The Best Time to Send an Email (Research-Backed)

The Best Time to Send an Email (Research-Backed)

Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn’t a coincidence, either. While the answer to “What’s the perfect time to send an email to my customers?” isn’t an exact science, there are some key findings we’ve discovered through heavy research, and those times listed above are right in line with what we found. Keep reading to find out the best time to send an email, according to our findings. Why Email Matters For […]

The Beginner’s Guide to LinkedIn Marketing

The Beginner’s Guide to LinkedIn Marketing

Did you know LinkedIn has over 660 million users across the globe? Meaning the platform is one of the top social networks today. Now, an important question: Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve. This guide is chock full of LinkedIn tips […]

What’s a Competitive Analysis & How Do You Conduct One?

What’s a Competitive Analysis & How Do You Conduct One?

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. A competitive analysis helps you learn the ins and outs of how your competition works. It also helps you identify what they’re doing right and opportunities where you can easily one-up them by using a strategy they haven’t taken advantage of. Competitive Analysis in Marketing Every brand can benefit from […]

7 Brands That Got Inclusive Marketing Right

7 Brands That Got Inclusive Marketing Right

Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you’re not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr. Magoo, often fit into a specific mold that many people would consider offensive today. They were usually elderly, clumsy, and regularly put themselves into danger by walking into certain situations. It wasn’t until recently, when I was watching an NBC show called This Is Us, that I found a character […]

The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

LinkedIn is a powerful tool for marketing — in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% Businesses in industries ranging from higher education to financial services have all seen success advertising on the platform. Even well-established consumer brands like Subway, the U.S. privately-held sub and sandwich franchise, managed to convert new corporate customers with the help of LinkedIn’s Website Demographics ad function. However, advertising on any new tool can feel overwhelming, and if you don’t already use LinkedIn to generate leads through advertising, you might be unsure where to start. Fortunately, we’ve got you covered. Gaurav Nihalani, a Digital Marketing Manager at LinkedIn, […]

Technical SEO Renderability Checklist

Technical SEO Renderability Checklist

Before we dive into this topic, it’s important to note the difference between SEO accessibility and web accessibility. The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Many elements of online accessibility overlap with SEO best practices. However, an SEO accessibility audit does not account for everything you’d need to do to make your site more accessible to visitors who are disabled. We’re going to focus on SEO accessibility, or rendering, in this section, but keep web accessibility top of mind as you develop and maintain your site. Renderability Checklist An accessible site is based on […]

Technical SEO Clickability Checklist

Technical SEO Clickability Checklist

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Ranking and click-through rate go hand-in-hand because, let’s be honest, searchers want immediate answers. The more your result stands out on the SERP, the more likely you’ll get the click. Let’s go over a few ways to improve your clickability. 1. Use structured data. Structured data employs a specific vocabulary called schema to categorize and label elements on your webpage for search […]

Technical SEO Rankability Checklist

Technical SEO Rankability Checklist

Now we move to the more topical elements that you’re probably already aware of — how to improve ranking from a technical SEO standpoint. Getting your pages to rank involves some of the on-page and off-page elements that we mentioned before but from a technical lens. Rankability Checklist Remember that all of these elements work together to create an SEO-friendly site. So, we’d be remiss to leave out all the contributing factors. Let’s dive into it. Internal and External Linking Links help search bots understand where a page fits in the grand scheme of a query and gives context for how to rank that page. Links guide search bots (and […]

Technical SEO Crawlability Checklist

Technical SEO Crawlability Checklist

Crawlability is the foundation of your technical SEO strategy. Search bots will crawl your pages to gather information about your site. If these bots are somehow blocked from crawling, they can’t index or rank your pages. The first step to implementing technical SEO is to ensure that all of your important pages are accessible and easy to navigate. Below we’ll cover some items to add to your checklist as well as some website elements to audit to ensure that your pages are prime for crawling.   1. Create an XML sitemap. Remember that site structure we went over? That belongs in something called an XML Sitemap that helps search bots […]

The Ultimate Guide to Technical SEO

The Ultimate Guide to Technical SEO

List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. There’s another set of tactics that fall under the SEO umbrella. Technical SEO refers to the behind-the-scenes elements that power your organic growth engine, such as site architecture, mobile optimization, and page speed. These aspects of SEO might not be the sexiest, but […]