Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

As a Boston-based young professional, the biggest product I’ve had to invest in was an over-priced apartment. And this year, with apartment tours going fully virtual, I’ve found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer’s journey. In my research phase, I spend hours on end scouting listings, looking up addresses on Google Maps, researching neighborhoods, skimming through Yelp reviews of prospective property managers, and analyzing photos or video tours for potential problems that an unseen apartment could have. Ultimately, I’ve found that the apartment listings I’m most […]

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?” Latent semantic indexing (LSI, for short) can be an overwhelming and confusing term for anyone hearing it for the first time. Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re already probably familiar with — particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO). In this post, we’ll define LSI and how the process can potentially benefit your overall SEO strategy, take a closer look at ways to find […]

9 LinkedIn Ad Case Studies That Marketers Can Learn From

9 LinkedIn Ad Case Studies That Marketers Can Learn From

When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn. Why? Well, first, LinkedIn is an amazing platform to use for brand awareness. Their Business Solutions offer a variety of ad types, like photo or video. Ads are visible to the platform’s 630 million users, and the unique optimization tools, like audience targeting, ensure Ads reach qualified leads. Second, LinkedIn’s Business Solutions are expansive. There’s a lot of opportunity for ad customization and budgeting — which is helpful if you’re not quite sure which ad is […]

How to Be a Better Marketer Through Mindfulness and Meditation

How to Be a Better Marketer Through Mindfulness and Meditation

Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?) But a few summers ago, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit. Little did I know that in my quest to stop biting my nails, I’d unlock something much bigger for myself — both personally and professionally. It was mindfulness. According to the folks at U-Cal Berkeley’s Greater Good Science Center, mindfulness is about “maintaining a moment-by-moment awareness of our thoughts, feelings, bodily sensations, and surrounding […]

7 YouTube Features That Will Help You Get More Views

7 YouTube Features That Will Help You Get More Views

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time? That’s right. Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand’s website. But, despite the YouTube’s ginormous audience, developing a strategy for the broad platform can be an absolute mystery to marketers. One of the biggest hurdles brands and new creators often face is learning how to pull in solid views for each video. Despite the millions of people who use it regularly, unlocking solid viewership can […]

How Our Marketing Team Used Sprint Planning While Working Remotely

How Our Marketing Team Used Sprint Planning While Working Remotely

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch. A recent challenge we’ve faced is having to do this remotely and entirely online. We’ve had to adapt our meeting structure and technology stack to create highly engaging and productive team meetings to make progress on our marketing campaigns. If you’ve also had to remotely meet with your team to make big decisions on a project, you’ve probably faced similar challenges. With recent changes to how our team normally works, we […]

10 Ways to Make Your Blog Post Interactive

10 Ways to Make Your Blog Post Interactive

Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade. Readers crave the dynamic nature of interactive digital content. An ion Interactive study measured the success and general feeling from marketers regarding interactive content. In terms of effectiveness, 93% of marketers say interactive media is great at educating buyers; 88% say it’s effective at differentiating brands, whereas static was found to be only 55% effective. Not convinced yet? Did you know that […]

A Beginner’s Guide to Retargeting Ads

A Beginner’s Guide to Retargeting Ads

We’d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Minutes later, the sales rep reaches out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. But in reality, the buyer’s journey is probably not so linear. People pop over to your website, then leave. Two months […]

Can B2C Marketing Succeed on LinkedIn?

Can B2C Marketing Succeed on LinkedIn?

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company. Naturally, a professional audience is going to be a great fit for B2B marketing. Recently, however, LinkedIn has become the home of B2C marketing as well. So […]

20 Mobile Apps to Create Stunning Social Media Visuals

20 Mobile Apps to Create Stunning Social Media Visuals

Ultimately, most of us find it much easier to remember content we’ve seen when it’s accompanied by visuals — which is why visuals are so widely used in marketing. For instance, nowadays, 80% of marketers use visual assets in their social media marketing content. But creating and adding visuals isn’t always easy, especially if you don’t have access to a designer or animator. Fortunately, there are plenty of apps you can use to create visual content on-the-go from your mobile device. Whether you want to tell your story through spacial photography, animated videos, or multi-image posts — you’ll find an app here that will help you take your content to […]