Tag Archives: InstaPage

The Instapage team is working remotely around the world, but that hasn’t stopped us from collaborating to enhance the product for our global customer base. Today’s updates enable AdMap users to sync experiences with Google Ads quicker with increased visibility of all experiences. Plus, the ability to customize your text elements, even more, when designing post-click experiences. What’s new with AdMap™? In September 2019, Instapage launched AdMap™, a unique process of automatically two-way syncing Google Ads to post-click experiences. It’s more of a contextually view your Google Ads structure within the Instapage platform. It was always meant to be an MVP version with areas to improve, which brings us to […]

As COVID-19 continues to dominate the news cycle, you’ve likely noticed that many companies around the world are giving back to those in need. Contributions ranging from financial donations, medical supplies, reallocating resources to help fight the virus, and more. You can see an extensive list of companies and their contributions during the pandemic here, some of which include: Let’s see how Instapage customers are giving back during this unprecedented time. Beekeeper: Crisis-Ready Kit While many companies swiftly implemented work from home policies, the solution for organizations with frontline workers wasn’t as straightforward. Being a SaaS platform for frontline employees, the core industries that Beekeeper serves such as manufacturing, retail, […]

Would you like to learn a secret? World-class product marketers, copywriters, and Facebook advertisers are not creative geniuses. The idea that they sit at their desk and craft money-making copy is passé and outdated. Even the most famous marketers will confess they’re not that enlightened. A marketer’s role is to serve their customers by understanding how the product or service solves someone’s problems. So when you write a Facebook ad or any other marketing material, you serve the customer by stating: What the customer wants. What the customer wants to avoid. What outcome the customer wants to receive. As Neil Eneix of Fannit puts it, Customers expect their experience to […]

For consumers, comparative advertising is more than a branded battle taking place in public. Though entertaining, it can actually empower them to make better buying decisions. For advertisers, the stakes are higher. The right comparative advertising campaign can level the playing field for smaller brands and declare superiority for others. But the tactic involves finesse. A wrong move can set a brand up to lose customers, reputation, and even a legal battle. If you’re considering a comparative ad campaign, here are some things you should know. What is comparative advertising? Comparative advertising, sometimes called “comparison advertising,” is an advertising strategy in which a brand compares itself to a competitor to […]

In a recent blog post, Safari announced it is blocking all third-party cookies by default. That means users won’t have to specify they don’t want to be tracked by advertisers. Safari will conceal their identity regardless. It also means that advertisers will have to find other ways to measure user behavior and deliver personalized ads. For that, Apple has proposed a few solutions, but it’s clear from the announcement: The move to block third-party cookies is for users. What are tracking cookies? Cookies are files that store information about a website visitor in the browser they’re using. When collected and distributed across sites and tools, cookies can enable all kinds […]

Online image ads are like small, targeted billboards. They capture the attention of passive users the way billboards grab the attention of people driving or walking by. In both scenarios, the ads are shown to people not actively searching for what you’re selling. Since online display ads are intended to reach passive users who might be researching something else, it’s imperative you use visual advertising techniques to make them stand out. On top of that, you have to work extra hard to ensure people click your ads when they do see them. To make sure this happens, here are ten image ad best practices for creating high-performing display ads. 10 […]

For years, businesses have successfully increased social media engagement using Promoted Tweets with compelling images and videos, along with relevant hashtags that drive Retweets, likes, and follows. With Twitter Conversational ads, it’s even easier to engage Twitter users, encourage more discussions, and empower consumers to spread a brand’s message. What are Twitter Conversational ads? Conversational ads take standard Promoted Tweets a step further by adding call-to-action buttons with customizable hashtags, prompting users to spread a brand’s message to their followers to further expand its reach: How do Conversational ads on Twitter work? When a user taps a CTA button, the new Tweet composer opens with a pre-populated message, along with […]

LendingTree is an online loan marketplace with one of the largest networks of lenders in the country. Since the brand provides multiple services to customers, they segment their audiences for every offer and target ads with relevant post-click experiences. Let’s explore how. How LendingTree uses post-click experiences Example 1: Facebook refinance loan ad LendingTree uses this Facebook ad to promote their refinance loans. The ad describes that customers can get refinance rates at 2.79% APR and urges them to get their quotes quickly before the rates increase: The ad directs prospects to this post-click experience (step 1 and step 2): What is the offer? Once clicking single family home, the […]

You’ve narrowed your keywords, written compelling ad text, and created what you think is a great landing page. But when you check your Google Ads Quality Score, you find it’s below average. Don’t panic. Though a low Quality Score can translate to wasted ad budget and poor campaign performance, there’s lots you can do to improve it. Before you start, though, it’s important to know how Google is grading you and why it’s so important. What is Google Ads Quality Score? Quality Score is a form of measurement used by Google Ads to inform advertisers of the likelihood their campaign will perform well. From 1-10, Google grades campaigns in three […]

One of the biggest challenges in digital advertising is learning the nuances of the industry, including the large set of terminology. A common issue, even among experienced advertisers, is using the terms “keyword” and “search term” (or “search query”) interchangeably. Both are critical components of PPC advertising, and are closely related, yet have different meanings. Keywords vs. search terms A keyword is the exact word or phrase a marketer is targeting in a paid or organic search campaign. For instance, to win an auction for “meal delivery,” you’d need to make that your keyword phrase. Keywords are what marketers and advertisers identify as central to the business they work for, […]