The Global Impact of the Coronavirus on the Digital Advertising Industry + 6 Tips How to Improve Your Campaigns (Data)

The Global Impact of the Coronavirus on the Digital Advertising Industry + 6 Tips How to Improve Your Campaigns (Data)

The COVID-19 pandemic has influenced our daily lives in more ways than expected. Social distancing is a common term around the world, retail operations have closed their doors, remote work has increased exponentially, digital and search ad budgets are taking a hit, and uncertainty abound. Although daily routines and work-life are disrupted now, things will improve, and as part of the digital advertising community, we just need to adapt to the changing conditions. For the digital advertiser, what does it all mean? Note: much of the data in today’s post originated from our friends at WordStream. What trends are happening? As brands try to keep up with the effect of […]

See How Beachbody Uses Facebook & Google Ads with Post-Click Experiences to Increase Enrollment (5 Examples)

See How Beachbody Uses Facebook & Google Ads with Post-Click Experiences to Increase Enrollment (5 Examples)

The health and wellness industry continues to rise, according to the Global Wellness Institute, with the industry now worth $4.2 trillion. Which means businesses are competing to engage prospects and convert them for their offers. Seeing every ad as a conversion opportunity and connecting it to a dedicated post-click experience is the most proven way to convert prospects and lower your ad spend. This involves conveying the same narrative in pre- and post-click experiences. Beachbody does this particularly well, as the company connects ads to relevant post-click experiences to persuade customers to sign up for their workout programs. Let’s review how the fitness company leverages Facebook and Google ads. Free […]

3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types Available (Data)

3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types Available (Data)

What are you planning to spend on video ads this year? According to PubMatic’s Global Digital Ad Trends report, nearly three-quarters of advertisers plan to increase their digital video ad budgets between 2019 and 2020 and only 1% of advertisers plan to decrease spending: Traditionally, brands advertised on broadcast and cable TV, but have transitioned more and more to digital ads. So, not only are brands increasing their video ad budgets, but leveraging modern channels instead of traditional methods of delivery. Digital video ads present advertisers prime opportunities for data collection, brand exposure, enhanced targeting, and personalization – capabilities that traditional TV ads can’t compete with. Digital video ads are […]

Everything You Need to Know About LinkedIn Conversation Ads

Everything You Need to Know About LinkedIn Conversation Ads

Meeting prospects where they spend their time is just as important as how you engage them. So in response to more than 2.5 billion people globally using messaging apps at least three hours per day — and a major shift to more one-on-one conversations — LinkedIn has introduced a new ad format: Conversation Ads. What are LinkedIn Conversation Ads? Conversation Ads are an extension of LinkedIn Message Ads (formerly Sponsored InMail), enabling advertisers to interact with prospects in more personal and engaging ways. What makes these ads unique is that they feature a “choose your own path” experience, allowing businesses to create full-funnel campaigns with multiple customized CTAs: Why you […]

How to Make Your Post-Click Experiences Accessible to Everyone by Following ADA & WCAG Compliance Standards

How to Make Your Post-Click Experiences Accessible to Everyone by Following ADA & WCAG Compliance Standards

When creating post-click landing pages, how many advertisers think about web accessibility? If this is the first time you’re thinking about accessibility, chances are you’ve already been losing conversions. The fact is that one-in-five online users require accommodations to use a web page. These statistics from the CDC and the Epilepsy Foundation emphasize the need for post-click landing pages to be accessible to everyone: Making sure your post-click pages are ADA and WCAG compliant is the way to ensure accessibility to everyone. In today’s post, we explore what ADA and WCAG compliance entail and why it’s important for advertisers to implement these accessibility standards on their pages. What does online […]

Increasing Mobile Ad Spend Highlights the Need for Personalized Post-Click Experiences

Increasing Mobile Ad Spend Highlights the Need for Personalized Post-Click Experiences

The year was 2015, mobile traffic surpassed desktop for the first time, and since then, mobile internet usage has skyrocketed (and projected to continue): According to Forbes, 74% of people use their mobile phones to help them while shopping and 70% of mobile searches lead to online action within one hour. Moreover, PubMatic’s Global Digital Ad Trends report predicts that mobile advertising spending will reach a whopping $400 billion by 2023, representing 80% of global digital ad spend: Every year more advertisers invest their advertising budgets in mobile ads. The fact that most advertising targeting technology allows advertisers to serve highly personalized ads to audiences based on various criteria like […]

Introducing Layouts 4.0: Increasing Conversions by Focusing on Industry and Their Use Cases

Introducing Layouts 4.0: Increasing Conversions by Focusing on Industry and Their Use Cases

Research any software that includes a landing page builder and you will often find that templates come packaged along with it. And even though Instapage templates have been a foundational component since the beginning, it was never our goal to simply offer customers a quick and easy way to design and publish pages. Publishing pages is not the ultimate goal. Post-click landing page design is about providing visitors with a personalized experience. We keep innovating to make the platform more robust, and with today’s announcement, it is another step in enabling marketers to created personalized post-click experiences. What are the new conversion-optimized layouts? Instapage is launching 70 new conversion-optimized layouts […]

New Instapage Features for March: Landing Page Search + Experimentation Filtering

New Instapage Features for March: Landing Page Search + Experimentation Filtering

In December, we launched our dedicated Experimentation workflow that enabled advertisers and PPC marketers to create, manage, and measure testing initiatives within a centralized dashboard. The new workflow provided a unified and systematic process for users to perform advanced testing and data analytic functions. That update was never meant to be a final version, which brings us to today, and the next iteration of Instapage Experimentation. Bonus update: finding landing pages in your dashboard is now easier with Landing Page Search. Experimentation updates and Landing Page Search are available for all Instapage customers. Experimentation filtering As you create more personalized experiences, you’re likely creating more experiments, too — and you […]

Defining Behavioral Advertising: What Is It & What Are the Pros & Cons?

Defining Behavioral Advertising: What Is It & What Are the Pros & Cons?

For years, publishers and advertisers have taken advantage of user data to segment their audiences by demographics, geography, etc. — and therefore increase the relevance of online ads displayed to those audiences. More recent technologies have further advanced the way brands serve segmented, personalized offers to their audiences — with online behavioral advertising. However, although advertisers and service providers can increase their ad revenue from the practice, it also raises concerns about consumer privacy. In this post, we’ll take a closer look at what behavioral-targeted advertising is, how it works, and the pros and cons of this online advertising technique. What is behavioral advertising? Behavioral advertising (aka online behavioral advertising […]

Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary for Relevant Ads

Contextual Advertising 101: How it Works, Benefits & Why It’s Necessary for Relevant Ads

Today, it’s hard to imagine any kind of digital advertising that isn’t based on browsing behavior: clicking a link, viewing a video, visiting a product landing page… But behavioral advertising isn’t the only way to serve relevant ads to internet users. And according to some, it may not even be the most effective. In some cases, there’s a better way, and it’s called “contextual advertising.” What is contextual advertising? Contextual advertising refers to the practice of placing ads on web pages based on the content of those pages. For example, this could be ads for running shoes on a news article about running, or it could be ads for laptops […]