A Detailed Look at How Presidential Candidate Pete Buttigieg Segments Paid Ads with Post-Click Experiences (4 Examples)

A Detailed Look at How Presidential Candidate Pete Buttigieg Segments Paid Ads with Post-Click Experiences (4 Examples)

With Presidential campaigns in full swing, candidates are doing everything they can to make a great impression with voters, gain trust, and earn votes. Not only are they doing this through the TV commercials we see daily, but with online ads, too. For those ads to be successful, they must be segmented to specific audiences and connected to personalized post-click experiences. When the same narrative is delivered from ad to page, user expectations are met and candidates establish credibility with voters. Enter Democratic candidate Pete Buttigieg. How Pete Buttigieg uses segmented ads & post-click experiences Example 1: Branded Google search ad It’s evident the Pete Buttigieg campaign bids on his […]

How Apple Uses Segmented Display Ads with Post-Click Experiences to Disrupt Financial Services & Increase Conversions

How Apple Uses Segmented Display Ads with Post-Click Experiences to Disrupt Financial Services & Increase Conversions

In August 2019, Apple partnered with Goldman Sachs to release the Apple Card — a credit card linked to Apple Pay and built into the Wallet app, but still used as a traditional credit card. To educate online users about the new card, Apple shows a variety of segmented PPC and display ads. Not only that, but the company connects its ads to a personalized post-click Apple landing page that continues the same story narrative from the ad. Here are a few examples to demonstrate how Apple’s advertising strategy focuses on post-click automation. How Apple uses segmented ads and post-click experiences Example 1: “No fees” display ad This banner ad […]

Q&A with Digital Marketing Strategist, Upasana Cheruku: Working with Clients to Increase Conversions

Q&A with Digital Marketing Strategist, Upasana Cheruku: Working with Clients to Increase Conversions

In recent articles, we’ve detailed why brands need a Full-Service solution to maximize advertising conversions, what to expect with Postclick, how the team increases conversions, and the necessary resources to get started. Today, we talk with Upasana Cheruku who works with clients in identifying conversion opportunities. What is your role with Postclick and the Full-Service offering? UC: As a Digital Marketing Strategist, I analyze client accounts to evaluate how their paid media channel budgets and structure are broken out and provide pre- and post-click recommendations. My focus is being the expert on the client’s paid media efforts and identifying opportunities for improvement on both the pre-click and post-click stages to […]

7 Ways You Can Use AMP for Ecommerce to Generate More Sales (Examples)

7 Ways You Can Use AMP for Ecommerce to Generate More Sales (Examples)

Slow web pages make for low conversion rates. Research has shown that even a 100ms slowdown in load time can affect conversions on a web page. Ultimately, users don’t want to wait. It’s that truth that set Google out to speed the mobile web with Accelerated Mobile Pages years ago. And though the AMP framework has grown capable of accommodating a variety of web pages across a variety of verticals, some still believe AMP can’t speed much beyond a static web page. Today, though, AMP is capable of serving dynamic content, checkout pages, entire websites, and even progressive web with its lightweight framework. As a result, brands are increasingly turning […]

Learn How Southern New Hampshire University Uses Google Search & LinkedIn with Post-Click Experiences to Increase Enrollment (3 Examples)

Learn How Southern New Hampshire University Uses Google Search & LinkedIn with Post-Click Experiences to Increase Enrollment (3 Examples)

Far too many advertisers don’t prioritize the post-click experience. They don’t realize this stage of the customer journey is just as crucial as the pre-click stage because when ads and post-click experiences fail to tell the same story narrative, conversion rates suffer. This is evident from an average conversion rate of just over 4%). To generate maximum conversions, you must maintain relevance from ad to post-click experience. This is especially true in the higher education industry, where prospective students are extra cautious about where to invest a large chunk of their money for many years. We previously examined how other universities use dedicated post-click experiences to acquire new students: Now […]

Q&A with Director of Design Services, Cosmin Serban: How the Postclick Design Team Works with Customers to Increase Conversions

Q&A with Director of Design Services, Cosmin Serban: How the Postclick Design Team Works with Customers to Increase Conversions

So far in this Postclick interview series, we’ve talked about why a Full-Service offering is necessary for brands to maximize advertising conversions, what brands can expect from the Postclick team, how we get results, and what resources are required to get started. Today, we continue the Postclick interview series talking everything design with Cosmin Serban. What is your role with Postclick? CS: I’m the Director of Design Services and my team is in charge of developing relevant post-click experiences for Postclick customers. What is your design background? CS: I’ve been a professional designer for 11 years, starting as a freelance designer working with digital agencies to develop the brands for […]

What are Private Marketplaces (PMP) & Why Should Advertisers Care?

What are Private Marketplaces (PMP) & Why Should Advertisers Care?

At a quick glance, it’s hard to pinpoint the downside to programmatic advertising on the open marketplace. In exchange for your budget, you get unparalleled access to countless internet users in the spaces they frequent, in contexts that boost the odds of conversion. So why, then, are advertisers shifting their dollars from the open exchange to private marketplaces? What is a private marketplace? A private marketplace (PMP) refers to a digital marketplace where advertising is bought and sold programmatically between exclusive parties. As opposed to the open marketplace, where all advertisers have access to inventory across the web, private marketplaces are invite-only environments where publishers offer premium ad space to […]

Q&A with Postclick Director of Implementation, Roxi Laza: What Resources & Technical Requirements are Necessary?

Q&A with Postclick Director of Implementation, Roxi Laza: What Resources & Technical Requirements are Necessary?

Since CEO Tyson Quick announced Postclick, we’ve been featuring a behind the scenes look at the new Full-Service offering. So far we’ve explained why a Full-Service solution is necessary for brands, what customers can expect, and how brands maximize advertising conversions. Today talk with Roxi Laza, who details the implementation process for Full-Service clients. What is your role with Postclick? RL: As Director of Implementation, my primary responsibilities are to research, evaluate, and implement potential custom features, integrations with 3rd party systems, CRMs, our client’s in-house systems, as well as connecting with analytics and tracking services. How is the Full-Service process different than the Instapage Enterprise implementation process? RL: With […]

See How Equinox Uses Paid Search Ads & LinkedIn Retargeting with Unique Post-Click Experiences to Generate Signups (3 Examples)

See How Equinox Uses Paid Search Ads & LinkedIn Retargeting with Unique Post-Click Experiences to Generate Signups (3 Examples)

As the health and fitness industry becomes more saturated, companies within it must amplify their marketing and advertising efforts to stand apart from the majority. Most importantly, they need to recognize that every ad represents a conversion opportunity — but a disconnected ad and post-click experience could cost them that conversion. Equinox is one company that understands: when there’s no message relevance between the pre- and post-click experiences, prospects get confused and frustrated, and don’t convert. Let’s take a look at three examples showing how the brand connects their segmented ads to relevant, unique post-click experiences to drive conversions. How Equinox uses segmented ads with unique post-click experiences Example 1: […]

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for Marketers?

YouTube Finally Released Its Advertising Revenue, But What Does it Mean for Marketers?

Since it acquired YouTube 14 years ago, Google has kept quiet about how much the video platform brings in. Last week, though, that silence was broken. The stunning 2019 revenue total was released in Google’s 4th quarter earnings report, and it dwarfed major TV networks like CBS, NBC, Fox, and ABC. So, why is Google breaking its silence? And what does it mean for marketers? How high is YouTube advertising revenue? YouTube ad revenue isn’t just high. Compared to major TV networks, it’s nearly off the chart: Ads on YouTube generated $15 billion in 2019. CBS, the closest major TV network, didn’t touch half of that. Fox and ABC don’t […]