Tag Archives: HubSpot

For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin. People talk a lot about remote work these days, but as with most things, you never truly know until you’ve experienced it. I’ve learned quite a bit about remote teamwork along the way as an architect and developer. Here are some of the highlights: 1. Put people over product. In just over a year, my team went from a close, eight-person unit to over a hundred people. That’s a lot of growth in a little time. As more […]

Have you ever sat in a meeting where a project was described as a success, yet all the details of failure that led to that success were left out? Alternatively, have you ever watched while data was cherry picked to make things seem rosier than they actually are? These are common embodiments of a very common, yet little known, phenomenon called “Success Theater”. Success theater is, at its core, an informal operating system that says to employees: “you’re expected to win, and you should only discuss wins. Failures need not be exemplified.” More concretely, success theater describes “the efforts that we make to make things look good, even if actual […]

As a writer who loves covering emerging technology and human being, I’m surrounded by technology. Each morning, I wake up to my Amazon Echo’s alarm and ask Alexa about the weather. On my train ride home from work, I’m taking Snapchat selfies using AR filters. When I get to my house, I ask Alexa to turn the lights to a specific hue. Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. Before bed, I might check my fitness levels with a smart scale or use my toothbrush’s app to figure out what areas of my mouth I’m missing. It’s safe […]

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO. When we talk about header tags, we’re talking about those bolded words that separate sections on blog posts. To illustrate, the header tag referred to in […]

Last November, my husband and I were on our honeymoon in Maui and one of the main activities we wanted to do was a zipline/hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. However, today, we’re going to talk about a different, although just as beautiful, kind of waterfall — the waterfall chart. Waterfall charts are a data visualization resource that can help you gather and track important data such as traffic goals and lead generation. As a marketer, having the right tools in place to gather useful data is imperative. Below, let’s review what a waterfall chart is, how to read one, and […]

From a buyer’s perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize. That’s why celebrity endorsements are so effective. Celebrities can often persuade a buyer to click “purchase” when they otherwise might’ve hesitated. Additionally, celebrity endorsements can be highly profitable. A recent study found that celebrity endorsements can increase a company’s sales by an average of 4%, compared to its competition. But, even though it’s a great way to grow your business, it can also get pricey and — in some cases — risky. These setbacks are especially tough for smaller businesses and start-ups. So how do you get […]

Did you know that 40% of LinkedIn’s 500 million members visit the platform daily? If you’re a professional who wants to branch out as a thought leader in your industry, LinkedIn is an excellent place to gain visibility, demonstrate your credibility or expertise, and create valuable discussions within your industry’s community. Why would you want to be a LinkedIn thought leader? Because gaining a presence as an online expert could improve visibility in your industry, expand your network, and result in many more job opportunities. For example, if you’re an entrepreneur and want to gain brand awareness or trust for your own company, sharing tips, advice, or content related to […]

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I’m pretty sure most marketers can agree: some emails are hard not to envy. From sparkling campaigns to flawless design, sometimes I open a newsletter and I’m surprised at how brands segment me into a list that’s so accurate. Email lists are an essential aspect of any marketing strategy, since they enable marketers to target the right subscribers and grow leads. To personalize marketing emails and keep ROI in check, email list management is a crucial step in marketing efforts. It can help your team generate leads while simultaneously creating a […]

According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Regardless of business size, online advertising strategies are similar. In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). The chart below compares how companies with differently sized ad budgets spend […]

If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Namely, planning out a social media content calendar. That means figuring out an entire month of fresh content that needs to be engaging, stand out, and make consumers identify with your brand on social media. While that is a lot for a small team, it’s even more when you find yourself stuck in a rut. Are you worried you’re going with the same old, same old when it comes to social? Try these content ideas to re-vamp your posting game. […]