The Best Time to Send an Email (Research-Backed)

The Best Time to Send an Email (Research-Backed)

Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn’t a coincidence, either. While the answer to “What’s the perfect time to send an email to my customers?” isn’t an exact science, there are some key findings we’ve discovered through heavy research, and those times listed above are right in line with what we found. Keep reading to find out the best time to send an email, according to our findings. Why Email Matters For […]

The Beginner’s Guide to LinkedIn Marketing

The Beginner’s Guide to LinkedIn Marketing

Did you know LinkedIn has over 660 million users across the globe? Meaning the platform is one of the top social networks today. Now, an important question: Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful — especially when you’re aware of all the platform’s hidden features that don’t get nearly as much attention as they deserve. This guide is chock full of LinkedIn tips […]

What’s a Competitive Analysis & How Do You Conduct One?

What’s a Competitive Analysis & How Do You Conduct One?

When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. A competitive analysis helps you learn the ins and outs of how your competition works. It also helps you identify what they’re doing right and opportunities where you can easily one-up them by using a strategy they haven’t taken advantage of. Competitive Analysis in Marketing Every brand can benefit from […]

7 Brands That Got Inclusive Marketing Right

7 Brands That Got Inclusive Marketing Right

Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you’re not alone. Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr. Magoo, often fit into a specific mold that many people would consider offensive today. They were usually elderly, clumsy, and regularly put themselves into danger by walking into certain situations. It wasn’t until recently, when I was watching an NBC show called This Is Us, that I found a character […]

The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

LinkedIn is a powerful tool for marketing — in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74% Businesses in industries ranging from higher education to financial services have all seen success advertising on the platform. Even well-established consumer brands like Subway, the U.S. privately-held sub and sandwich franchise, managed to convert new corporate customers with the help of LinkedIn’s Website Demographics ad function. However, advertising on any new tool can feel overwhelming, and if you don’t already use LinkedIn to generate leads through advertising, you might be unsure where to start. Fortunately, we’ve got you covered. Gaurav Nihalani, a Digital Marketing Manager at LinkedIn, […]

Technical SEO Audit Fundamentals

Technical SEO Audit Fundamentals

Technical SEO is a beast that is best broken down into digestible pieces. If you’re like me, you like to tackle big things in chunks and with checklists. Believe it or not, everything we’ve covered to this point can be placed into one of five categories, each of which deserves its own list of actionable items. These five categories and their place in the technical SEO hierarchy is best illustrated by this beautiful graphic that is reminiscent of Maslov’s Hierarchy of Needs but remixed for search engine optimization. (Note that we will use the commonly used term “Rendering” in place of Accessibility.) Source Technical SEO Audit Fundamentals Before you begin […]

Technical SEO Indexability Checklist

Technical SEO Indexability Checklist

As search bots crawl your website, they begin indexing pages based on their topic and relevance to that topic. Once indexed, your page is eligible to rank on the SERPs. Here are a few factors that can help your pages get indexed. 1. Unblock search bots from accessing pages. You’ll likely take care of this step when addressing crawlability, but it’s worth mentioning here. You want to ensure that bots are sent to your preferred pages and that they can access them freely. You have a few tools at your disposal to do this. Google’s robots.txt tester will give you a list of pages that are disallowed and you can […]

Technical SEO Renderability Checklist

Technical SEO Renderability Checklist

Before we dive into this topic, it’s important to note the difference between SEO accessibility and web accessibility. The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Many elements of online accessibility overlap with SEO best practices. However, an SEO accessibility audit does not account for everything you’d need to do to make your site more accessible to visitors who are disabled. We’re going to focus on SEO accessibility, or rendering, in this section, but keep web accessibility top of mind as you develop and maintain your site. Renderability Checklist An accessible site is based on […]

Technical SEO Clickability Checklist

Technical SEO Clickability Checklist

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Ranking and click-through rate go hand-in-hand because, let’s be honest, searchers want immediate answers. The more your result stands out on the SERP, the more likely you’ll get the click. Let’s go over a few ways to improve your clickability. 1. Use structured data. Structured data employs a specific vocabulary called schema to categorize and label elements on your webpage for search […]

Technical SEO Rankability Checklist

Technical SEO Rankability Checklist

Now we move to the more topical elements that you’re probably already aware of — how to improve ranking from a technical SEO standpoint. Getting your pages to rank involves some of the on-page and off-page elements that we mentioned before but from a technical lens. Rankability Checklist Remember that all of these elements work together to create an SEO-friendly site. So, we’d be remiss to leave out all the contributing factors. Let’s dive into it. Internal and External Linking Links help search bots understand where a page fits in the grand scheme of a query and gives context for how to rank that page. Links guide search bots (and […]