6 Stats that Prove the Importance of Product Videos for Ecommerce

6 Stats that Prove the Importance of Product Videos for Ecommerce

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These video marketing statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed. Product Video Stats Marketers Need to Know 1. Video is the #1 content type used by marketers to sell products and services. In our Not Another State of Marketing Report, […]

16 Awesome Email Marketing Campaigns & How to Run Your Own

16 Awesome Email Marketing Campaigns & How to Run Your Own

Consumers love connecting with brands via email, and it’s a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return (HubSpot State of Marketing 2020). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate. What Is an Email Marketing Campaign? An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. […]

From Coffee Shops to Cat Videos: 13 Unexpected Productivity Hacks That Actually Work

From Coffee Shops to Cat Videos: 13 Unexpected Productivity Hacks That Actually Work

Recently, a friend of mine asked me how my day was. “Busy, but productive,” I replied. But what did that even mean? I suppose what I’d really meant was that all I did was work: I got to work early, worked through lunch, broke for dinner, and then proceeded to sign back online to wrap a few things up after that. And now that I think about it, I barely even moved. Many of us have this distorted idea of productivity where the more hours you put in, the more work you put out. The less you socialize during the day, the more work you put out. The less you move during the day, the […]

A Brief History of Productivity: How Getting Stuff Done Became an Industry

A Brief History of Productivity: How Getting Stuff Done Became an Industry

Anyone who’s ever been a teenager is likely familiar with the question, “Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, “You know, the idea of productivity actually dates back to before the 1800s.” If only I could ask, “Do you mean ‘productive’ in an economic or modern context?” Back then, I would have been sent to my room for “acting smart.” But today, I’m a nerdy adult who is curious to know where today’s widespread fascination with productivity comes from. There are endless […]

16 Important Ways to Use Case Studies in Your Marketing

16 Important Ways to Use Case Studies in Your Marketing

When you’re thinking about investing in a product or service, what’s the first thing you do? Usually, it’s one or both of the following: You’ll likely ask your friends whether they’ve tried the product or service, and if they have, whether they would recommend it. You’ll also probably do some online research to see what others are saying about said product or service. Nowadays, 90% of consumers used the internet to find a local business in the last year, and 82% of consumers read online reviews. This shows that the majority of people are looking to peers to make a purchasing decision.Most customers know that a little online research could spare them from a bad experience […]

The Key Role Technical Marketing Can Play in Content Strategy

The Key Role Technical Marketing Can Play in Content Strategy

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don’t have a firm understanding of the technical aspects behind your product. Without technical expertise, your marketing team likely has a difficult time executing on content that will resonate with your core audience and — ultimately — turning readers into customers. In this blog, we’ll take a look at why technical marketing is so important, as well as the skills necessary to successfully implement it as part of your wider marketing strategy. But first, let’s take a look at what […]

The Ins and Outs of Facebook Landing Pages

The Ins and Outs of Facebook Landing Pages

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? If you’re like me, your answer is probably up in the dozens. I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. Sometimes, though, I come across an ad that’s seamless — They’re quick to grab my attention, and it tells me everything I need to know when I reach the landing page. This morning, for example, I checked my timeline. I came across this ad while scrolling, and because I saw my favorite colors in the ad, I had […]

How to Go Live on Instagram in Five Easy Steps

How to Go Live on Instagram in Five Easy Steps

Earlier this morning, I joined a free workout class from my bedroom. I placed weights and a yoga mat beside my bed, and took the class in real-time with 6,000 of my closest friends. You might be thinking I took the class on Peloton’s website, or through another boutique fitness studio. In reality, I actually took the class on Instagram — and, more specifically, Instagram Live. There are plenty of benefits for businesses to post Live videos on Instagram. For one, people love watching live videos. The content can feel more authentic and natural than it would if it had been pre-recorded — just consider how addicting Saturday Night Live […]

13 Online Team Building Games to Try with Colleagues

13 Online Team Building Games to Try with Colleagues

“As the saying goes, the whole is greater than the sum of its parts. This is especially true in the context of distributed teams,” says Meaghan Williams, HubSpot’s Remote Work and Inclusion Program Manager. Team building gives your team a greater sense of togetherness. Most likely, you can envision team building games in your head: exciting team outings, fun outdoor activities, or after-work happy hour chats. But what does team building online look like? When members of your team work remotely, it can be a slight hurdle to foster team building without face-to-face contact. Williams notes, “It can be hard to build that same sense of belonging and commitment to […]

11 Lead Generation Mistakes Marketers Need to Avoid in 2020

11 Lead Generation Mistakes Marketers Need to Avoid in 2020

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they’re the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it’s by filling out a form to download an ebook, completing an online survey, or something else. But leads don’t grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they’re not good leads, and your sales team is having trouble closing them into customers. Others just have no idea where their leads are coming from. These are all […]