How to Find Freelancers for Your Business

How to Find Freelancers for Your Business

Finding and working with freelancers can seem like a rollercoaster ride. It’s often a game of email tag, trying to find the perfect person with the right experience and rates for your business. And now, the market has finally realized what great freelancers (and editors) knew all along: Freelancers may be a dime a dozen, but a good one — who can not only do their job, but is also reliable — is one in a million. And absolutely worth the money. So where do you find these freelancers? And once you find them, how do you lead them to create amazing, scalable content? Below, let’s review where and how […]

The Ultimate Guide to LinkedIn Company Pages

The Ultimate Guide to LinkedIn Company Pages

In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences. A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships. With almost 600 million members, this level of activity comes as no surprise. LinkedIn Company Pages provide a unique way for your organization to stand out from the noise — important noise, but noisy nonetheless. We developed this guide to help you get started.   LinkedIn Company Pages were […]

How HubSpot Marketers Stay Creative Under Pressure

How HubSpot Marketers Stay Creative Under Pressure

As 2020 begins, you might be under pressure to build strategies, create campaigns, and pitch new ideas quickly to start your first quarter off right. The pressure to create can cause both stress or fears of failure which are scientifically proven creativity barriers. Not only can they stand in the way of your motivation, but they could also prevent you from coming up with new or unique ideas. When you’re under pressure, you might feel less inspired, unmotivated, or run into a nasty case of writer’s block that leaves you wondering if you’ll ever come up with a great idea ever again.When that moment happens, don’t panic.Remember, this happens to […]

How to Build a Marketing Stack That Will Grow With You

How to Build a Marketing Stack That Will Grow With You

Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ponder about the future of your business but there is one certainty you’ll be dealing with; more. More data, more people, more process, more complex problems, and more questions around security and data privacy. As the owner of your companies’ tech stack it’s on you to future proof your company for more, not just today , but for every phase of your team from now […]

7 Marketing Experts Share What They’re Focusing on in 2020

7 Marketing Experts Share What They’re Focusing on in 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Working closely with marketing leaders as president and co-founder of Share Your Genius, I’ve seen firsthand the rapid development of this industry, and one of the most prominent areas of growth is a marketer’s bread and butter: content. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. Content should be delivered in the way their audience wants to consume it, which is why marketers will focus on creating […]

HubSpot Marketers Reveal Their Favorite Campaigns of 2019

HubSpot Marketers Reveal Their Favorite Campaigns of 2019

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing, we’ll likely see even more fascinating or creative campaigns in 2020. But, even if other brands are reaching ROI and awareness goals with their unique tactics, you might still have trouble brainstorming or creating an interesting plan for your 2020 campaigns. When you can’t come up with a solid idea, it can be helpful to learn from the brands that have launched award-winning, memorable, and revenue-generating campaigns Simply learning more about these strategies and identifying aspects that could fit […]

Our Favorite Remote Workspaces and Why They’re Effective

Our Favorite Remote Workspaces and Why They’re Effective

“The future of work is being able to work in your pajamas,” HubSpot’s CTO, Dharmesh Shah, said in his 2019 INBOUND keynote. Shah noted how flexibility is the goal and remote work is a function. And, although productivity is one of the main concerns employers have when introducing remote work, it has actually been reported to increase employees’ productivity. In fact, 85% of people have reported increased levels of productivity as a result of remote work. This is my workspace when I choose to work from home: My living room is an extremely effective workspace for me. Like many others, I like to work with some hubbub going on around […]

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. Facebook’s business platform has grown to be more and more sophisticated, giving advertisers more options to reach new audiences and retarget previous site visitors back to their brand. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given […]

10 Logo Design Trends to Watch for in 2020 [Infographic]

10 Logo Design Trends to Watch for in 2020 [Infographic]

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task. To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2020. Keep an eye out for these design approaches in the coming year:    

25 Widgets, Plugins, and Add-Ons to Enhance Your Blog’s Performance

25 Widgets, Plugins, and Add-Ons to Enhance Your Blog’s Performance

Let’s talk blogging. It’s hard to get a blog started, and sometimes, even harder to organize all the content you want and need. If you use a blog hosting site like WordPress or a CMS like HubSpot, you’ll likely notice that you have options like plugins and widgets to enhance your blog. There’s so many different kinds of tools, and they’re all used to make your blog more personalized. Think of widgets as the different spices to add special elements on your webpages. Plugins, on the other hand, are the vessel for which you obtain the widgets. We’ve compiled a list of widgets and plugins that are essential to make […]