Essential Web Design Stats for 2020 [New Research]

Essential Web Design Stats for 2020 [New Research]

As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it’s your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Additionally, you also need to run your business — including finding clients, filing accounts, and potentially hiring and managing staff. Whether you’re a web designer or considering hiring one for your company, it’s critical you know about the current challenges and opportunities in the web design industry. Here, we’ll cover some of the most essential web design stats for 2020 from Sitejet’s new State of Web Design […]

How to Conduct the Perfect Marketing Experiment [+ Examples]

How to Conduct the Perfect Marketing Experiment [+ Examples]

After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you’ve finally finished the next big marketing campaign. Complete with social media posts, PPC ads, and a sparkly new logo, it’s the campaign of a lifetime. But how do you know it will be effective? While there’s no sure way to know if your campaign will turn heads, there is a way to gauge whether those new aspects of your strategy will be effective. If you want to know if certain components of your campaign — like that sparkly new logo or the new employee takeover series — is worth the effort, consider conducting a […]

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

The holidays can be a magical time of the year when you’re surrounded by family, friends, good food, great parties, and fun traditions. If you’re a manager, you might be excited to get some much-needed rest and relaxation or family time. But, at the same time, you might be wondering how you’re going to wrap up all your end-of-year projects while you and your team’s minds start to wander off with holiday cheer. At this point, you don’t want to lose your stride due to a few days off, but you might be worried that getting too aggressive about deadlines will crush your team’s festive spirit. So, how do you […]

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. He laughed as he tried to climb up the slide instead of going down, and he skipped the paved walkway in favor of the large field of grass leading back to my car. It suddenly struck me that park designers are really smart people, because they manage to entertain children of all ages for hours at a time. What if I, as a marketer at Atlassian, could delight my audience the same way? Could I hold a reader’s attention from channel to channel, or from tweet to […]

Smart Targeting: The Better Way to Reach Audiences & Customers

Smart Targeting: The Better Way to Reach Audiences & Customers

Have you ever visited a website you frequent and found that the text interacts with you? For instance, when I log onto Mailchimp, my dashboard says, “Welcome back, Kayla” — this is because my account with the site has my first name in its system and uses smart targeting to make my interaction with the website more delightful. Smart targeting provides a more individual experience for webpage visitors. For example, if I visit a web page that’s not in my first language, in some cases, I’ll receive an option to translate that web page into my first language based on my location. That’s smart targeting at work. Targeted content is […]

How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing. With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter. Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and brand influence. It’s easy to find and take part in conversations, stay on top of news (stories usually break on Twitter before anywhere else), find content, connect with people, and actually be social on social media. Additionally, it’s a fast-paced network, which allows you to continuously drive traffic and share information without the content fatigue […]

What is Double Opt-In in Email Marketing?

What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. To ensure the best results from your email marketing campaigns, keep reading to learn what double opt-in is, and how to set it up. Double Opt-in vs. Single Opt-in In one step, users can subscribe to emails that use single opt-in. This means that the only […]

How to Build, Run, & Analyze Marketing Reports [Examples + Templates]

How to Build, Run, & Analyze Marketing Reports [Examples + Templates]

As marketers, we’re making important decisions on behalf of our company and team every day. In addition to using our best judgment when it comes to making these decisions, it’s ideal to also utilize data and metrics when we can. Now, you’re likely already tracking marketing metrics such as traffic, leads, and customers — these are all critical parts of the bigger picture of your marketing funnel and flywheel. But as critical as these metrics are, they’re not enough to inform broader marketing decisions that impact your entire organization. This is where marketing reporting comes into play. This guide will help you further explore the marketing reports you can run […]

26 TIkTok Stats to Know in 2020

26 TIkTok Stats to Know in 2020

If you feel like the app TikTok came out of nowhere, you’re not wrong. Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite TikTok’s major early success, the app still feels like a bit of a mystery, especially to marketers. In fact, until recently, its parent company, ByteDance, hasn’t disclosed many metrics at all. In TikTok’s first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. But now, shortly after TikTok’s first birthday, we know a lot more about it […]

How One Instagram Influencer Built Her Brand and Attracted 40K Followers

How One Instagram Influencer Built Her Brand and Attracted 40K Followers

This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie. Building a big following on Instagram, and doing it fast, takes hard work and dedication — but it’s also one hundred percent possible, and I have the proof. My name is Erin Marie. I’m from Portland, Oregon and attended Emerson College in Boston to study journalism and marketing communications. Now, I’m a 26-year-old who lives in Jersey City and works in NYC — and, in my spare time, I run a fashion/fitness-based Instagram account that has hundreds of thousands of followers. Here, I’m going to tell you how […]