The Future of Work Is in These 3 Things

The Future of Work Is in These 3 Things

People are changing the way they work. The root of this change is the growing acceptance of flexibility in the workplace. So, when we talk about the future of work, we have to focus on what’s influencing change. Sitting in a cubicle from nine to five decked out in business casual is no longer considered the office norm. Did you know that 50% of the workforce has adopted a “casual dress” rule? What has been found is symmetrical value between how customers want to connect with the businesses they support and employees who want to work for the businesses they support. This aligns with flexibility. The future of work is […]

The Ultimate Guide to Integrated Marketing

The Ultimate Guide to Integrated Marketing

I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This is an example of integrated marketing at work. If you’re interested in presenting a cohesive, consistent brand experience that leaves your products or services top-of-mind — like Southwest does — this guide is for you. Read on to […]

10 Clio Winning Campaigns That Marketers Can Learn From

10 Clio Winning Campaigns That Marketers Can Learn From

When you’re building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. One helpful way to get inspiration for effective and memorable ads or multimedia marketing campaigns is to look at past campaigns that have been successful — or even award-winning. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. One of the most prominent ceremonies […]

How Our Main Competitor Helped Chanty Increase Leads by 10K

How Our Main Competitor Helped Chanty Increase Leads by 10K

In any industry, a competitive analysis is an important component of your marketing strategy. However, particularly if you’re a small business, beating the market leader can feel impossible. Fortunately, with the right approach, you can actually benefit from having a well-known product in the same niche. Christine White, an Acquisition Marketer at HubSpot, says to run a competitive analysis you’ll need to “identify gaps in the market, develop new products and services, uncover market trends, and market and sell more effectively.” At Chanty — a simple Slack alternative — we’ve learned you can actually capitalize on the name of your rival to get into the populated market. Here, we’ll show […]

A Comprehensive List of HTTP Status Codes

A Comprehensive List of HTTP Status Codes

One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it meant. If you’re anything like me, you’re probably wondering, Wait…What’s an HTTP status code? Simply put, HTTP stands for HyperText Transfer Protocol. Essentially, this is the protocol that facilitates communication between your browser and a web server. Whenever you type a request in your browser, it sends a request to a web server to receive, process, and send back the requested information. An HTTP status code is sent to […]

8 Little-Known Instagram SEO Techniques for Increasing Reach

8 Little-Known Instagram SEO Techniques for Increasing Reach

Instagram is an undeniably viable platform for marketing in 2019. In fact, Instagram has officially reached more than one billion active monthly users — which means it’s now more popular than social media giants such as Twitter or LinkedIn. That’s a lot of users sitting around, waiting to see your content. So, how can you reach all of those users and create opportunities for them to engage with your brand? The answer might surprise you — SEO for Instagram. I know what you’re thinking: Can I really employ the same SEO techniques I use to optimize web pages for a social media app? Fortunately, you can. The trick isn’t shoe-horning […]

Permalinks: What They Are & How to Structure Them for Max SEO Value

Permalinks: What They Are & How to Structure Them for Max SEO Value

What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the tenth thing. The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Luckily, permalinks are fairly simple to master, which is good, and vital to SEO value. Let’s get into the details of permalinks, how to create them, and using them with WordPress. What Is a Permalink? Look at the URL of this post. That’s a permalink: blog.hubspot.com/marketing/what-is-a-permalink A permalink is the full URL of a website […]

The Ultimate Guide to Creating Compelling Webinars

The Ultimate Guide to Creating Compelling Webinars

Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event are great, you also may have thought, “… it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.” What if I told you that you can host this event and do so live with all of these people who are […]

How We Grew Our HubSpot Academy Instagram Conversions by 475% for Only $6 per Month

How We Grew Our HubSpot Academy Instagram Conversions by 475% for Only $6 per Month

Instagram allows brands to reach a massive global and engaged audience, humanize their content, showcase their products or services, and inspire their fans. Over one billion people use the app monthly, and more than half log in daily. The facts are there: Instagram can be a key driver to business growth. I’m on the HubSpot Academy Team at HubSpot, and not only have we read up on the facts, but we also teach them. Last January, we launched a new course on Instagram Marketing, where we brought together internal and industry experts to teach 10,000+ businesses how to develop an end-to-end Instagram marketing strategy for their businesses. So, we’ve done […]

4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert

4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert

In Q2 of 2019, Pinterest reportedly hit 300 million monthly active users. The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and entertainment purposes, is also seen as a place prospective customers can go to research various products. While some Pinterest users pin posts about tourism activities to vacation idea boards, others looking for ideas for decorating their house or office might create boards related to home inspiration. Because Pinterest emphasizes imagery and creative inspiration, it’s a great place for brands with visual marketing strategies — like tourism, dining, fashion, or home improvement. Through the Pinterest Ads Manager, brands can also create, […]