10 Pieces of Content Your Audience Really Wants to See [New Data]

10 Pieces of Content Your Audience Really Wants to See [New Data]

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. It keeps things interesting. And while it’s easy to get caught up in experimenting with innovative content, it’s important that we pay close attention to how our readers are changing, too. According to HubSpot Research, 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. Our research team surveyed over 1,000 internet users worldwide to learn about their preferences and behaviors when it comes to their content consumption habits. In this article, […]

How Video Consumption is Changing in 2020 [New Research]

How Video Consumption is Changing in 2020 [New Research]

In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content’s current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. At this point, marketers know that they should be leveraging video in their marketing strategy. According to HubSpot’s 2020 State of Marketing report, video beat out heavyweight contenders like email, blogging, and infographics as the most […]

Everything You Need to Know About Starting a Podcast in 2020

Everything You Need to Know About Starting a Podcast in 2020

I’ve become a morning walking companion to people I may never meet. How is this possible? They take me along in their earbuds as they stream my podcast, Build a Better Agency It’s a wonderful sign of things to come for marketers willing to venture into the podcasting universe. Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans — 40 percent of the nation’s population — have listened to at least one. Though podcast listeners lean male, it isn’t by much: 56 percent are men, while 44 percent are women. Share this image on […]

The Plain-English Guide to Brand Equity

The Plain-English Guide to Brand Equity

Before I buy anything that goes on my face, like skincare or makeup, I pour over the reviews. The only exception is when I’m shopping from a brand I trust. In some cases, I don’t even question a new launch from those businesses — I purchase the new items knowing I’ll be satisfied. It’s not that hard to trust a company that has never disappointed you. But today, I was skeptical. A makeup company I like is releasing a skincare extension. I was on the fence, so I wanted to see what my favorite YouTubers were saying. Most of them had the same reaction: “I don’t care about the price. […]

The Ultimate Guide to Managing Remote Marketing Teams

The Ultimate Guide to Managing Remote Marketing Teams

Behind many great teams are great managers. Take my manager for example. Each day, she oversees a team of blog writers and editors, reports on the HubSpot Blog’s progress to stakeholders, and also manages many of the logistics and processes that keep our site running smoothly. But, the blog’s editorial processes and traffic strategies aren’t the only things she focuses on. Most importantly, she takes time to empower each individual on our team. She mentors us as we lead projects that benefit the blog, plans team bonding activities, ensures that we’re getting the tools and training we need to do our jobs, and checks in with us regularly to make […]

7 Tips for Working Remotely with Roommates or Family, From HubSpot Marketers

7 Tips for Working Remotely with Roommates or Family, From HubSpot Marketers

While working remotely offers challenges of low visibility, loneliness, and feeling out of the loop, the ability to work from home also comes with major perks. For example, if you worked remotely in the past, you might have had the whole house to yourself, could pick the perfect workspace for your needs, and had almost total flexibility in your day. As someone who worked remotely part-time before 2020, the pure silence was something I absolutely loved about remote workdays. While I’d still go to my office for in-person meetings during the first few days of the week, I’d usually work remotely on Thursdays and Fridays to avoid noise or interruptions […]

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In fact, if you’re highly experienced, you probably do all three at once.) But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, “WTF?” For those head-scratching moments, we’ve created the ultimate glossary of social media marketing terms. Whether you’re still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following […]

4 Major Ways Your Creative Agency Can Make Money

4 Major Ways Your Creative Agency Can Make Money

Every once in a while, I see a commercial that makes me think, “Well, who did they get to do that?” As a marketer, it’s something I can’t really help. I immediately strategize about target audiences and selling tactics — especially during commercials for the Super Bowl. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Plus, it was intertwined with an interview with the Chef Du Cuisine. Hearing about the menu, inspirations about the restaurant, and seeing the type of food being […]

How to Optimize Your URLs for Search [Quick Tip]

How to Optimize Your URLs for Search [Quick Tip]

Organic search is the most consistent, long-term way to drive traffic to your website — if you can perform well on the SERPs (Search Engine Results Pages). While many SEO factors are out of your control, such as who you’re competing with and what they’re doing, you can still benefit from on-page optimization, which is very much in your control. One on-page best practice is optimizing your URL slug for each page and post you create. It’s one of those SEO best practices that’s actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas. What Is a URL Slug? A slug refers to the […]

Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. While people still value video, image, and text content, they are finding authentic connections in shared interest groups instead of in their existing personal networks. These community groups on Facebook are a major opportunity for HubSpot to provide value to our target personas around the world. This would not only help us foster connections and growth for our current, future, and potential growing audience, but it would also provide us with a unique insight […]