Facebook AR Ads: How to Create Them, Plus the Most Important Metrics to Track (Examples)

Facebook AR Ads: How to Create Them, Plus the Most Important Metrics to Track (Examples)

More and more people are interacting with Augmented Reality (AR) on a daily basis. Boston Consulting Group (BCG) estimates that 80 million people in the US engage with augmented reality on a monthly basis and this number is expected to grow to more than 120 million this year. AR not only keeps users busy on their mobile devices, but advertisers can also use the tech to create ads their users can engage with, in real-time. Think immersive filters for pictures, games, and movies. Facebook AR ads help advertisers do that. What are Facebook AR ads? Facebook AR ads appear in Facebook Mobile News Feed and allow users to experiment with […]

Daily Harvest Shows How to Increase Signups with Unique Post-Click Experiences (4 Examples)

Daily Harvest Shows How to Increase Signups with Unique Post-Click Experiences (4 Examples)

Countless healthy food subscriptions exist in which a customer can provide their information, make a payment, and a box of food shows up on their doorstep a few days later. It’s easy and convenient, which is why it has become in-demand. With a saturated market, how each brand presents its product online is integral to its success. Daily Harvest understands this and distinguishes itself by advertising unique offers and dedicated post-click experiences for its customers. Here are four examples. 4 Ways Daily Harvest uses segmented ads and post-click experiences Example 1: Search ad to promote smoothies Someone interested in learning more about or ordering nutrition shakes might search Google and […]

Reviewing the Types of Advertising Funnel Models & What Ad Channels Perform Best

Reviewing the Types of Advertising Funnel Models & What Ad Channels Perform Best

Most of the people in the market for your product won’t buy it. And that’s not because your product isn’t worth purchasing, but because there are so many competitors, products, and other categories of a solution, that the odds are against them picking you. But there are ways to increase the likelihood they become a customer of yours. And it involves delivering the right advertising at the right stage of the buyer’s journey. To do it, you have to understand the advertising funnel. Defining the advertising funnel When discussing the buyer’s journey, it helps to have a way to visualize how prospects move through various stages to purchase. For over […]

Conversational Marketing: Your Complete Guide to Doing It Right

Conversational Marketing: Your Complete Guide to Doing It Right

Traditional outbound advertising is a lot of one-way talking. “Buy this,” “visit here,” “sign up” on billboards and bus ads are common and not particularly moving. Why? Because untargeted mass advertising like this is irrelevant to most people. But, because it can move a very small selection of people to action, it continues. And it has moved online, too. Fortunately, conversational marketing has become a popular way to overcome the irrelevance to provide experiences that consumers find valuable. What is conversational marketing? Conversational marketing is a strategy that puts customer conversations at the center of driving engagement and growing business. It involves gathering feedback through conversational channels of communication like […]

Search Ads vs Display Ads: Breaking Down the Differences & When to Use Each Type

Search Ads vs Display Ads: Breaking Down the Differences & When to Use Each Type

It can be tough for any advertiser to determine whether to use search ads vs display ads in their online campaigns. It’s an imperative decision to make because using the wrong ad format could waste a significant percentage of paid advertising budget. So, what’s the difference? How do you know which is better? How can you use both search and display to maximize your return? In this article, we address all of these questions and discuss everything you need to know about using display ads vs search ads for your business. What are search and display ads? Search ads Paid search advertising is one of the most popular forms of […]

See How Chime is Disrupting Financial Services with Unique Post-Click Experiences (5 Examples)

See How Chime is Disrupting Financial Services with Unique Post-Click Experiences (5 Examples)

With nearly 5,000 FDIC-insured commercial banks in the United States alone, it’s essential for any bank to know exactly how to present themselves online to win awareness and market share. To help establish its online presence, Chime advertises its services with targeted PPC and display ads, all connected to personalized Chime landing pages that continue the ad narrative. Let’s look at a few examples. How Chime uses targeted ads with post-click experiences Example 1: “No fee debit card” Google search Someone at the top of the marketing funnel, researching their options for a debit card without additional fees might search Google for “no fees debit card” and see this ad […]

The Expert’s Guide to Facebook Conversion Ads You Should Review Before Publishing Your Campaign

The Expert’s Guide to Facebook Conversion Ads You Should Review Before Publishing Your Campaign

Facebook Ads is always looking to develop new ways for brands to improve their metrics and grow their success, whatever that may look like. In fact, the average Facebook Ad conversion rate across all industries (9.21%) is more than double Google’s average search conversion rate (4.40%): Yet, as with any platform, there’s always room for improvement — especially in those industries with below average rates, like apparel (4.11%), retail (3.26%), technology (2.31%), and travel & hospitality (2.82%). That’s why it makes perfect sense for businesses to take advantage of Facebook’s unique ad formats, targeting options, and ad objectives. Specifically, the conversion optimization objective. What are Facebook conversion ads? Any Facebook […]

Meet Reddit’s New Trending Takeover: Get Maximum Visibility for Your Brand & Message

Meet Reddit’s New Trending Takeover: Get Maximum Visibility for Your Brand & Message

With 430 million monthly active users, Reddit is the place to discover new trends and movements. The social sharing website operates like a popularity contest, i.e., upvoted content rises to the top, and downvoted content becomes less noticeable. As of March 2020, brands and advertisers can use the platform to make sure their ads are winning the popularity contest using Reddit’s trending new ad product: Trending Takeover. What is Reddit Trending Takeover? The Trending Takeover ad product gives advertisers more access to millions of Reddit users who are in an information-gathering mindset. It is active for 24 hours and is placed alongside popular and relevant trends and conversations of the […]

The Complete Guide to Content Advertising: What It Is, the Pros, Cons & How It’s Unique from Other Strategies (4 Examples)

The Complete Guide to Content Advertising: What It Is, the Pros, Cons & How It’s Unique from Other Strategies (4 Examples)

Organically, there’s a lot you can do to reach and convert your audience with content. SEO, blogging, SMM, link building, the list goes on and on. Sometimes, though, these activities don’t provide enough reach. When you create a particularly valuable piece of content, like a state of the industry report, for example, you may want a boost in visibility. For this, there’s a way to supplement your organic efforts. It’s known as “content advertising.” What is content advertising? Content advertising refers to the practice of paying to promote a piece of content, like a blog post, an ebook, a video, a report, etc. While content marketing focuses on unpaid channels […]

New Instapage Features for April: AdMap™ Bulk Connections, Greater Syncing Visibility & Font Weight Customization

New Instapage Features for April: AdMap™ Bulk Connections, Greater Syncing Visibility & Font Weight Customization

The Instapage team is working remotely around the world, but that hasn’t stopped us from collaborating to enhance the product for our global customer base. Today’s updates enable AdMap users to sync experiences with Google Ads quicker with increased visibility of all experiences. Plus, the ability to customize your text elements, even more, when designing post-click experiences. What’s new with AdMap™? In September 2019, Instapage launched AdMap™, a unique process of automatically two-way syncing Google Ads to post-click experiences. It’s more of a contextually view your Google Ads structure within the Instapage platform. It was always meant to be an MVP version with areas to improve, which brings us to […]