52 Gen Z Stats Marketers Need to Know in 2020

52 Gen Z Stats Marketers Need to Know in 2020

When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster. Headlines like, “Gen Z is Coming, Are You Ready,” or “Prepare You Marketing to Survive the Gen Z Invasion” are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? The truth is — kind of. By now, you probably know that Gen Z is the most hyper-connected generation. This means that by the time they all reach purchasing age, digital, online, and mobile-first marketing will be vital to your strategy. However, Gen […]

Step by Step Guide to Creating a Website

Step by Step Guide to Creating a Website

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.To alleviate any frustration you might feel, we’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t need a coder, web designer, or […]

How to Understand & Calculate Statistical Significance [Example]

How to Understand & Calculate Statistical Significance [Example]

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?” All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns, but also to demonstrate the validity of the data. Just recently, I had a call with a customer asking that exact thing. The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. They had a friendly wager over which one […]

How to Use & Promote Inclusive Language at Your Organization

How to Use & Promote Inclusive Language at Your Organization

Unknowingly, we carry our own implicit biases with us every day, even as we attempt to make casual conversation. For instance, your coworker might say, “Sorry I missed the meeting — my doctor was incredibly late to our appointment.” Without thinking, maybe you respond, “Oh! I’m sure he had a good reason though, right?” After a pause, perhaps you recognize your mistake — Oh wait … why did I assume the doctor is a man? Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging. And feeling like you’re able to bring your authentic self to work […]

Types of Blogs that Make Money in 2020

Types of Blogs that Make Money in 2020

Blogs are all about you — what you want to write about, create, and share with the world. That’s probably the best part about them:the opportunities are endless. You’ve probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. For that, I refer you to the first paragraph of this post, as well as the ones to come. From music to marketing, the type of blog you create should be one catered to your interests. Without that motivation, it’s unlikely […]

Which Instagram Story Formats Really Engage Viewers [New Research]

Which Instagram Story Formats Really Engage Viewers [New Research]

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook Stories. Even if you’ve already published a handful on branded Stories, you still might want to up your game by making them even more engaging. After all, Stories can provide great benefits related to audience engagement, brand awareness, and even purchase-related conversions. Despite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, energy, and brainstorming. Even when you put your best efforts into creating […]

Twitter Topics: How to Use It & What Marketers Need to Know

Twitter Topics: How to Use It & What Marketers Need to Know

According to a report from Mention, roughly half a billion tweets are published on Twitter every day. The platform, which enables you to tweet out your thoughts or content in under 280 characters, is swirling with constant conversations about trends, news, and other insights. With all of these tweets, thoughts, discussion threads, and trending hashtags, it can be hard to cut through the noise and find content around topics you’re actually interested in. To make it easier for the user to find and follow topics and trends they’re passionate about in a crowded feed of tweets, Twitter unveiled Twiter Topics in November. With Twitter Topics, you can follow topics as […]

How to Use Google Ads Keyword Planner, According to 5 Specialists

How to Use Google Ads Keyword Planner, According to 5 Specialists

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That’s why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help […]

What Is a CMS and Why Should You Care?

What Is a CMS and Why Should You Care?

Deep in the sea of acronyms in the marketing world, there’s an overwhelming amount to keep straight. SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. What about CMS? Whether you’re new to marketing or have been in the industry for years, this acronym may be completely new to you. It also may be the answer you’re looking for if you need a professional website, fast, with limited technical resources. A CMS can help you build exciting, delightful content, resulting in more conversions and lead generation. If you’ve never heard of it, or have always seen the term […]

Is Snapchat Discover Right for Your Brand?

Is Snapchat Discover Right for Your Brand?

When you think of Snapchat, what do you think of? Personally, I think of a single thing: “It’s crazy how much marketing opportunity there is on this app.” Now, you may be thinking, “There’s no way,” or “Which one is Snapchat, again?” (if you need a reminder, it’s the yellow one with the videos and ghost logo). Snapchat is an undeniably popular social media app, with over 200 million millennials and Gen Z users opening the app every single day. Additionally, Snapchatter’s use Snapchat’s Discover feature for their news, to catch up on shows, or to see new sponsored posts from their favorite influencers. Of these users, 38% of them […]