How to Avoid Intrusive Advertising & Deliver Better Ads

How to Avoid Intrusive Advertising & Deliver Better Ads

The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem. Ads are becoming increasingly pervasive, obnoxious, and inescapable, as users are being bombarded with irrelevant offers, popups, and embarrassing autoplay videos. Even if the top three motivations for ad-blocking include “Too many ads”, “Ads are annoying or irrelevant”, and “Ads are too intrusive”–the good news is, consumers don’t hate all ads: So, it’s crucial marketers distinguish between intrusive vs. non-intrusive advertising. What is intrusive advertising? Intrusive advertising refers to pushing invasive, unwelcomed, irrelevant ads in front of consumers. They pop up unexpectedly, block the host page, flash annoyingly, open […]

Passive vs Active Advertising

Passive vs Active Advertising

Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the two are opposites, and active tactics tend to be more common, neither one is necessarily “better” than the other. In fact, passive marketing has plenty of advantages. Let’s take a closer look at what it is, how it differs from active marketing, and some examples. What is passive advertising? Passive advertising promotes your products and services in seemingly small, subtle, more native ways that doesn’t inconvenience or overwhelm consumers. It involves marketing efforts that reach people whether they know it or not, such as placing ads in locations where they are looking anyway. Example […]

Banner Ad Tracking: What It Is & How to Do It Accurately

Banner Ad Tracking: What It Is & How to Do It Accurately

It’s as true in advertising as it is in life: to know where you’re going, you have to know where you’ve been. Higher ROAS is the result of careful analysis and optimization. But you can’t even begin the process without a way to measure your failures and successes. That’s where banner ad tracking comes in. What is banner ad tracking? Banner ad tracking refers to methods of measuring the success of banner ads, the long rectangular ad format that appears like a banner across a web page. Here’s an example of a banner ad from Sprint. There are a few popular ways to track banner ads across platforms and channels, […]

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or desktop, search or display, methods of ad tracking like UTM parameters are what advertisers use to uncover better, more profitable campaigns. What is ad tracking? Ad tracking refers to the process of using data to measure ad performance. Clicks, impressions, conversions, and more, can be measured in several ways, with URLs, cookies, and even invisible images called “pixels”: Though ad tracking is sometimes considered “creepy” because it involves certain levels of user behavior tracking, it’s certainly legal. However, it’s more highly regulated than it once was due to increasing concerns over user […]

What Is Permission-Based Marketing & How Does It Work? (Examples)

What Is Permission-Based Marketing & How Does It Work? (Examples)

Sometimes you check your inbox and think, “how did (insert brand name) get my email address?” Well, you’re not alone. This is the result of bad permission-based marketing. Other times, you expect to get offers, like ones from your favorite retailers or coffee chains. Whether they’re promotions or loyalty rewards, this kind of permission-based marketing can boost trust and customer lifetime value. The latter can do just the opposite. Today, we look at how to get permission-based marketing right. What is permission-based marketing? Permission marketing, also known as permission-based marketing, refers to a type of marketing strategy focused on getting consumers’ permission to serve them promotional messages. The term “permission […]

12 Ways to Reduce Shopping Cart Abandonment & Boost Sales

12 Ways to Reduce Shopping Cart Abandonment & Boost Sales

In the ecommerce world, shopping cart abandonment is all too common. Sometimes people see the total price in their cart and they get cold feet. Other times they get distracted and forget they even filled up a cart. This phenomenon is unlike the brick and mortar shopping experience. In physical retailers, people don’t usually fill up their carts and then simply walk out of the store. The problem of shopping cart abandonment is directly tied to ecommerce, and as more businesses open online stores, the issue isn’t going away. Shopping cart abandonment statistics Based on data collected from 41 different studies on abandoned shopping carts, 69.57% of shoppers leave without […]

Facebook Poll Ads: Best Practices & Ad Specs to Get Started

Facebook Poll Ads: Best Practices & Ad Specs to Get Started

Engaged social media users often want to play a more important role across the medium. They want to be included in major decisions brands are making. So brands are making both of these things possible. From GIFs, lives, reactions, emojis, face filters, augmented reality, and playable ads, digital advertising on social media is evolving from one-way communication to an ongoing dialogue between brands and consumers. In March 2019, Instagram invited businesses to start interacting with people more closely by adding the polling sticker to Stories ads: In open beta, the new Instagram Stories ad format: Increased video views by 3-seconds on average Achieved a 20% lower cost-per-video-view Drove 40% more […]

4 Custom Code Landing Page Features to Increase Conversions

4 Custom Code Landing Page Features to Increase Conversions

Quick Links Range slider libraries Example Expandable/accordion sections Example Custom forms Example Timed popups Examples Conclusion Although the Instapage builder is designer-friendly, there are additional custom code landing page functionalities that can be requested by Enterprise users. So, today we’re showcasing a few custom code features that our customer success team can help you implement in your page designs. Range slider libraries A range slider library is a two-handle slider control that allows page users to select one or a range of values, such as prices, times, dates, etc. by dragging the slider handles. The custom feature allows for good user experience on landing pages because it helps spruce up […]

The 17 Best Landing Page Software Tools for Marketers (2020)

The 17 Best Landing Page Software Tools for Marketers (2020)

Landing pages remain the most effective way to increase conversions and nurture prospects down the funnel towards purchasing your product or service. Since they are standalone pages from your website, they contain no distractions and therefore entice your visitors to act. While landing pages are meant to increase conversions, they can take a lot of resources to create and optimize, especially when dealing with multiple custom landing pages for different campaigns. That’s why landing page software exists. What is landing page software? Landing page software enables you to create goal-oriented, high-converting landing pages without any technical knowledge. This user-friendly technology makes it easy for non-experts to build, optimize, and publish […]

8 Remote Collaboration Tips to Maximize Your Team’s Productivity

8 Remote Collaboration Tips to Maximize Your Team’s Productivity

For workers, remote collaboration is the new norm. But many organizations are struggling to reach pre-remote levels of productivity. It’s expected. When employees are used to in-person meetings, or simply dropping by another desk to talk out an issue, even small tasks can balloon into long email chains, missed deadlines, and forgotten IMs when they require remote collaboration. But it doesn’t need to be this way. Here are 8 tips to help you improve remote collaboration. 8 Remote collaboration tips 1. Reduce affinity distance For anyone, distance can be isolating, but that’s especially true for remote team members. More than just physical distance, there are two other types that teams […]