Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Beginner’s Guide to Local SEO: 5 Steps to Improve Your Google Rankings

Competition is fierce, especially for new local businesses. A huge challenge for many companies is figuring out how to rank high in Google’s search results. When someone needs a plumber or a landscaper, that person will often search in Google and call the first few names in the search results. To build your business it is vital to make your way to the top of the rankings. In this guide, we will walk you through our proven, step-by-step process to catapult you to the top of the list. But first, let’s look at the main reasons why local SEO is so essential… 3 Reasons All Local Businesses Should Invest in […]

Simple 7-Step Copywriting Checklist

Simple 7-Step Copywriting Checklist

In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so we’re all on the same page…   What is Copy, and Why Does It Matter? In case you’re not familiar with the term, “copy” means the words you use to get your marketing message across. If you can improve the effectiveness of your copy, you’ll generate more leads and sales. So with that said, here […]

10 Local SEO Myths Debunked

10 Local SEO Myths Debunked

Recently, I was visiting Hershey, Pennsylvania with my family. On the last day of our trip, we wanted to have dinner in town, so we did what millions of people do nowadays, we brought up Google search on our phones. We were in the mood for Italian food – it’s always good to balance out the sweet with the savory, right? After typing “Italian restaurants” in search, we were presented with a few different options. Immediately, I looked at the pictures, and then the reviews. Finally, I went to the website to look over the menu. One place didn’t appear to be too nice, although it had some good reviews. […]

Top 4 Reasons Why Small Businesses Don’t Invest in SEO

Top 4 Reasons Why Small Businesses Don’t Invest in SEO

Tired of settling for pages 3, 4, 5, or higher in Google’s search rankings? Too many business owners don’t vie for top-shelf rankings because they’re intimidated by the competition. And let’s face it — small business owners can’t match the budgets and metrics of the Walmarts, Targets and Best Buys of the world. No matter which field you’re in, you probably have at least one insurmountable competitor that simply exists on a different playing field. But here’s the thing… According to DMR Stats, every month, Google registers more than 100 billion search queries and over 50% of those searches come from smartphones with people likely looking for local goods and services. […]

Where Are The Webpage Titles, Descriptions, and Headers?

Where Are The Webpage Titles, Descriptions, and Headers?

If you’re like most business owners I talk to, then you’re not fluent in the HTML coding language, and you’re not exactly sure where meta tags like the title tag and meta description are located on your webpage.  That’s why SEO can often feel like trying to cook dinner using directions written in a foreign language.   Unfortunately, a lot of important details can get lost in an incorrect translation. Even if you’re outsourcing your SEO it’s important to understand what your consultant is doing.  For example, I recently completed an SEO Tune-Up for a client and at first he didn’t think anything was actually changed on his website.  That’s because webpage […]