Technical SEO Rankability Checklist

Technical SEO Rankability Checklist

Now we move to the more topical elements that you’re probably already aware of — how to improve ranking from a technical SEO standpoint. Getting your pages to rank involves some of the on-page and off-page elements that we mentioned before but from a technical lens. Rankability Checklist Remember that all of these elements work together to create an SEO-friendly site. So, we’d be remiss to leave out all the contributing factors. Let’s dive into it. Internal and External Linking Links help search bots understand where a page fits in the grand scheme of a query and gives context for how to rank that page. Links guide search bots (and […]

Technical SEO Crawlability Checklist

Technical SEO Crawlability Checklist

Crawlability is the foundation of your technical SEO strategy. Search bots will crawl your pages to gather information about your site. If these bots are somehow blocked from crawling, they can’t index or rank your pages. The first step to implementing technical SEO is to ensure that all of your important pages are accessible and easy to navigate. Below we’ll cover some items to add to your checklist as well as some website elements to audit to ensure that your pages are prime for crawling.   1. Create an XML sitemap. Remember that site structure we went over? That belongs in something called an XML Sitemap that helps search bots […]

15 of the Best Social Media Marketing Courses to Take Today

15 of the Best Social Media Marketing Courses to Take Today

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I’ve found to be not only vital to excelling at my job, but really fun. The best thing about online courses is that I usually don’t pay a cent for them, and the ones I do pay for are worth it. Here are some of the best marketing courses you can sign up for right now, and yes, most of them are completely free and industry-recognized. […]

25 Social Media Campaign Ideas to Try in 2019

25 Social Media Campaign Ideas to Try in 2019

The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself. When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. That’s what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Although every social media campaign can’t reach the […]

HTTP 304 Not Modified, Explained in 500 Words or Less

HTTP 304 Not Modified, Explained in 500 Words or Less

The other night I was searching “Best Pasta Dish Recipes” on Google. I clicked the first link and was stopped by the dreaded error code. I’m willing to bet something similar has happened to you, at one point or another. When that happens, it’s not just my brain experiencing technical difficulties. These error codes are HTTP status codes. If you receive an error code, something went wrong when your browser requested the information from a web server. An HTTP status code is sent every time you go to a new web page. However, you’ll only see them if something isn’t right. For marketers, it’s important to discover and fix these […]

What in the Name of Marketing Is Reverse Positioning?

What in the Name of Marketing Is Reverse Positioning?

In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets. In 2015, Dove released a campaign that celebrated women, rather than showcasing their deodorant or body wash. The tactic used in these campaigns is called “reverse positioning.” It’s a unique marketing strategy that emulates this quote coined by marketing cartoonist Tom Fishburne: “The best marketing doesn’t feel like marketing.” So, what goes into reverse marketing, and why does it work? Also called breakaway positioning, this marketing strategy uses techniques such as informing consumers about the different features of products, how they were made or function, or even their appearance. This builds consumer trust and […]

How to Create a Cinemagraph in 7 Easy Steps

How to Create a Cinemagraph in 7 Easy Steps

How to Make a Cinemagraph Plan Record Importing and Clipping Creating Your Mask Editing Your Mask Reverse (or Not) As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message gets delivered. As a marketer, you are probably already aware that images are important. They’re easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience […]

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

When most people think of links, they think of connecting two different webpages together. You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. But that’s not all hyperlinks can do. With a little tweaking, you also can set up hyperlinks to link to content on the same page. So remember that really exhaustive glossary you put together on industry terms your audience should know? Now, when you refer to something you said elsewhere in that article, you can actually link to it — making it much easier […]

3 Reasons Why SEO’s Are Upset About Google’s Rel=nofollow Announcement

3 Reasons Why SEO’s Are Upset About Google’s Rel=nofollow Announcement

To understand what rel=nofollow is, we’ll start with an example. Let’s say I’m a Wikipedia editor, and I’ve recently written a page about zebras. My page is getting hundreds of views, and is ranking on page one of Google for the search term, “Zebra”. Following the success of my Wikipedia page, I get an email in my inbox. Someone is reaching out to ask if I’ll link to their fake news website. If I link to their page, they tell me they’ll pay me $500. From my end, it seems like a pretty sweet deal, so I accept. I cash my money, link to their site, and add a rel=nofollow […]

How to Write an Introduction: A Simplified Guide

How to Write an Introduction: A Simplified Guide

How to Write an Introduction Grab the reader’s attention. Present the reason for the post’s existence. Explain how the post will help address the problem that brought your reader to it. Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience that all writers — amateur or professional, aspiring or experienced — know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write. Can’t you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction? Here’s the thing — intros don’t […]