Tag Archives: InstaPage

For workers, remote collaboration is the new norm. But many organizations are struggling to reach pre-remote levels of productivity. It’s expected. When employees are used to in-person meetings, or simply dropping by another desk to talk out an issue, even small tasks can balloon into long email chains, missed deadlines, and forgotten IMs when they require remote collaboration. But it doesn’t need to be this way. Here are 8 tips to help you improve remote collaboration. 8 Remote collaboration tips 1. Reduce affinity distance For anyone, distance can be isolating, but that’s especially true for remote team members. More than just physical distance, there are two other types that teams […]

More and more people are interacting with Augmented Reality (AR) on a daily basis. Boston Consulting Group (BCG) estimates that 80 million people in the US engage with augmented reality on a monthly basis and this number is expected to grow to more than 120 million this year. AR not only keeps users busy on their mobile devices, but advertisers can also use the tech to create ads their users can engage with, in real-time. Think immersive filters for pictures, games, and movies. Facebook AR ads help advertisers do that. What are Facebook AR ads? Facebook AR ads appear in Facebook Mobile News Feed and allow users to experiment with […]

Countless healthy food subscriptions exist in which a customer can provide their information, make a payment, and a box of food shows up on their doorstep a few days later. It’s easy and convenient, which is why it has become in-demand. With a saturated market, how each brand presents its product online is integral to its success. Daily Harvest understands this and distinguishes itself by advertising unique offers and dedicated post-click experiences for its customers. Here are four examples. 4 Ways Daily Harvest uses segmented ads and post-click experiences Example 1: Search ad to promote smoothies Someone interested in learning more about or ordering nutrition shakes might search Google and […]

Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t worth purchasing, but because there are so many competitors, products, and other categories of a solution, that the odds are against them picking you. But there are ways to increase the likelihood they become a customer of yours. And it involves delivering the right advertising at the right stage of the buyer’s journey. To do it, you have to understand the advertising funnel. Defining the advertising funnel When discussing the buyer’s journey, it helps to have a way to visualize how prospects move through various stages to purchase. For over […]

Traditional outbound advertising is a lot of one-way talking. “Buy this,” “visit here,” “sign up” on billboards and bus ads are common and not particularly moving. Why? Because untargeted mass advertising like this is irrelevant to most people. But, because it can move a very small selection of people to action, it continues. And it has moved online, too. Fortunately, conversational marketing has become a popular way to overcome the irrelevance to provide experiences that consumers find valuable. What is conversational marketing? Conversational marketing is a strategy that puts customer conversations at the center of driving engagement and growing business. It involves gathering feedback through conversational channels of communication like […]

It can be tough for any advertiser to determine whether to use search ads vs display ads in their online campaigns. It’s an imperative decision to make because using the wrong ad format could waste a significant percentage of paid advertising budget. So, what’s the difference? How do you know which is better? How can you use both search and display to maximize your return? In this article, we address all of these questions and discuss everything you need to know about using display ads vs search ads for your business. What are search and display ads? Search ads Paid search advertising is one of the most popular forms of […]

With nearly 5,000 FDIC-insured commercial banks in the United States alone, it’s essential for any bank to know exactly how to present themselves online to win awareness and market share. To help establish its online presence, Chime advertises its services with targeted PPC and display ads, all connected to personalized Chime landing pages that continue the ad narrative. Let’s look at a few examples. How Chime uses targeted ads with post-click experiences Example 1: “No fee debit card” Google search Someone at the top of the marketing funnel, researching their options for a debit card without additional fees might search Google for “no fees debit card” and see this ad […]

Facebook Ads is always looking to develop new ways for brands to improve their metrics and grow their success, whatever that may look like. In fact, the average Facebook Ad conversion rate across all industries (9.21%) is more than double Google’s average search conversion rate (4.40%): Yet, as with any platform, there’s always room for improvement — especially in those industries with below average rates, like apparel (4.11%), retail (3.26%), technology (2.31%), and travel & hospitality (2.82%). That’s why it makes perfect sense for businesses to take advantage of Facebook’s unique ad formats, targeting options, and ad objectives. Specifically, the conversion optimization objective. What are Facebook conversion ads? Any Facebook […]