Tried-and-True Ways to Promote Your Blog Posts

Tried-and-True Ways to Promote Your Blog Posts

There’s nothing quite like the feeling of wrapping up a blog post. After many hours of outlining, researching, and creative writing, it feels amazing to review your completed work and imagine how much your audience will love it … … hopefully enough to trust your brand, share your content, and purchase your products, right? Unfortunately, not even the best blog post can meet any of those goals without being seen first — the post-and-pray method just doesn’t cut it anymore. Today, you need to put a bit more oomph behind those blogs. What kind of oomph are we talkin’ about? We created this blog post to help you with “how” […]

How These 8 Direct-to-Consumer Brands Are Changing Ecommerce Forever

How These 8 Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer (D2C) companies cater to people’s desire for simplicity. As much as consumers claim to love choice, analysis paralysis is a real thing; D2C brands eliminate the hassle of researching, browsing, and choosing from hundreds of options, making shopping practically effortless. D2C brands manufacture, market, and distribute their own products without middlemen, which enables them to reduce costs, interact directly with consumers, and provide a seamless start-to-finish buyer’s experience. For consumers, the easy buying process is typically the distinguishing factor when choosing D2C over a traditional shop. Take a look at this customer review for the D2C mattress company, Casper. Despite this customer’s dissatisfaction with his mattress, he still gave […]

The New Approach to Work-Life Balance

The New Approach to Work-Life Balance

CareerBuilder found that nearly half of American workers check email after they leave work, and 45% say they do work during non-business hours. Additionally, this phenomenon crosses global borders, prompting new laws in France and a campaign in Japan to limit working hours. Of course, we’d all love a little more balance in our lives. But it’s more than that. We need it. Today’s “always on” mentality has serious consequences. Stanford professors Joel Goh, Jeffrey Pfeffer, and Stefanos Zenios found that more than 120,000 deaths per year and approximately 5%–8% of annual healthcare costs may be attributable to workplace stress from long working hours, job insecurity, work-family conflict, high job […]

The New Approach to Work-Life Balance

The New Approach to Work-Life Balance

CareerBuilder found that nearly half of American workers check email after they leave work, and 45% say they do work during non-business hours. Additionally, this phenomenon crosses global borders, prompting new laws in France and a campaign in Japan to limit working hours. Of course, we’d all love a little more balance in our lives. But it’s more than that. We need it. Today’s “always on” mentality has serious consequences. Stanford professors Joel Goh, Jeffrey Pfeffer, and Stefanos Zenios found that more than 120,000 deaths per year and approximately 5%–8% of annual healthcare costs may be attributable to workplace stress from long working hours, job insecurity, work-family conflict, high job […]

How Consumers Actually Responded to All Those Black Friday Ads [New Research]

How Consumers Actually Responded to All Those Black Friday Ads [New Research]

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018. The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts. By now, you may know that this was one of the biggest Black Fridays ever. But, as a marketer, you might be wondering what drove people to overcrowded stores and ecommerce websites during the national shopping event. You also […]

How Consumers Actually Responded to All Those Black Friday Ads [New Research]

How Consumers Actually Responded to All Those Black Friday Ads [New Research]

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019. While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018. The same study found that a quarter of people traveled 25 miles or more to stores with Black Friday discounts. By now, you may know that this was one of the biggest Black Fridays ever. But, as a marketer, you might be wondering what drove people to overcrowded stores and ecommerce websites during the national shopping event. You also […]

How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor

How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor

As a customer-facing representative — whether you work in sales, service, or support — you’re probably used to working in a busy, noisy office space. Maybe you work on a loud sales floor surrounded by reps chatting on the phone with leads. Perhaps you work in an office space with customer service and support reps working to assist customers over the phone or video chat throughout the day. Whatever the cause of your workspace being noisy, it’s not always easy to block out the environment around you. That’s why we’ve compiled the following list of tips and tricks HubSpotters use to stay productive and focused in a noisy, busy, and […]

The State of Video Marketing in 2020 [New Data]

The State of Video Marketing in 2020 [New Data]

A decade is a long time. I mean, just think back to the end of 2009. Barack Obama was about to enter his first full year in the White House, Farmville was the flavor of the month with 83 million monthly users on Facebook, and Avatar had just hit movie theatres worldwide, becoming — at the time — the highest-grossing movie ever. But even then, ten years ago, people were already starting to make big predictions about online video, and its potential to change the world of marketing. Not all predictions come true — but, as we reach the end of the decade, it’s fair to say that these ones […]

The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment. In addition, after Facebook went public and had pressure to monetize their platform, the social media giant turned to a paid-only ad-revenue model. Due to Facebook’s pay-to-play environment, brands have to pay […]

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It’s a life-saver, right? Now think about whether you’ve provided the functionality so your own webpages are ready for a global audience. If you haven’t properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. The name for this attribute is called language tagging, and it’s an SEO tag you can use to make sure search engines know what language your content is in. There are two different types of language […]