The 11 Best Social Media Dashboard Tools & Apps

The 11 Best Social Media Dashboard Tools & Apps

When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we’ve compiled a list of the best social media dashboards that fit your budget and brand. These social media dashboards are optimized for every type of SMB; whether you’re a social media team or a party […]

12 Content Curation Tools Every Marketer Needs

12 Content Curation Tools Every Marketer Needs

“Curation” is one of those words that’s always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun — and just as important. But where do you get started on content curation? In this blog post, you’ll find a brief explanation of what it is, why it’s important, and a few tools you can use. What is content curation? For the uninitiated, content curation consists of finding material relevant to your audience from a variety of sources, and sharing it strategically through your communication channels. For example, writing a roundup […]

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

According to a report from Podcast Insights, there are more than 750,000 active podcasts and counting. Sounds like a huge pool right? If you’re an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising — but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S. alone by 2020. As a marketer for a small to mid-sized business, you might be interested in podcast sponsorship, but not know where to start. Mainly because there are so many podcasts to […]

What Is Contextual Targeting, in the Context of Ads?

What Is Contextual Targeting, in the Context of Ads?

As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads — like pay-per-click (PPC) on Google — feels like you’re spending a lot of money without seeing any results. Whether it’s because your ads are disruptive or need a redesign, most consumers ignore ads online. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. Plus, 45% of […]

9 Social Media Metrics You Should Be Tracking (& How to Track Them)

9 Social Media Metrics You Should Be Tracking (& How to Track Them)

We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won’t have any time to analyze and act upon them. That’s why we’ve made a list of the social media metrics that are essential to track, so you don’t miss out on important numbers that can help you later. These metrics will give you insight into customers, how to track ROI, improve your brand presence online, and walk away with happier customers. Social Media Metrics are imperative to social strategy. They give you an inside look […]

Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. For example, Facebook Ads is considered an alternative to Google Ads, YouTube is a go-to site for learning about new products, Instagram offers Shoppable posts, and Reddit […]

The Content Marketer’s Guide to Thought Leadership

The Content Marketer’s Guide to Thought Leadership

Oprah. Dave Ramsey. Seth Godin. Besides being highly successful in business, these people are known as thought-leaders — or experts — in their industry. Similarly, as a marketer, being an expert in your field is crucial. To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That’s where thought leadership comes in. According to research by Edelman and LinkedIn, out of 1,200 respondents, 58% read one or more hours of thought leadership per week. Additionally, 55% of respondents said they use thought leadership to vet organizations they may hire. Consuming thought leadership content also affects purchasing decisions. In fact, […]

How to Process Negative Feedback Without Triggering a Stress Response [Infographic]

How to Process Negative Feedback Without Triggering a Stress Response [Infographic]

Employee feedback is an undoubtedly critical component of long-term career growth. In fact, 82% of employees want to receive feedback — regardless of if it’s positive or negative. Additionally, while it can be scary to receive feedback, particularly from your manager, it’s ultimately intended to help you become a better employee. However, that doesn’t mean it’s easy to receive. Despite what I know about the importance of feedback for growth, when I hear my manager say “You’ve been doing great, but … ” I still tense up. A stress response to negative feedback is completely natural, but that doesn’t mean it’s necessary. To help you receive negative feedback more open-mindedly, […]

19 Tips to Write Catchy Email Subject Lines [+ Examples]

19 Tips to Write Catchy Email Subject Lines [+ Examples]

No matter what they say, people do judge emails by their subject lines. In fact, 47% of marketers say they test different email subject lines to optimize their emails’ performance. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. While they may seem like a small part of your message, they’re one of the very first impressions you have on your email recipients. And they’re a marketer’s ticket for standing out in a crowded inbox. Do you want your email content opened, read, and clicked? It all starts with the subject line. Read on for some tried-and-true tips to help […]

Are Webinars Dead? How to Make a Webinar that Works in 2019

Are Webinars Dead? How to Make a Webinar that Works in 2019

As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?” It’s 2018, and the way our prospects and customers find and consume content has certainly changed. While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t — it’s a little more complicated than that. Instead, I’ll make a bold claim: webinars aren’t dead, and neither […]