How Instapage Customers are Giving Back to the Community During the Coronavirus Crisis (5 Examples)

How Instapage Customers are Giving Back to the Community During the Coronavirus Crisis (5 Examples)

As COVID-19 continues to dominate the news cycle, you’ve likely noticed that many companies around the world are giving back to those in need. Contributions ranging from financial donations, medical supplies, reallocating resources to help fight the virus, and more. You can see an extensive list of companies and their contributions during the pandemic here, some of which include: Let’s see how Instapage customers are giving back during this unprecedented time. Beekeeper: Crisis-Ready Kit While many companies swiftly implemented work from home policies, the solution for organizations with frontline workers wasn’t as straightforward. Being a SaaS platform for frontline employees, the core industries that Beekeeper serves such as manufacturing, retail, […]

Voice of the Customer: How to Use VOC Data to Optimize Your Facebook Ads (9 Examples)

Voice of the Customer: How to Use VOC Data to Optimize Your Facebook Ads (9 Examples)

Would you like to learn a secret? World-class product marketers, copywriters, and Facebook advertisers are not creative geniuses. The idea that they sit at their desk and craft money-making copy is passé and outdated. Even the most famous marketers will confess they’re not that enlightened. A marketer’s role is to serve their customers by understanding how the product or service solves someone’s problems. So when you write a Facebook ad or any other marketing material, you serve the customer by stating: What the customer wants. What the customer wants to avoid. What outcome the customer wants to receive. As Neil Eneix of Fannit puts it, Customers expect their experience to […]

Comparative Advertising: The Legality, When to Use It & Best Practices for Optimal Campaign Results (Examples)

Comparative Advertising: The Legality, When to Use It & Best Practices for Optimal Campaign Results (Examples)

For consumers, comparative advertising is more than a branded battle taking place in public. Though entertaining, it can actually empower them to make better buying decisions. For advertisers, the stakes are higher. The right comparative advertising campaign can level the playing field for smaller brands and declare superiority for others. But the tactic involves finesse. A wrong move can set a brand up to lose customers, reputation, and even a legal battle. If you’re considering a comparative ad campaign, here are some things you should know. What is comparative advertising? Comparative advertising, sometimes called “comparison advertising,” is an advertising strategy in which a brand compares itself to a competitor to […]

Apple’s Safari: The Latest Browser Blocking Third-Party Cookies & What It Means for Advertisers

Apple’s Safari: The Latest Browser Blocking Third-Party Cookies & What It Means for Advertisers

In a recent blog post, Safari announced it is blocking all third-party cookies by default. That means users won’t have to specify they don’t want to be tracked by advertisers. Safari will conceal their identity regardless. It also means that advertisers will have to find other ways to measure user behavior and deliver personalized ads. For that, Apple has proposed a few solutions, but it’s clear from the announcement: The move to block third-party cookies is for users. What are tracking cookies? Cookies are files that store information about a website visitor in the browser they’re using. When collected and distributed across sites and tools, cookies can enable all kinds […]

10 Image Ad Best Practices You Must Implement Into Your Campaigns for Best Results

10 Image Ad Best Practices You Must Implement Into Your Campaigns for Best Results

Online image ads are like small, targeted billboards. They capture the attention of passive users the way billboards grab the attention of people driving or walking by. In both scenarios, the ads are shown to people not actively searching for what you’re selling. Since online display ads are intended to reach passive users who might be researching something else, it’s imperative you use visual advertising techniques to make them stand out. On top of that, you have to work extra hard to ensure people click your ads when they do see them. To make sure this happens, here are ten image ad best practices for creating high-performing display ads. 10 […]

Twitter Conversational Ads 101: The Complete Guide to Getting More Engagement & Audience Reach with These Campaigns

Twitter Conversational Ads 101: The Complete Guide to Getting More Engagement & Audience Reach with These Campaigns

For years, businesses have successfully increased social media engagement using Promoted Tweets with compelling images and videos, along with relevant hashtags that drive Retweets, likes, and follows. With Twitter Conversational ads, it’s even easier to engage Twitter users, encourage more discussions, and empower consumers to spread a brand’s message. What are Twitter Conversational ads? Conversational ads take standard Promoted Tweets a step further by adding call-to-action buttons with customizable hashtags, prompting users to spread a brand’s message to their followers to further expand its reach: How do Conversational ads on Twitter work? When a user taps a CTA button, the new Tweet composer opens with a pre-populated message, along with […]

See How LendingTree is Disrupting the Online Lending Marketplace with Post-Click Experiences (3 Examples)

See How LendingTree is Disrupting the Online Lending Marketplace with Post-Click Experiences (3 Examples)

LendingTree is an online loan marketplace with one of the largest networks of lenders in the country. Since the brand provides multiple services to customers, they segment their audiences for every offer and target ads with relevant post-click experiences. Let’s explore how. How LendingTree uses post-click experiences Example 1: Facebook refinance loan ad LendingTree uses this Facebook ad to promote their refinance loans. The ad describes that customers can get refinance rates at 2.79% APR and urges them to get their quotes quickly before the rates increase: The ad directs prospects to this post-click experience (step 1 and step 2): What is the offer? Once clicking single family home, the […]

Google Ads Quality Score: What Is It, How Is It Calculated & 5 Ways to Improve the Landing Page Experience

Google Ads Quality Score: What Is It, How Is It Calculated & 5 Ways to Improve the Landing Page Experience

You’ve narrowed your keywords, written compelling ad text, and created what you think is a great landing page. But when you check your Google Ads Quality Score, you find it’s below average. Don’t panic. Though a low Quality Score can translate to wasted ad budget and poor campaign performance, there’s lots you can do to improve it. Before you start, though, it’s important to know how Google is grading you and why it’s so important. What is Google Ads Quality Score? Quality Score is a form of measurement used by Google Ads to inform advertisers of the likelihood their campaign will perform well. From 1-10, Google grades campaigns in three […]

The Main Difference Between Keywords & Search Terms & How to Use Them Both in Your Ad Campaigns

The Main Difference Between Keywords & Search Terms & How to Use Them Both in Your Ad Campaigns

One of the biggest challenges in digital advertising is learning the nuances of the industry, including the large set of terminology. A common issue, even among experienced advertisers, is using the terms “keyword” and “search term” (or “search query”) interchangeably. Both are critical components of PPC advertising, and are closely related, yet have different meanings. Keywords vs. search terms A keyword is the exact word or phrase a marketer is targeting in a paid or organic search campaign. For instance, to win an auction for “meal delivery,” you’d need to make that your keyword phrase. Keywords are what marketers and advertisers identify as central to the business they work for, […]

How Your Team Can Save Money on Advertising Campaigns with Instapage During an Economic Slowdown

How Your Team Can Save Money on Advertising Campaigns with Instapage During an Economic Slowdown

There are times when you need to make your budget work harder. Whether your ad spend is cut due to an internal problem or one impacting the entire industry, it’s hard not to dwell too much on the negative. In 2020, it is a reality that ad budgets are being unexpectedly reduced at most companies and marketers are expected to produce more results with less budget. But having your budget restricted can be a blessing in disguise. It can allow you to reevaluate your spending, tactics, and goals, and ultimately serve as a catalyst for efficiency. Getting more from less requires some creative problem solving, but it’s possible. And it […]