5 Examples of Sensory Branding in Retail

5 Examples of Sensory Branding in Retail

When I was in middle school, the coolest place to shop was Abercrombie & Fitch. I loved going in and picking out my favorite jeans and hoodies. The issue was that my mom — who I depended on to drive me to the mall — couldn’t stand going into the store. Why? Long story short, she referred to her experiences at the Abercrombie store as “sensory overload”. Now, I don’t know if you’ve been in an Abercrombie & Fitch store before, but it’s quite dark due to their dim lighting. They also spray their identifiable and unique perfumes and colognes everywhere — on, above, below, and around all of their […]

Images, GIFs or Video: Which Perform Best on Instagram?

Images, GIFs or Video: Which Perform Best on Instagram?

Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text. But deciphering exactly what kind of visual content to post is tough. It can take a lot of work to develop visual content, so it’s important to know where to focus your resources. Learn how to build and implement a successful organic Instagram marketing strategy with this free HubSpot Academy course. When it comes to Instagram, should you be posting more images, GIFs, or videos? Which medium […]

Marketers Deserve Enterprise Software That Doesn’t Suck

Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky” “So hard to use” “This makes my head hurt” “The product feels like it was built without any customers in mind” Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2. The general consensus? Their software sucks. Really sucks. How is this still the case in 2020? We live in an age of artificial intelligence, autonomous vehicles, and augmented reality. We are awash with incredibly advanced technology. But marketers still can’t find an enterprise software solution that doesn’t make their head hurt. As far […]

Google Discover: What It Is and What Marketers Need to Know

Google Discover: What It Is and What Marketers Need to Know

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. But, despite Google Discover’s effectiveness in pulling in mobile traffic, a lot of marketers still don’t know what it is or how it can be leveraged in the online marketing world. In this blog post, I’ll explain what Google Discover is, why marketers need to know about it, and how you can increase the chances of your content getting highlighted on the platform. After the […]

Businesses Still Can’t Nail Effective Communication [New Data]

Businesses Still Can’t Nail Effective Communication [New Data]

Whatever your niche or industry, there can surely be no debate — effective communication is critical to success. Businesses universally recognize the importance of sharing and documenting information effectively, both internally and with customers. And yet, counterintuitively, with more technology available than ever before, new data published by Project.co reveals that businesses are struggling as much as ever to effectively communicate. For instance, while 89% of people believe that effective communication is extremely important, only 17% of people believe their own business’ communication is excellent. (In fact, 8 out of 10 say it’s average or even poor.) People know the stakes are high here. But still, they can’t get things […]

What is a 301 Redirect, and When Should You Use One?

What is a 301 Redirect, and When Should You Use One?

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address. Mail forwarding is an important step in any moving process, as it ensures you don’t lose any valuable information that’s sent to you. And the same can be said for your website: If you’re moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect.   A 301 redirect is key to maintaining a website’s domain authority and […]

How to Search Tweets Using Twitter Advanced Search

How to Search Tweets Using Twitter Advanced Search

Let’s say you want to find a specific @elonmusk tweet about machine learning, but can’t find the tweet when you scroll back in your feed. Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter. Or maybe you just want to see Twitter conversations between @garyvee and @bcuban from 2016. There’s no denying that Twitter is a great social media tool. But with 300 million people using Twitter every month, it’s often tricky to find the information you need. Twitter’s regular search feature can’t help you find any highly specific information. Luckily, Twitter’s advanced search can. But using advanced search isn’t as […]

50 Bright Ideas for Promoting Content to Drive Leads

50 Bright Ideas for Promoting Content to Drive Leads

There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors. All that said, there’s nothing quite as soul-crushing (on a professional level, at least) as having no one interact with your content. Content is being created, published, and refreshed every second of every day. In 2019, more than four million blog posts were published on a daily basis — not to mention the abundance of ebooks, templates, podcast episodes, infographics, and videos that go live […]

5 Brands Using Social Media To Grow Buzzworthy Online Communities

5 Brands Using Social Media To Grow Buzzworthy Online Communities

Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important. Online communities are groups of people who have a connection with your brand and/or each other. They communicate with you about your products and often share brand experiences. When that relationship is nurtured, they become your strongest advocates and biggest assets. However, many brands don’t know where or how to get started. Luckily, social platforms now offer […]

How to Turn Customers Into Fans

How to Turn Customers Into Fans

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? Ultimately, they embody the most powerful marketing force in the world — die-hard fans. As a massive fan of live music (I’ve seen over 790 live shows including 75 Grateful Dead concerts), the idea of “fandom” has fascinated me for decades. Five years ago, I set out to study fandom. I began by asking myself — Why do I love live music so much? Why do other people love watching the Boston Red Sox or running a 5K or NASCAR? Based on discussions with hundreds of people about their […]