Do Consumers Actually Engage With In-Stream Ads? [New Data]

Do Consumers Actually Engage With In-Stream Ads? [New Data]

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Now, the average social media user sees videos in the form of live streams, Stories, or Newsfeed posts on a daily basis. Consumer preference for video over other mediums is only expected to get stronger. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group’s consumption still pales in comparison to Gen Z. As a marketer, you likely already know how […]

Why ABM Is Your Small Team’s Secret Weapon

Why ABM Is Your Small Team’s Secret Weapon

We’re all too familiar with the dilemma most marketers face: higher expectations, and fewer resources. This pressure can feel even greater if you’re already strapped with a leaner team. Plus, there’s a lot of rhetoric around marketing strategies and buzzwords that seem complex and hard to implement, only making the water murkier. One of those buzzwords we’re here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. Here, we’re going to explore how your small team can reap the ABM benefits that […]

How to A/B Test CTAs Like HubSpot Experts

How to A/B Test CTAs Like HubSpot Experts

The call to action is a put up or shut up moment that can turn curiosity into a legitimate business opportunity. It’s the bridge between visitors and leads — a point of entry that allows you to capitalize on the web traffic you generate. Despite its potentially massive business implications, your average CTA is generally pretty small and unassuming — maybe a button or a line of text. It might seem like the blog post or product page the CTA is placed on is all that matters when it comes to how many leads it ultimately generates It’s easy to think that the copy, color, or placement of a call […]

HubSpot Marketers’ Favorite Integrated Marketing Campaigns

HubSpot Marketers’ Favorite Integrated Marketing Campaigns

A tv show is returning, and I am pumped. “The Umbrella Academy” is a sci-fi show based on the comic book of the same name, and it’s nothing short of fantastic. Superheroes, comedy, a talking animal, and saving the world from imploding — what more could you want? When I first learned about the season, I was scrolling Twitter and came across the video announcement. I was stoked. A little later, I decided to check Facebook, and saw promo stills for the new season — only building my excitement. A couple of weeks later, I saw the official trailer for the first time on Instagram, and again on YouTube. Up […]

25 Stats That Prove Why You Need Link-Building in Your SEO Strategy

25 Stats That Prove Why You Need Link-Building in Your SEO Strategy

You probably already know how crucial SEO is for your website’s traffic. One of the most important sub tactics within an SEO strategy is link-building. Not sure what this means? Here’s the quick explanation. When websites link to your website, search algorithms determine that you have “authority” in  your industry because other brands are referring to you. The higher your authority gets, the better your search rankings could be. Additionally, linking to other posts within your site can also help to boost your authority as its a sign to algorithms that you’ve thoroughly covered a topic you’re discussing. But, here’s where it gets a bit more tricky. When a more […]

How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. GDPR (General Data Protection Regulation) is an EU law that protects the personal data of EU users and regulates how businesses process and handle this data. GDPR has been around since May 2018, and per the European Council ruling on October 1, 2019, businesses — including HubSpot — can only drop cookies once a user has given explicit consent (i.e., clicked “Yes” on a cookie banner). In short, you can’t imply consent if users take no action on the banner and continue to browse […]

How to Master Website Personalization

How to Master Website Personalization

In the summer, there’s so many things I enjoy: The sun, the temperature, chilled drinks, BBC’s Pride and Prejudice miniseries, but most of all … my summer subscription box. The seasonal subscription box I’m subscribed to gives me a little something extra to look forward to every couple of months, and the company has a knack for making me feel like a valued customer. In my opinion, it starts with the website. Every time I log on, the homepage is configured to my account, browsing history, and activity: The dashboard greets me by name and gives me an update about my next box, like when it’ll be shipped. Next to that, I […]

How to Succeed in Account-Based Advertising

How to Succeed in Account-Based Advertising

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. While for many people it may be a relatively new strategy, it has in fact been around for many years in different guises. In fact, you might’ve already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing. The objective of ABM is, quite simply, to treat one account as a market of one, i.e. to focus all your energy (and resources) on engaging, winning, and maintaining one named account. Expanding on this, ABM has four underlying principles: Client centricity […]

5 Creative Ways to Use Social Media Data as a Source for Your Content

5 Creative Ways to Use Social Media Data as a Source for Your Content

Creating powerful, newsworthy, and informative content is the goal, but it can be hard to achieve if it’s not data-driven. After creating content for seven years, our team fully believes that having data as the driving element in your content campaign is the differentiator between good content and newsworthy, link-worthy content. Coming up with creative sources for your data-driven content can be difficult sometimes, especially if what you want to examine with your content can’t be revealed through a survey methodology or an existing data set. There are hundreds of sources of data you can use to shape your content, but the type of data I’m focusing on today can […]

Everything You Need to Know About Twitter Ecommerce Marketing in 2020

Everything You Need to Know About Twitter Ecommerce Marketing in 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level. In fact, according to Twitter, its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x! Needless to say, Twitter can be a powerful marketing tool for your business, whether you’re new to the platform or growing steadily. Without further ado, let’s walk through some strategies and examples to help you perfect your Twitter […]