Tag Archives: HubSpot

Over the past few years, podcasts have undeniably risen in popularity. In fact, almost a quarter of all Americans listen to a podcast each week — for reference, that’s nearly four times the amount of people who watched the Game of Thrones final season premiere. But, ultimately, what makes a good podcast episode? Why do some episodes leave a lasting impact on us, while others fall flat? There’s no science to creating the perfect podcast episode, but we can still dissect the decisions producers make that result in a memorable podcast. As HubSpot’s Senior Marketing Manager of Podcasts, as well as host of HubSpot’s podcast Weird Work, I’m undeniably familiar […]

I’m on the floor in this tiny office above a bar in Mountain View, fiddling with the wifi router and thinking to myself — “Wow, so this is what it’s like to be a CEO!” Like a lot of you reading this, we had dreams of being a big, successful tech company, but in order to do it, we needed to create a new category of business. There are a few reasons you might think you want to do this: Take advantage of a new trend. Identify and corner a new type of buyer. Combine multiple markets. Reboot an old market. Oh, and one more — it’s lucrative. According to […]

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. It’s an effective method to maximize opportunities while minimizing negative factors associated with a given project or objective. Plus, it lets you unbiasedly evaluate your business’s strengths and weaknesses, which is key to avoiding unnecessary errors down the road from lack of insight. Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and […]

Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten with commerce. Banner ads, for example, weren’t around until recently. But for prime ad placement, banner ads are the way to go and have cemented their importance in revenue gain for marketers. So what exactly are banner ads and how do they work? We’ve got a simplified version you can use to explain them to anyone. Banner ads fall into the category of digital advertising, one […]

When you’re not following a plan on social media, it’s easy to forget to post regularly. Additionally, creating image and video-based content that’s meant to drive revenue for your business can seem far away from your bottom line. However, nowadays, 71% of businesses are on the platform — to compete with other companies in your industry, then, it’s critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app. Fortunately, once you have an ideal plan for your Instagram content, you’re able to create content more intentionally and ultimately drive more results for your team and your organization. In this post, we’ll cover everything from […]

As a marketer, you usually wear a lot of hats at your company. SEO expert? Check. YouTube aficionado? Check. When I was working at an agency, it was important to learn everything I could about SEO and drive results for our clients. But I was no SEO expert. In order to keep our SEO tactics competitive, I kept this SEO definitive guide bookmarked so I could come back to it whenever I was strategizing for a client’s SEO. If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate […]

Nearly 70% of Americans play some type of video game each day. And, with the growth of live streaming, mobile gaming, AR, and VR, this number could get even bigger. While Twitch.tv, the leading live-streaming platform, hosts millions of users that air video feeds of themselves gaming, many smartphone users also find themselves tapping into multiple mobile games per day. Right now, it seems like there’s a video game or gaming platform for everyone. And as many of these games and game systems are beginning to use emerging technology, marketers are getting even more aggressive in this space. Although big companies are looking at in-game marketing tactics more than ever, […]

“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs — or those costs that don’t change as a company grows or shrinks. To identify and calculate your business’s fixed costs, let’s start by looking at the ones you’re already paying in your personal life. Then, we’ll explain how a business manages its own fixed costs and review some common fixed cost examples. What Is a Fixed Cost? Fixed […]

We all know blogging is an ultra-important asset to your business when it comes to building traffic and reputation. The hidden dark side, though, is how hard it is coming up with topics that will give you that ultra-good traffic. If you’ve hit a roadblock when it comes to the content on your blog, don’t sweat it. An age-old question between marketers is “What do you blog about?“. It can quickly feel like your company has blogged about everything under the sun. To help, we polled fellow HubSpotters — who know a thing or two about blogging — and we’ve created a list of 101 ideas to keep your queue […]

Disclaimer: This blog post is not legal advice for your company to use in complying with U.S. data privacy laws like CCPA. Instead, it provides background information to help you better understand CCPA. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy. In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding. Nowadays, marketers rely on the information they receive from consumers to make decisions on what […]