3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types Available (Data)

3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types Available (Data)

What are you planning to spend on video ads this year? According to PubMatic’s Global Digital Ad Trends report, nearly three-quarters of advertisers plan to increase their digital video ad budgets between 2019 and 2020 and only 1% of advertisers plan to decrease spending: Traditionally, brands advertised on broadcast and cable TV, but have transitioned more and more to digital ads. So, not only are brands increasing their video ad budgets, but leveraging modern channels instead of traditional methods of delivery. Digital video ads present advertisers prime opportunities for data collection, brand exposure, enhanced targeting, and personalization – capabilities that traditional TV ads can’t compete with. Digital video ads are […]

Everything You Need to Know About LinkedIn Conversation Ads

Everything You Need to Know About LinkedIn Conversation Ads

Meeting prospects where they spend their time is just as important as how you engage them. So in response to more than 2.5 billion people globally using messaging apps at least three hours per day — and a major shift to more one-on-one conversations — LinkedIn has introduced a new ad format: Conversation Ads. What are LinkedIn Conversation Ads? Conversation Ads are an extension of LinkedIn Message Ads (formerly Sponsored InMail), enabling advertisers to interact with prospects in more personal and engaging ways. What makes these ads unique is that they feature a “choose your own path” experience, allowing businesses to create full-funnel campaigns with multiple customized CTAs: Why you […]

How to Make Your Post-Click Experiences Accessible to Everyone by Following ADA & WCAG Compliance Standards

How to Make Your Post-Click Experiences Accessible to Everyone by Following ADA & WCAG Compliance Standards

When creating post-click landing pages, how many advertisers think about web accessibility? If this is the first time you’re thinking about accessibility, chances are you’ve already been losing conversions. The fact is that one-in-five online users require accommodations to use a web page. These statistics from the CDC and the Epilepsy Foundation emphasize the need for post-click landing pages to be accessible to everyone: Making sure your post-click pages are ADA and WCAG compliant is the way to ensure accessibility to everyone. In today’s post, we explore what ADA and WCAG compliance entail and why it’s important for advertisers to implement these accessibility standards on their pages. What does online […]

Increasing Mobile Ad Spend Highlights the Need for Personalized Post-Click Experiences

Increasing Mobile Ad Spend Highlights the Need for Personalized Post-Click Experiences

The year was 2015, mobile traffic surpassed desktop for the first time, and since then, mobile internet usage has skyrocketed (and projected to continue): According to Forbes, 74% of people use their mobile phones to help them while shopping and 70% of mobile searches lead to online action within one hour. Moreover, PubMatic’s Global Digital Ad Trends report predicts that mobile advertising spending will reach a whopping $400 billion by 2023, representing 80% of global digital ad spend: Every year more advertisers invest their advertising budgets in mobile ads. The fact that most advertising targeting technology allows advertisers to serve highly personalized ads to audiences based on various criteria like […]

Introducing Layouts 4.0: Increasing Conversions by Focusing on Industry and Their Use Cases

Introducing Layouts 4.0: Increasing Conversions by Focusing on Industry and Their Use Cases

Research any software that includes a landing page builder and you will often find that templates come packaged along with it. And even though Instapage templates have been a foundational component since the beginning, it was never our goal to simply offer customers a quick and easy way to design and publish pages. Publishing pages is not the ultimate goal. Post-click landing page design is about providing visitors with a personalized experience. We keep innovating to make the platform more robust, and with today’s announcement, it is another step in enabling marketers to created personalized post-click experiences. What are the new conversion-optimized layouts? Instapage is launching 70 new conversion-optimized layouts […]

New Instapage Features for March: Landing Page Search + Experimentation Filtering

New Instapage Features for March: Landing Page Search + Experimentation Filtering

In December, we launched our dedicated Experimentation workflow that enabled advertisers and PPC marketers to create, manage, and measure testing initiatives within a centralized dashboard. The new workflow provided a unified and systematic process for users to perform advanced testing and data analytic functions. That update was never meant to be a final version, which brings us to today, and the next iteration of Instapage Experimentation. Bonus update: finding landing pages in your dashboard is now easier with Landing Page Search. Experimentation updates and Landing Page Search are available for all Instapage customers. Experimentation filtering As you create more personalized experiences, you’re likely creating more experiments, too — and you […]

Defining Behavioral Advertising: What Is It & What Are the Pros & Cons?

Defining Behavioral Advertising: What Is It & What Are the Pros & Cons?

For years, publishers and advertisers have taken advantage of user data to segment their audiences by demographics, geography, etc. — and therefore increase the relevance of online ads displayed to those audiences. More recent technologies have further advanced the way brands serve segmented, personalized offers to their audiences — with online behavioral advertising. However, although advertisers and service providers can increase their ad revenue from the practice, it also raises concerns about consumer privacy. In this post, we’ll take a closer look at what behavioral-targeted advertising is, how it works, and the pros and cons of this online advertising technique. What is behavioral advertising? Behavioral advertising (aka online behavioral advertising […]

Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary for Relevant Ads

Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary for Relevant Ads

Today, it’s hard to imagine any kind of digital advertising that isn’t based on browsing behavior: clicking a link, viewing a video, visiting a product landing page… But behavioral advertising isn’t the only way to serve relevant ads to internet users. And according to some, it may not even be the most effective. In some cases, there’s a better way, and it’s called “contextual advertising.” What is contextual advertising? Contextual advertising refers to the practice of placing ads on web pages based on the content of those pages. For example, this could be ads for running shoes on a news article about running, or it could be ads for laptops […]

The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online Campaigns

The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online Campaigns

Up to $100 billion. That’s how much ad fraud stands to cost the industry in 2023: And though it’s prevalent enough that nearly 70% executives call it the biggest hindrance to budget growth, how brands are being stolen from remains a mystery to many. And if you don’t know how you’re being deceived, you stand powerless to prevent it. Today, we cover some of the most common types of ad fraud and how to avoid them. 8 Common types of ad fraud and how to avoid them As creative as advertisers can be in campaign design and execution, so can fraudsters in their schemes to defraud brands. From domain spoofing […]

Winc Shows How They Segment Paid Ads with Unique Post-Click Experiences (4 Examples)

Winc Shows How They Segment Paid Ads with Unique Post-Click Experiences (4 Examples)

Winc is a wine club that doesn’t just deliver wine to your doorstep. It also helps you “discover the wine of your dreams.” But the company is not alone in its mission. A quick search for “wine club” reveals many competitors. To set itself apart, Winc uses digital ads with post-click experiences for different customer segments. Today, we explore how. How Winc uses post-click experiences Below you’ll find ads from different networks that Winc uses to draw visitors to post-click landing pages. See what they did well and how you might bring new perspectives to your campaigns. Facebook news feed ad for wine drinkers Above is an ad Facebook users […]