HubSpot Ran A Co-marketing Campaign: Here’s What We Learned

HubSpot Ran A Co-marketing Campaign: Here’s What We Learned

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. For instance, consider the partnership between Doritos and Taco Bell, which resulted in Doritos Locos Tacos, a delicious product promoted in a brilliant co-marketing campaign. If you haven’t heard of the partnership, watch the story unfold in this promotional video: In this case, the two B2C companies saw success in their venture — and now, the popular item is a mainstay on the Taco Bell menu. Marketers at the two companies can attribute the home-run to a certain tactic: co-marketing. A wonderful way for two companies to […]

14 Signs Your Remote Team is Communicating Ineffectively

14 Signs Your Remote Team is Communicating Ineffectively

Every weekend, my friends and I have online video calls to catch-up with each other. Sometimes it feels like certain people dominate the conversation and others don’t feel comfortable speaking up. These types of communication issues via remote conversations are actually normal. In fact, for remote teams communication with co-workers is a challenge that remote workers face daily. Additionally, according to HubSpot’s findings, non-HubSpot remote workers noted a lack of social connection (29%) and communicating with co-workers (29%) as the two biggest challenges they face being remote. When your team can’t be in the same space, communication needs to become more intentional. So, how do you do that? And how […]

500 Apps of Summer: Customers’ Top App Marketplace Picks

500 Apps of Summer: Customers’ Top App Marketplace Picks

Last month, the HubSpot app partner ecosystem passed a notable milestone in our platform journey: we officially welcomed the 500th app to our App Marketplace. App #500 was FaleMais VoiP, a popular virtual calling platform headquartered in Brazil that now integrates with the HubSpot CRM. It was great to celebrate the 500-app milestone with their launch in the marketplace, as they represent the growing number of international partners in our ecosystem. We’re thrilled to have apps from over 30 countries worldwide, from giant market-makers such as Shopify, Slack, and Zoom to entrepreneurial startups that are building apps exclusively for HubSpot, such as DepositFix, GeoMapper, and PSOhub. A wide variety of […]

Why You Need a Responsive Web Design and How to Do It [+ Examples]

Why You Need a Responsive Web Design and How to Do It [+ Examples]

The insights from this article came from the HubSpot Academy’s Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest. Today, with so many people surfing the web from their phones, it’s essential to offer a great mobile website experience. Without it, you can’t cater to the majority of internet users, and are likely missing out on traffic and leads for your business as a result. So […]

How Marketers Can Leverage WhatsApp’s New Payments Feature

How Marketers Can Leverage WhatsApp’s New Payments Feature

Since launching over a decade ago, WhatsApp has gained popularity all over the world. As the chat app’sglobal user-base has continued to expand, so has its platform. After adding features like group chat and video capabilities, the platform quickly became a place where brands can directly interact with consumers. In 2019, due to WhatsApp’s booming popularity, it launched one of its biggest features yet:a specialized app called WhatsApp Business. This app, which passed five million active users in its first year, is quite similar to the consumer version of WhatsApp. However, it allows companies to create a public business profile that includes links to ecommerce stores and a catalog of […]

5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot’s Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing’s Content Marketing Playbook for Times of Crisis The COVID-19 pandemic has produced a plethora of paradoxes. As the rate of employment has gone down, the stock market has surged. As we find ourselves more socially distant from one another, we’re connecting more than ever with friends and family. And as growth has slowed for many companies, their digital transformation has accelerated. Dramatically. Companies in nearly every industry have urgently adopted remote […]

5 Things Gen Z Will Spend Money On & Why Marketers Need to Care

5 Things Gen Z Will Spend Money On & Why Marketers Need to Care

With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. For example, while millennials enjoy primarily shopping online, Gen Z — an age group which is even more connected to technology — surprisingly prefers shopping in stores. Additionally, while millennials and past generations were more loyal to brands, Gen Z is more interested in buying products that will give them the best value based on their price. Why […]

8 Modern Tips for Marketing to Millennials

8 Modern Tips for Marketing to Millennials

You’ve seen the articles lamenting the death of certain industries and changing consumer attitudes, all paying tribute (negatively or positively) to a certain generation born in the 80s and 90s. It seems that journalists love to write about Millennials and marketers love to analyze them. Why, though? Boomers hold 57% of the wealth in the U.S. and are at peak buying power. With that in mind, is there a reason we never seem to stop hearing about Millennials? Why Millennials Are Important to Marketers As Millennials enter their 30s and 40s, often with student loans or young children, they haven’t yet reached their full buying power compared to GenXers or […]

It’s the Little Things: How To Write Microcopy

It’s the Little Things: How To Write Microcopy

Earlier today, I visited Yelp to order lunch. What I always really liked about the site is how easy it is to navigate. If I were accessing the website for the first time, I wouldn’t have any worries about how to use it to my benefit. Have you ever visited a website and noticed small phrases of text that guide you to your goal? Or, when you make an online purchase, is there text on the web page that lets you know your payment information is secure? That text is called microcopy, and it’s a wonderful tool for UX. For instance, let’s say I was visiting Yelp for the first […]

What Is a Whitepaper? [FAQs]

What Is a Whitepaper? [FAQs]

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper usually describes a theory behind a new piece of technology. Even a business whitepaper can serve a variety of uses and audiences — some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. We’re here to arm you with the best definition of a whitepaper in the context of business and […]