The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online Campaigns

The 8 Most Common Ad Fraud Methods & How to Avoid Them in Your Online Campaigns

Up to $100 billion. That’s how much ad fraud stands to cost the industry in 2023: And though it’s prevalent enough that nearly 70% executives call it the biggest hindrance to budget growth, how brands are being stolen from remains a mystery to many. And if you don’t know how you’re being deceived, you stand powerless to prevent it. Today, we cover some of the most common types of ad fraud and how to avoid them. 8 Common types of ad fraud and how to avoid them As creative as advertisers can be in campaign design and execution, so can fraudsters in their schemes to defraud brands. From domain spoofing […]

Winc Shows How They Segment Paid Ads with Unique Post-Click Experiences (4 Examples)

Winc Shows How They Segment Paid Ads with Unique Post-Click Experiences (4 Examples)

Winc is a wine club that doesn’t just deliver wine to your doorstep. It also helps you “discover the wine of your dreams.” But the company is not alone in its mission. A quick search for “wine club” reveals many competitors. To set itself apart, Winc uses digital ads with post-click experiences for different customer segments. Today, we explore how. How Winc uses post-click experiences Below you’ll find ads from different networks that Winc uses to draw visitors to post-click landing pages. See what they did well and how you might bring new perspectives to your campaigns. Facebook news feed ad for wine drinkers Above is an ad Facebook users […]

Instagram Explore Ads: How They Work, Ad Specs & How to Convert More Ad Clicks

Instagram Explore Ads: How They Work, Ad Specs & How to Convert More Ad Clicks

Instagram has added a number of ad formats and options since it’s launch, making the social network an increasingly valuable space for advertisers: Most recently, Instagram Explore ads were added to the mix, making the platform even more of a necessity for advertisers to get in front of their target audience. What are Instagram Explore ads and why do you need them? These ads are found under Instagram’s Explore tab, where more than 50% of users go to discover photos and videos related to their specific interests from accounts they may not already follow: Since users scrolling the Explore section are already in a discovery mindset — and most receptive […]

Limited No More: 10 Updates to the AMP Format Digital Marketers Have to See

Limited No More: 10 Updates to the AMP Format Digital Marketers Have to See

When AMP launched years ago, it was intending to speed the mobile web by restricting the use of certain page elements. Today, though, between workarounds and new developments, it can support dynamic content and even entire websites. Still, the misconception remains that it’s only effective for static content. And this isn’t the only misconception. Today, we set the record straight about key components of the AMP format and how they’ve evolved. How the AMP format has changed 1. AMP contributors are growing in number and variety AMP started as a small, Google-backed project with only two contributors. By 2018, 700 people had contributed to the project. A year later, that […]

Talking Higher Conversions and Increased Ad-to-Page Personalization with the Postclick Senior Copywriting Team

Talking Higher Conversions and Increased Ad-to-Page Personalization with the Postclick Senior Copywriting Team

In our initial Postclick interview with CEO & Founder, Tyson Quick, he highlighted the increase in global advertising spend: But it’s not a matter of increasing spend to “get more clicks.” The mentality should be to increase conversions and get a higher conversion rate. Too many companies settle for subpar results; part of the problem is that pre-click continues to dominate the attention. Post-click is where the conversion happens. In completing our interview series, today, we talk with post-click conversion writing experts Dan Nunes, Suzan Revah, and Erik Smolin in how they continue the ad narrative using persuasive messaging. What are your roles with Postclick? ES: As Senior Copywriters at […]

New to Advertisers: Gmail Shopping Ads Allow You to Reach Consumers in Multiple Ways

New to Advertisers: Gmail Shopping Ads Allow You to Reach Consumers in Multiple Ways

Digital advertisers running shopping campaigns now have another potential touchpoint in reaching customers: the email inbox. But not just the email inbox. The official Google announcement states that as of March 4th, both Product Shopping ads and Showcase Shopping ads will be eligible to appear in Gmail, YouTube, and the Discover feed. Let’s break it down and why advertisers like you should take notice. What are Gmail Shopping ads? Gmail Shopping ads will help advertisers expand their customer reach. The ads will allow you to promote your brand and products with vivid, high-quality images or video directly in your prospects’ inbox. Google extended Showcase Shopping ads to Discover and YouTube […]

Introducing Instapage 3.0: New User Interface is Smoother, Bigger, Smarter & Faster

Introducing Instapage 3.0: New User Interface is Smoother, Bigger, Smarter & Faster

The Instapage team has done an outstanding job building our UI over many years. However, we noticed that it no longer serves our users’ needs and it was time for a change. Przemek Cholewa, Instapage Design System Lead, outlines the team’s thinking during this process of updating the user interface: We knew that a change of perception needed to happen to embrace productivity and performance while keeping everything easy to use. Our team understood how the UI can either distract or help the user to achieve their goal. The form should follow function, not the other way around. We wanted the Instapage Design System to be less eye-candy and more […]

See How President Donald Trump Segments His Ads with Post-Click Experiences in an Attempt to Get Re-Elected (3 Examples)

See How President Donald Trump Segments His Ads with Post-Click Experiences in an Attempt to Get Re-Elected (3 Examples)

Earlier this week, we looked at how Democratic candidates Mike Bloomberg, Pete Buttigieg, Elizabeth Warren, and Bernie Sanders all use advanced advertising techniques to meet user expectations and establish credibility with voters: By using ads segmented to specific audiences, and connecting them to personalized post-click experiences to tell the same narrative. Now let’s see how President Donald Trump does the same to increase campaign donations, support, and get reelected. How President Donald Trump uses post-click experiences Example 1: Google search ad Someone looking to make a donation to the Trump campaign might search “donate to Trump” and see this paid search ad: The user will know the ad is relevant […]

See How the Bernie Sanders Campaign Uses Post-Click Experiences to Inspire Voters to Take Action (3 Examples)

See How the Bernie Sanders Campaign Uses Post-Click Experiences to Inspire Voters to Take Action (3 Examples)

With every Presidential candidate vying to make an impression and win votes, it’s no surprise that political advertisements abound across the web. The most successful ads, though, are ones segmented to specific audiences and connected to personalized post-click experiences that continue the same ad narrative. This ensures user expectations are met, and helps candidates establish credibility with voters. Let’s see how the Bernie Sanders campaign executes its strategy. How Bernie Sanders uses segmented ads & post-click experiences Example 1: Google paid search to generate donations Since Sanders pays to advertise on his own brand name to show up at the top of SERPs, searching for “Bernie Sanders” shows this paid […]

How Elizabeth Warren Uses Facebook Ads & Google Search Ads with Post-Click Experiences to Try & Win the 2020 Election (3 Examples)

How Elizabeth Warren Uses Facebook Ads & Google Search Ads with Post-Click Experiences to Try & Win the 2020 Election (3 Examples)

The race for the White House is in full swing as candidates from both sides are doing their best to make great impressions with voters, gain trust, increase donations, and earn votes. For each candidate’s digital advertising teams, this means they are segmenting ads with dedicated post-click experiences. When the ad and post-click page tell the same narrative, candidates have a better chance of convincing prospects to convert on an offer. We’ve examined how Michael Bloomberg and Pete Buttigieg segment their post-click experiences, now let’s do the same with Elizabeth Warren. Example 1: Facebook donation ad To collect campaign donations, Elizabeth Warren uses the following Facebook ad: The ad discloses […]