6 Benefits & 3 Disadvantages to Using Brand Name Bidding in Your PPC Strategy (Examples)

6 Benefits & 3 Disadvantages to Using Brand Name Bidding in Your PPC Strategy (Examples)

When people search for a specific company online, that company’s ad often shows up in the search results, right above their organic listing. Doing that raises questions such as: Why should brands pay for ads for their own brand name? Does it make sense to pay when the person is already searching for you? Is it worth it if there’s already a good SEO strategy in place? All very logical questions, so let’s take a look at the answers. Below are some of the pros and cons of bidding on your own name and search terms as part of your digital advertising strategy. What is brand name bidding? Brand name […]

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search (3 Examples)

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search (3 Examples)

Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can significantly increase brand awareness, traffic, and even customer acquisition. After all, if someone is looking for your direct competitor’s products or services, they’re likely interested in yours, too. But, if you’re not careful, you could end up worse off than you started, with a low CTR, a worse Quality Score, and more expensive ads. So rather than blindly jumping into competitor targeting, let’s first take a look at what it is, the pros and cons, and some examples to help you decide whether or not you should bid on competitor keywords. What is […]

The True Definition of Product Landing Pages & Why You Need Them to Generate Conversions

The True Definition of Product Landing Pages & Why You Need Them to Generate Conversions

Post-click landing pages are versatile. They can be used across industries, teams, and services to convert people on a particular offer. But their usefulness doesn’t end there. While it’s rarely considered, products need their own landing pages too. Known as product landing pages, these are the choice of companies that rely on paid advertising. And if you have a product, and you’re advertising without a post-click landing page, you’re leaving revenue on the table. What is a product landing page? A product landing page is a post-click page created specifically to convince a visitor to convert on a product-related offer. Design-wise, it’s similar a traditional landing page. It features conversion-centric […]

Everything You Need to Know About Google Lead Form Extensions & Why They’re Not as Personalized as Post-Click Experiences

Everything You Need to Know About Google Lead Form Extensions & Why They’re Not as Personalized as Post-Click Experiences

Recent data shows that mobile conversion rates are lower than desktop: To combat this situation Google introduced the newest addition to mobile search ads — lead form extensions. The ad type is similar to LinkedIn lead gen form ads and Facebook lead ads in terms of the lead capture process. So, do lead form extensions, like the rest of Google’s extensions, help with conversions or do they have shortcomings similar to LinkedIn and Facebook? Today’s post will examine what Google lead form extensions are and if they help advertisers maximize campaign results instead of sending prospects to dedicated post-click pages. What are Google lead form extensions? Lead form extensions help […]

Now Available: Create Unique Experiences & 1:1 Ad-To-Page Personalization

Now Available: Create Unique Experiences & 1:1 Ad-To-Page Personalization

Advertising audience data has exploded in the past decade with Facebook claiming to have 98 data points on users and Google having its own massive data collection. MarTech platforms have skyrocketed too, which now comprises more than 7,000 technologies. With all this data collection and sophisticated software, advertisers have moved away from generic ads that target broad audiences. Today digital marketers leverage audience data to create 1:1 personalized ads that micro-target audiences. With hyper-targeted ads, advertisers have been able to maximize clicks. Meanwhile, demand generation and growth marketing have evolved from being generic mass outreaches to becoming 1:1 personalized touches aimed at higher conversions. Account-based marketing micro-targets prospects with highly […]

The Step-By-Step Plan How to Automate Your Customer’s Lifecycle in 2020 for Best Results

The Step-By-Step Plan How to Automate Your Customer’s Lifecycle in 2020 for Best Results

Marketing automation is so ubiquitous today that you’re probably using software to automate one or more parts of your customer lifecycle without even labeling it automation. According to a Social Media Today 2019 survey, 75% of marketers say they currently use at least one marketing automation tool in their business. The top three processes that marketers find viable to automate without compromising on personalized experiences and reducing the overall effectiveness of their campaigns are: social media post scheduling email marketing (segmentation and automated messages) social media advertising (retargeting) It’s not surprising that automation is widely accepted among marketers. Business owners, executives, and marketers asked to identify the biggest benefit of […]

A New Instapage and the Dawn of a New Era

A New Instapage and the Dawn of a New Era

Last updated on September 18, 2019 by Tyson Quick in Post-Click Automation, Instapage Updates Today is a big day for Instapage, our customers, and the MarTech industry at large. We think it’s going to change everything and we believe you are going to love it. Today we’re going to introduce you to an entirely new Instapage, one that we’ve been working on for the past year and frankly since our inception seven years ago. This announcement will include: Two brand new products; our most significant yet Two completely re-invented products New pricing for a new Instapage But first, I’m going to put some perspective into why today is such a […]

Fully Responsive Page Experiences: Automatically Scale Your Content to Any Device & Browser

Fully Responsive Page Experiences: Automatically Scale Your Content to Any Device & Browser

Desktop, mobile, tablets… In our multi-screen society, you never know what device someone is using to visit your post-click landing page experience. post-click landing pages that neglect to optimize for desktop, mobile, and tablet viewing are often difficult to navigate, and deter potential conversions as visitors become frustrated and abandon your page. This scenario is amplified when you consider 57% of all U.S. online traffic now comes from smartphones and tablets. And let’s face it — nobody wants to pinch and zoom. For advertisers and marketers who decide to optimize their page experiences across different devices, designing and updating dedicated mobile and tablet experiences is time-consuming. Today more than ever […]

It’s Official: AMP Landing Pages Now Available in Instapage

It’s Official: AMP Landing Pages Now Available in Instapage

Back in February we announced our partnership with Google to develop Accelerated Mobile Pages (AMP) functionality in the Instapage platform. They invited us to speak at their global AMP Conference where we discussed How to Balance AMP Limitations with Optimization Features. Since then, our engineers and product team have obsessed with building this new feature. Today, as the leader in post-click optimization, Instapage is excited to introduce the ability to create post-click landing pages using the AMP framework. The AMP framework allows for faster page load speeds on mobile devices, enabling marketers and advertisers to provide a better user experience for mobile browsing. With this new capability in Instapage, marketers […]