See How Equinox Uses Paid Search Ads & LinkedIn Retargeting with Unique Post-Click Experiences to Generate Signups (3 Examples)

See How Equinox Uses Paid Search Ads & LinkedIn Retargeting with Unique Post-Click Experiences to Generate Signups (3 Examples)

As the health and fitness industry becomes more saturated, companies within it must amplify their marketing and advertising efforts to stand apart from the majority. Most importantly, they need to recognize that every ad represents a conversion opportunity — but a disconnected ad and post-click experience could cost them that conversion. Equinox is one company that understands: when there’s no message relevance between the pre- and post-click experiences, prospects get confused and frustrated, and don’t convert. Let’s take a look at three examples showing how the brand connects their segmented ads to relevant, unique post-click experiences to drive conversions. How Equinox uses segmented ads with unique post-click experiences Example 1: […]

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for Marketers?

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for Marketers?

Since it acquired YouTube 14 years ago, Google has kept quiet about how much the video platform brings in. Last week, though, that silence was broken. The stunning 2019 revenue total was released in Google’s 4th quarter earnings report, and it dwarfed major TV networks like CBS, NBC, Fox, and ABC. So, why is Google breaking its silence? And what does it mean for marketers? How high is YouTube advertising revenue? YouTube ad revenue isn’t just high. Compared to major TV networks, it’s nearly off the chart: Ads on YouTube generated $15 billion in 2019. CBS, the closest major TV network, didn’t touch half of that. Fox and ABC don’t […]

Q&A with Director of Conversion Strategy, Mike Perla: How the Postclick Team Maximizes Advertising Conversions for Customers

Q&A with Director of Conversion Strategy, Mike Perla: How the Postclick Team Maximizes Advertising Conversions for Customers

Since CEO Tyson Quick announced Postclick and the Full-Service solution, we’ve been getting a lot of inquiries about how it works and how it will be different than Instapage. It’s understandable, which is why we’re publishing an interview series with the team behind it all. VP of Sales, Steve Brancale, provided more details on his role at Postclick and why brands should invest in a Full-Service solution and VP of Fulfillment, Marius Laza gave some behind the scenes details as well. Up next is Mike Perla, Director of Conversion Strategy. What is your role with Postclick? MP: As Director of Conversion Strategy, I manage the ongoing optimization of today’s post-click […]

6 Reasons Your LinkedIn Ads Are Not Showing & What to Do to Fix Them for Best Results

6 Reasons Your LinkedIn Ads Are Not Showing & What to Do to Fix Them for Best Results

One of the major highlights of LinkedIn advertising is that it gives businesses a way to reach other businesses most likely to become customers, and the decision-makers who determine that. However, just like Google Ads and Facebook Ads, LinkedIn too has its own hurdles. Whether you’re just beginning to use the ad platform or you’ve run multiple LinkedIn Ad campaigns already — you could discover your LinkedIn ads not earning impressions, or maybe they’re not showing altogether. 6 Explanations your LinkedIn ads are not getting impressions 1. Your ad was disapproved To maintain the professionalism and integrity of the network, LinkedIn will not run a new ads campaign (or changes […]

Q&A with VP of Customer Success & Pro Services, Marius Laza: What Brands Can Expect from Postclick’s Full-Service Team

Q&A with VP of Customer Success & Pro Services, Marius Laza: What Brands Can Expect from Postclick’s Full-Service Team

Advertising conversion rates continue to be a major pain point across industries, and the biggest reason for subpar performance is the lack of post-click personalization. The Instapage team has recognized this problem for many years, and recently introduced Postclick and the Full-Service solution for brands that have significant advertising spend. First, we talked with CEO Tyson Quick about the need for Postclick and a Full-Service solution. Next, we focused on why brands need an experienced, dedicated team to maximize advertising conversion rates. Today we go behind the scenes at Postclick, talking with Marius Laza, who leads the various teams in implementing the Full-Service solution for customers. What is your role […]

How Michael Bloomberg is Using Post-Click Automation to Try and Win the 2020 Election

How Michael Bloomberg is Using Post-Click Automation to Try and Win the 2020 Election

Political ads have been in full swing — both on TV and across the web — as candidates are vying for votes, hoping to make an impression, and inspire action that could change the course of future events. To be successful online, politicians’ campaigns must convey the same narrative from ad to post-click experience. That way, user expectations are met, and candidates establish trust and credibility with voters — two essential goals in politics. Since last week’s State of the Union address, you probably noticed candidates running ads in response and how they would solve each topic. Michael Bloomberg has been doing just that. How Michael Bloomberg uses segmented ads […]

Look How Snowflake Uses Paid Search, Retargeting & LinkedIn Ads with Post-Click Experiences to Generate New Customers (6 Examples)

Look How Snowflake Uses Paid Search, Retargeting & LinkedIn Ads with Post-Click Experiences to Generate New Customers (6 Examples)

Most digital advertisers focus the majority of their efforts on the pre-click stage and ignore what happens after the click. When this post-click stage doesn’t deliver the same message that the ad introduced, conversion rates suffer the consequences. To generate the most conversions, you must segment and personalize the entire user experience by sending your ad traffic to relevant post-click experiences that continue the same story narrative from the ad. Snowflake is one company that understands this connection. Let’s see how their post-click experiences are consistent and relevant to their pre-click experiences. How Snowflake uses segmented ads and post-click experiences Example 1: “Cloud data warehouse” Google search Someone towards the […]

Q&A with Head of Sales, Steve Brancale: Why Postclick & Full-Service Is Necessary to Maximize Advertising Conversion Rates

Q&A with Head of Sales, Steve Brancale: Why Postclick & Full-Service Is Necessary to Maximize Advertising Conversion Rates

In our first article, CEO Tyson Quick introduced the Full-Service solution with Postclick detailing how it’s the next evolution in advertising personalization and maximizing conversion rates. Today we talk to Steve Brancale, Head of Sales, about the onboarding process, why it’s most applicable for brands with large advertising budgets, and how to request more information. How is Full-Service different than the Instapage Enterprise plan? SB: It’s an entirely separate offering. The Enterprise plan is a great self-service solution for advertisers who are looking to lift conversion rates through ad-to-page personalization across a relatively modest ad-spend, typically $10k/mo to $30k/mo. At that level of spend, they likely have the internal resources […]

The 7 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can Do to Fix Them

The 7 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can Do to Fix Them

With all the opportunities Instagram advertising offers to promote products and services, grow brand awareness, and connect with customers, it’s crucial your Instagram ads don’t get disapproved — or they only show on a limited basis. Between heightened competition across social media and constant changes in the algorithms, many businesses find their Instagram ads not delivering — either because they were disapproved, or because the ads are not optimized for the best campaign results. The good news: Your Instagram ads not delivering doesn’t mean the platform is wrong for your business. It could simply mean a small mistake was made during ad setup to prevent it from showing, or maybe […]

Google Chrome to Block Third-Party Tracking Cookies & What It Means for Advertisers

Google Chrome to Block Third-Party Tracking Cookies & What It Means for Advertisers

Google recently surprised the ad industry by announcing its intention to rid Chrome, the web’s most popular browser, of all third-party tracking cookies. These cookies power advertising software from analytics to programmatic buying. They’re responsible for hyper-relevant personalization, so why are they phasing them out? What are tracking cookies? Cookies are files that store information about a website visitor in the browser they’re using. They’re used to track behavior on websites and deliver relevant advertising. Advertisers can track the websites a user visits, their location, how long they visit a particular website, and much more to create the most personalized ad experience possible. What is the difference between first, second, […]