How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform

How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform

What do the White House, Sports Illustrated, and my cousin Jimmy all have in common? They all publish content on Medium. For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron. My cousin Jimmy? He publishes an ongoing series on advanced cat grooming techniques. And that, my friends, is Medium in microcosm. What is Medium? Medium is a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in […]

The Anatomy of a Perfect Instagram Profile

The Anatomy of a Perfect Instagram Profile

With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it’s crucial that marketers include Instagram as a part of their social media marketing strategy. It all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable profile picture, a steady stream of Instagram Stories and photos, an informative yet delightful bio, a link to a relevant landing page or campaign, and more. Keep reading to learn how to customize your Instagram profile so it looks good, tells your potential followers who you are, and gives them a reason to follow and engage with you. The Anatomy […]

9 AI Tools to Streamline Your Social Media Strategy

9 AI Tools to Streamline Your Social Media Strategy

Did you know that more than 42% of the world population is on social media? With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. You probably already know that a lot of time and effort comes with successful social media management. It’s not uncommon for digital marketers to spend hours a week just on drafting content; monitoring, analyzing, creating reports; and managing paid social ads. As you focus on some of the more mundane tasks related to social media, you might find that you’re losing valuable time that you could use to plan out enticing […]

Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Ecommerce is the ultimate optimization puzzle — from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. But when you’re making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they’re making to their site are positively or negatively impacting the number of visitors who eventually become customers. Here, let’s explore what ecommerce conversion rates are, why they matter, and […]

What Is Content Seeding & How Does It Work? [Examples]

What Is Content Seeding & How Does It Work? [Examples]

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog? Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads. Let’s get into the specifics of what content seeding is and how it works. Content seeding allows brands to highlight their content in places target audiences will see and engage with it. Influencers are a prime choice for content seeding because they usually have large audiences. These audiences have been […]

Social Media Impressions vs. Reach: What’s More Important?

Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics. When counting engagement, there are two terms you should know: reach and impressions. Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page. Let’s say you have an ad that was displayed 500 times on social media pages. If 200 people clicked on your ad, your reach would be 200. Impressions are the total number of times social media browsers have been showed your content. Impressions are different than reach because it doesn’t count people who click or engage with your content, just those […]

23 Witty Grammar Jokes & Puns to Satisfy Your Inner Grammar Nerd

23 Witty Grammar Jokes & Puns to Satisfy Your Inner Grammar Nerd

Have you ever cringed at a “Got Milk?” ad? Feel a strange sense of pride when you find a typo in a reputable book? Did you secretly (or not-so-secretly) love making syntax trees in school? Then you might just love these grammar jokes as much as we do. Here are a few of our favorites — share yours with us in the comment section! (Note: A few of them could be considered inappropriate in some work environments … ) Download our free writing style guide to learn how to eliminate grammar mistakes from your writing. 23 Humorous Grammar Jokes & Puns 1. The streets were oddly desserted that night. Image from Write At […]

5 Ways Visual Search Will Change the Way You Market

5 Ways Visual Search Will Change the Way You Market

Hubspot’s recent List of Marketing Statistics for 2019 identified an unmistakable trend — the importance of visual content on social media. One of the highlighted studies found that the average person has the ability to recall 65% of the visual content they see almost three days later. Given that the average person sees about 5,000 ads per day, that level of picture recollection is incredibly impressive, and should be a wake-up call to marketers everywhere. Visualization is certainly vital to social media marketing, but it’s equally critical for every touchpoint in the customer journey. This is especially true for the product discovery process, where customers are developing a growing impatience […]

How to Write an Ecommerce Business Plan [Examples & Template]

How to Write an Ecommerce Business Plan [Examples & Template]

You know the feeling of having a great idea, a brilliant view of how it’ll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that’s great. But it’s important to know how you’ll transform your idea into reality. That’s what business plans are for. An ecommerce business plan is especially important, with an increasing number of shoppers conducting their business online. It’s estimated this number has reached 1.92 billion. Having an ecommerce business plan keeps you organized and is useful when seeking investors who need to understand your company. So, let’s dive into some examples of ecommerce […]

The Key Difference Between Multivariate Testing & A/B Testing

The Key Difference Between Multivariate Testing & A/B Testing

There’s seemingly no end to the things you can test in your marketing, and if you’ve laid a solid framework for your inbound marketing programs, now’s a great time to start optimizing and making what works pretty well work amazingly well . And the best way to get started is to conduct some A/B tests ! Or…multivariate tests? What’s the difference between A/B tests and multivariate tests? Will it affect my results if I choose the wrong one? Yes, there is a difference, and yes, it will affect the integrity (and thus usefulness) of your results if you choose the wrong test. But no fear! We’re going to break down […]