60 Things to Double-Check Before Launching a Website

60 Things to Double-Check Before Launching a Website

Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. And of course, a handful of things could go very, very wrong. Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Instead of worrying about the what ifs, wouldn’t it be much easier to have a comprehensive website checklist […]

How to Skyrocket Your Blog’s Organic Traffic With a Search Insights Report

How to Skyrocket Your Blog’s Organic Traffic With a Search Insights Report

Four times a year, HubSpot’s SEO team delivers a lovingly crafted report to our blogging team. This report has made a huge impact on our organic traffic and helped us set new records for leads and user acquisition. In fact, check out the HubSpot Blog’s organic keyword growth over time, as a result of our new-and-improved reporting strategy: After the blogging team gets the report — which we call a “Search Insights Report” — the writers and editors work like a well-oiled machine to create the recommended content. These posts help the blog rank for tens of thousands of new keywords. To learn more about the Search Insights Report, how […]

How to Find Your Target Audience

How to Find Your Target Audience

Vans are my favorite brand of shoes. They’re comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers. The shoe brand is a global company that’s been around since 1966, using their tagline “Off the Wall” as an ode to their first core audience: skateboarders. But who else do Vans appeal to? Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. This approach shows […]

HubSpot Marketers Give 6 Tips for Fighting Burnout

HubSpot Marketers Give 6 Tips for Fighting Burnout

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations. Even when you’re successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the most dreaded mental conditions: burnout. Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. According to the WHO, burnout is a mental health “phenomenon” characterized by “feelings of energy depletion or exhaustion; increased mental […]

How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

Undoubtedly, search has changed in recent years. Consider, for instance, what happens when I search for the term “Skiing”: I’m immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. I’m even shown videos of skiers before I finally reach the first article regarding the topic of “skiing”. From a user perspective, this makes sense. Most people searching for “skiing” aren’t interested in reading a blog post about it — they’re interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. In 2020, search is going to continue to evolve […]

How to Create Squeeze Pages That Generate Tons of Leads

How to Create Squeeze Pages That Generate Tons of Leads

“You’ve got mail.” At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox. That’s because capturing emails is an important tactic marketers use to gather leads. To do so, you’ve probably created a lead magnet or content offer. It’s a tale as old as time for those in online marketing. And that’s because it works. By the end of 2020, the number of email users will grow to be 3 billion worldwide. Additionally, email has an average ROI of $38 for every $1 spent. The fact is, email marketing is still an effective channel in digital marketing. So, how do you capture […]

Dwell Time is the SEO Metric You Need to Track

Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn’t find my answer, I clicked back to that results page to look at the next one. This process took me through to the bottom of the page until I refined my search and started the process again. I didn’t know it at the time, but I was actually contributing to a powerful metric — dwell time. When we talk about metrics, we tend to focus on demographics. We ask questions like, Who’s looking at your site, where […]

7 Incredible Examples of A/B Tests by Real Businesses

7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa. But just because you can’t replicate the same test and expect the same result doesn’t mean you can’t get inspired by other companies’ tests. In this post, let’s review seven excellent examples of how companies […]

How to Repurpose Content Into a Podcast, According to HubSpot’s Podcast Expert

How to Repurpose Content Into a Podcast, According to HubSpot’s Podcast Expert

2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting. All of this money and attention has lots of readers asking how their brand can take advantage of the audio boom by starting their own podcast. In many ways, it’s a lot easier for folks who subscribe to the philosophy of Inbound Marketing to start a podcast because you’re likely to have lots of existing content. In this post, we […]

How to Gain Visibility When You Work Remotely, According to HubSpot Employees

How to Gain Visibility When You Work Remotely, According to HubSpot Employees

When you land your first full-time remote job, you might be excited about the role’s flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren’t close to its headquarters. However, remote work comes with its own challenges. As a career-minded professional, you might also have fears related to being isolated or unseen. For example, you might ask yourself, “Am I missing something important?”, “Do people think I’m actually working?” or “Is it even possible to move up the ladder in a remote position?” If you’re worried about your visibility, you’re not alone. A lack of visibility is […]