How to Embed Video in Email [Quick Tip]

How to Embed Video in Email [Quick Tip]

Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video. If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-through rates with video. It’s a good idea in theory, with two-thirds of consumers preferring video over text when learning about new products or services. In reality, however, it can be tricky. Major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos, so your subscribers either won’t be able to watch […]

How to Use Schema Markup to Improve Your Website’s Structure

How to Use Schema Markup to Improve Your Website’s Structure

Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it. However, just like the movie, understanding schema markup isn’t as difficult as you might think. As a marketer, schema markup is important because you want to make it as easy as possible for search engines to crawl your website. The easier it is for Google to understand your site, the higher in search engines your website can appear. Below, let’s review what schema markup is, where to add it, and how it can improve your website’s structure. What Is Schema […]

How to Create a Successful Blog Strategy: A Step-by-Step Guide

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience with worthwhile […]

The 10 Best Reporting and Business Intelligence Tools for Marketers

The 10 Best Reporting and Business Intelligence Tools for Marketers

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role. Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Some tools, however, are better at delivering valuable reporting results than others. Ultimately, reporting tools should do more than just calculate — they should also make the marketer’s job easier, and more productive. Creating attractive and readable reports is key to ensuring that the results of your work are clear for your entire team. […]

The 20 Quantifiable Benefits of Social Media Marketing for Business

The 20 Quantifiable Benefits of Social Media Marketing for Business

If you’ve been a marketer for a while, you most likely know the basic facts about social media marketing: It’s cost-effective and it’s a way to engage with your customers and potential customers. All that sounds great, but you might be wondering what the data actually says about social media use. After all, when operating on a limited budget, you have to make sure every effort you’re putting into marketing has a return that proves their worth. Social media marketing is great for most businesses, and here are the statistics to prove it. Customer engagement 1. If you’re using YouTube to market to millennials, you’re in luck: you may be […]

Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing

When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what’s the difference between inbound and outbound? This post will walk you through it. First, we’ll talk about the more traditional outbound marketing strategies. What is Outbound Marketing? Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing. Outbound marketing […]

15 Essential Social Media Marketing Tips From Beginner to Advanced

15 Essential Social Media Marketing Tips From Beginner to Advanced

One of the most humbling experiences as a marketer is putting out that tweet you just *knew* would be a home run for your audience. We’d like to think of ourselves as being able to come up with A+ social media content every day, but the reality is that we’re all human. Sometimes, we hit a wall with planning content while aligning with the company. If you’re just starting out in social media marketing or are just looking for a few tips to get inspiration, we’ve compiled some helpful knowledge to beef up your accounts, no matter your skill level. 1. Sync posts across all social media accounts If you’re […]

The Ultimate Guide to Freelancing

The Ultimate Guide to Freelancing

Freelancing is an attractive way of life. The independence, autonomy, flexibility, and unlimited financial potential are all incredibly inviting, especially for employees who are tired of their mundane work environment. But, there’s still some mystery surrounding the enigmatic career choice. As a freelancer, how do you make money? Where do you find work or jobs? How do you figure out what to do? What about insurance and benefits? These questions are what typically stop people from pursuing a full-time freelance career. And these questions are the ones we’ll answer in this guide. I was a freelancer before joining HubSpot — AKA the best career decision I’ve ever made. Starting my […]

Facebook and Instagram Might Remove Like Counts: What This Means for Marketers

Facebook and Instagram Might Remove Like Counts: What This Means for Marketers

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Although Instagram’s parent company Facebook hasn’t yet revealed any details about the experiment’s results, the test has expanded to seven countries and reps recently confirmed that they’re weighing change that would remove Like, view, and reaction counts on Facebook’s platform as well. Throughout the experiment, Instagram has been replacing total Like and view counts with a list of two to three handles of people who liked the post. Users are still able to privately see the total number of Likes […]

16 Effective Ways to Build Your Online Presence

16 Effective Ways to Build Your Online Presence

The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. They were impossible to ignore online. Ultimately, I ended up making a purchase. […]