65 Reasons Your Facebook Ads May Not Get Approved & How to Request a Review

65 Reasons Your Facebook Ads May Not Get Approved & How to Request a Review

  Quick Links 65 Reasons Facebook Ads get disapproved Prohibited Content (1-30) Restricted Content (31-44) Video Ads (45-46) Targeting (47-48) Positioning (49-52) Lead Ads (53-65) How to request a review Conclusion Meticulously, you’ve created a Facebook ad for your next campaign: picked the perfect image, made a great offer, wrote and wrote until your headline was perfect. But after you submitted it to Facebook for review, you logged into Ads Manager and saw this: A pause in your campaign can detract from revenue goals. And until you resolve the issue with your ad, your campaign will continue to generate no traffic. So, when your Facebook ad is disapproved, what have […]

Here’s How Google Uses Paid Search Ads with Dedicated Post-Click Experiences to Sell Software (4 Examples)

Here’s How Google Uses Paid Search Ads with Dedicated Post-Click Experiences to Sell Software (4 Examples)

  Quick Links Google Optimize Google Ads YouTube Ads Google AdSense Conclusion Above all others, Google’s objective is to improve the user experience. Better search results, faster loading speeds, more effective ads — they’re just a few of the priorities of Google products. Today we examine another area Google is increasingly prioritizing across products: The post-click experience. Through these six examples, Google shows how they connect ads in the pre-click stage to landing pages in the post-click stage. Discover the elements that make seamless campaign below (and learn what to avoid, too). Google Optimize post-click experience Searching for Google Optimize returned this ad from Google, which does a great job […]

How Direct-to-Consumer Brands Use Post-Click Experiences to Generate New Customers & Sales (10 Examples)

How Direct-to-Consumer Brands Use Post-Click Experiences to Generate New Customers & Sales (10 Examples)

Direct-to-consumer brands cut out the middlemen. Not only do they create their product, but they don’t enlist the help of someone to sell it. They advertise and sell directly to the consumer. But this is a double-edged sword. Do-it-yourself brings advantages like total control of the product and messaging, and you save the resources needed to broker deals with middlemen like retailers. In the long run, it’s likely to bring a more profitable result. At the same time, the work of building an audience from scratch (instead of capitalizing on a retailer’s connections) is incredibly difficult. It’s long, expensive, and requires expert strategy. That’s why DTC brands have to make […]

Quora Ads Lead Gen Forms: What They Are & 6 Ways They Lack Personalization

Quora Ads Lead Gen Forms: What They Are & 6 Ways They Lack Personalization

The last several years have seen social media platforms release ad types that aim to ease conversion friction for consumers, and in turn, lead generation woes for advertisers. These ad types allow prospects to submit their personal information in exchange for an offer without leaving the platform. Since social media platforms often have users’ personal information from signup, users hardly have to do anything other than click “Submit” to claim the offer before returning to their browsing experience. Facebook was the first to introduce the format with Lead Ads years ago. Then LinkedIn and Twitter followed suit. Now, Quora is testing similar ads called “Quora Lead Gen Forms,” which provide […]

4 Common Objections Brands Use Why 1:1 Advertising Personalization Isn’t a Priority & Why That’s a Mistake

4 Common Objections Brands Use Why 1:1 Advertising Personalization Isn’t a Priority & Why That’s a Mistake

Any organization spending on digital ads must include 1:1 ad-to-page personalization as a top priority. It should be prioritized over ‘nice-to-have’ projects since it directly contributes to higher conversion rates and has an immediate impact on a business’s bottom line. The conversion problem gets amplified even more when a brand spends in excess of $500,000 or $1 million annually. As important as advertising personalization is, it doesn’t rank as a top priority for all organizations: This post isn’t meant to convince you to remove certain projects from your to-do list. There’s no denying that activities like lead generation, customer experience management, social media engagement, public relations — and even the […]

15 Common Reasons Your Google Ads Are Not Showing & How to Fix the Issues

15 Common Reasons Your Google Ads Are Not Showing & How to Fix the Issues

Imagine you publish a Google Ads campaign and realize soon after you aren’t getting any impressions or clicks. Chances are, your ad isn’t even showing. Before you go into complete panic mode, know this: Your Google ads not showing isn’t a huge deal. There are several common reasons it may be happening, and troubleshooting the issue isn’t too difficult since the platform walks you through the diagnosis process: Bottom line: There’s probably a perfectly good explanation as to why your PPC ads aren’t showing, and there’s a likely chance that explanation can be found in the following list. 15 Common reasons your Google Ads are not showing 1. Campaign is […]

13 Common Reasons Your Google Ads Are Disapproved & How to Fix Each Error

13 Common Reasons Your Google Ads Are Disapproved & How to Fix Each Error

Have you ever launched a Google Ads PPC campaign only to find out shortly after it was rejected? Having your Google ads disapproved is frustrating and unfortunately, not uncommon. With an entire library of ad policies, it can be difficult to keep up with what you can and can’t do in Google Ads. So much that even the best advertisers find themselves dealing with ad disapprovals: Even if your ad gets disapproved, it doesn’t mean your ad can never run. The vast majority of disapprovals are easy fixes and come down to a small list of common mistakes. Today’s article discusses 13 common reasons and steps to fix a rejected […]

See How Full Sail University Increases Student Enrollment with Targeted Post-Click Experiences (3 Examples)

See How Full Sail University Increases Student Enrollment with Targeted Post-Click Experiences (3 Examples)

Many advertisers don’t realize that their post-click experiences deserve the same attention and focus as their ads, and it causes their conversion rates to suffer. When ads and post-click pages convey the same narrative, not only are user expectations successfully met, but credibility is established — and consumer trust and credibility play a crucial role in winning conversions. This is especially true in the higher education industry, where students are extra cautious about where to invest a large chunk of their money. We previously examined how Ashford University and Capella University use dedicated post-click experiences to acquire new students — now let’s see how Full Sail does the same. How […]

The 2020 Conferences & Events You Can Find the Instapage Team

The 2020 Conferences & Events You Can Find the Instapage Team

Instapage is continuing its mission to educate digital advertisers about post-click automation and the impact of 1:1 ad-to-page personalization on conversions. So, we attend a variety of martech conferences where we can demonstrate why scaling advertising personalization is the single biggest missing component from campaigns. Interested in creating personalized post-click experiences at scale? Visit us at these events in 2020. City: San Jose Venue: San Jose Convention Center Dates: February 19-20 Instapage booth number: 1 Tyson Quick presentation: February 19, 10:05am – 10:45am (Room: Solutions) SMX is produced by the Search Engine Land team, which is trusted by nearly 70,000 digital marketers to deliver cutting-edge, actionable tactics that generate more […]

6 Benefits & 3 Disadvantages to Using Brand Name Bidding in Your PPC Strategy (Examples)

6 Benefits & 3 Disadvantages to Using Brand Name Bidding in Your PPC Strategy (Examples)

When people search for a specific company online, that company’s ad often shows up in the search results, right above their organic listing. Doing that raises questions such as: Why should brands pay for ads for their own brand name? Does it make sense to pay when the person is already searching for you? Is it worth it if there’s already a good SEO strategy in place? All very logical questions, so let’s take a look at the answers. Below are some of the pros and cons of bidding on your own name and search terms as part of your digital advertising strategy. What is brand name bidding? Brand name […]