19 Brilliant Examples of Holiday Marketing Campaigns

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. How? Well, these brands create campaigns that actually delight customers instead of adding to holiday “noise.” They evoke emotions and promote sharing, sometimes even connecting people with their loved ones, or partnering with a charitable organization. Great holiday marketing campaigns come in many different shapes […]

5 Examples of Truly Unique Company Culture

5 Examples of Truly Unique Company Culture

When I start a job search, a huge factor that notates whether or not I send in an application is a company culture I can see myself contributing to and thriving in. I am totally one of the candidates who won’t apply to a company with a negative reputation. Companies are defined by the values and protocol set in place. This is what a company culture is. They describe how company beliefs are reflected in the experience of employees and customers. HubSpot’s culture code is available online as a commitment to our value of transparency. Other companies (Spotify, Hootsuite, Asana) with transparency as a part of their culture have done […]

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔) However influencer marketing looks to you, it has taken the marketing industry by storm. Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. Why is influencer marketing effective? Because it taps into word-of-mouth marketing and social proof, two of the strongest influencers (literally) of shopping behavior and brand […]

The Plain-English Guide to Semantic Search in 2020

The Plain-English Guide to Semantic Search in 2020

Like many kids, when I was younger, I used to spend Christmas Eve eagerly awaiting the morning when I’d run downstairs and see a mountain of presents to unwrap. I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update. While Google makes updates every day — an average of almost 9 per day — most of these are minor updates. Occasionally, Google will roll out a major update like RankBrain or Hummingbird. One feature that Google has been working on in its algorithm updates is the use of semantic search, which is how Google contextually understands a user’s question. As a […]

How to Successfully Migrate a Website Without Harming SEO [Checklist]

How to Successfully Migrate a Website Without Harming SEO [Checklist]

There’s nothing more frustrating than going to a website and trying to navigate an outdated webpage. Actually, one thing might be worse: the dreaded 404 error status code. These are warning signs that a website needs to be migrated or was migrated incorrectly. A website migration gives your website a polished look and involves the work of moving links and content from an old website or markups to a new one. The big benefit is increasing SEO. Wondering if a website migration is right for you? Website migrations are useful if you’ve found that your site has areas that are in need of a major update in the SEO department. […]

What Do Contractors Own? A Guide to Freelance Copyright

What Do Contractors Own? A Guide to Freelance Copyright

When I was a young teenager, I used to write songs with my best friend. We knew that one day we’d be famous songwriters (because, of course we would), and we didn’t want to fight about who owned the songs when we were famous. So, at 13 years old, my friend and I looked up copyright laws to see what our rights were … I’m not kidding. Although a bit upset that I’m not a famous songwriter, learning about copyright laws turned out to be useful in my writing career. For any freelancer, or company looking to hire a freelancer, it’s important to understand federal and state copyright laws that […]

30 Reddit Stats and Facts to Know in 2020

30 Reddit Stats and Facts to Know in 2020

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. But, in the past few years, Reddit’s made attempts to gain more attention from brands. Aside from introducing a number of advertising offerings, Reddit’s also launched features such as video streaming and video hosting, which have enabled the platform to evolve from the text-based format it’s been known for. While Reddit’s user-oriented platform might be too difficult for small to medium-sized business marketers right […]

15 Tips That Make Freelance Writers Successful

15 Tips That Make Freelance Writers Successful

When I scroll through Facebook and Instagram, I often see ads from people who are freelance writers, promoting the “working from anywhere” lifestyle. The ad copy typically goes something like this ⁠— “Would you like to be able to work on your own schedule, from anywhere in the world? That’s what I did.” Like anyone, I always think, “Well, duh!” And I’m not alone. According to Upwork’s 2018 Freelancing in America report, the number of American freelancers has increased by 3.7 million since 2014. In fact, 59% of U.S. companies now use a flexible workforce to some degree, whether that’s freelancers or remote workers. These stats bode well for writers […]

How to Run A Content Audit in 2019

How to Run A Content Audit in 2019

Think of all the content you create — the good, the bad, and the ones that take a scary amount of time. Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns? If not, you could be, with the help of content audits. Content audits keep track of your content, including blog posts, social media posts, events, and web pages, and provide analysis for how they impact audience. Additionally, they can provide insights into how to improve underperforming content, so you know how to properly update your posts for higher conversion rates. If […]

Ephemeral Content: How & Why to Invest in Content That Disappears

Ephemeral Content: How & Why to Invest in Content That Disappears

Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases. While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. Stories is a form of what’s called ephemeral content, which is defined as content that goes away after a certain period of time. On Snapchat, for instance, stories disappear after 24 hours. Sony used ephemeral content by promoting the release of their movie, Venom, with a red carpet Live Story Ad, as well as shoppable Snap Ads. Viewers […]