Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

For marketers, Reddit is more than a tool to while away your lunch break. It’s a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience’s interest. Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Daniel Russell. I’m from an agency called Go Fish Digital. Today we’re going to be talking about mining Reddit for content ideas. Reddit, you’ve probably heard […]

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the numbers to see what sets the high-performing websites apart. We’re privileged to count a number of particularly high-performance websites among our dataset participants. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. In these findings, you’re getting insights from the global top tier […]

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed that rankings can improve in a matter of minutes after re-indexing. But why does it work? It’s probably a combination of factors (our favorite SEO copout!), which may include: Age value: In a previous study we observed a clear relationship between time indexed and keyword/URL performance, absent of links: More comprehensive content: Presumably, when re-optimizing content you are […]

Intro to Python – Whiteboard Friday

Intro to Python – Whiteboard Friday

Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven’t explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that’s worth your time to learn.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re talking all about introduction to Python, which is why I have a special co-host here. She […]

Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research

Find Competitive Keywords, Ranking Distributions, & Common Questions: 3 Workflows for Smarter Keyword Research

What keywords do your top competitors both rank for that you’re missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers’ most common questions and beef up that FAQ page? We can answer all of those questions with some super-simple workflows using Keyword Explorer. In our last post in this series, we covered how to find ranking keywords, uncover new opportunities, check rankings, and more. This time around, we’re diving into three more quick and easy workflows you can use to bolster your keyword research and work smarter, not harder. Ready to get started? […]

2020 Local SEO Success: How to Feed, Fight, and Flip Google

2020 Local SEO Success: How to Feed, Fight, and Flip Google

Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. […]

How to Create 10x SEO Reports – Whiteboard Friday

How to Create 10x SEO Reports – Whiteboard Friday

New year, new you — when it comes to SEO reporting, at least! We’re kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metrics to delivering bad news effectively, your reports have never looked so good.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Okay, so we have 400 broken pages. Ah, we rank number 7 for best plumbers in Idaho. Oh, hey, Moz fans. I’m Cyrus Shepard. Today I’m talking about SEO reports, specifically how to create 10x SEO reports. I’ve gotten hundreds […]

Better Site Speed: 4 Outside-the-Box Ideas

Better Site Speed: 4 Outside-the-Box Ideas

Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they’re quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there. However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits. Most site speed improvements are the result of a bunch of small changes, and so in this post I’m going to cover a few ideas that […]

The Not-So-Secret Value of Podcast Transcripts – Whiteboard Friday

The Not-So-Secret Value of Podcast Transcripts – Whiteboard Friday

What are the benefits of transcribing your podcasts and what’s the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Here’s another edition of Whiteboard Friday. I’m Niki Mosier, a senior SEO account manager at Two Octobers, and I’m here today to talk to you about the not-so-secret value of podcast transcripts. I got the idea to play around with podcast transcripts after hearing Moz’s Britney Muller talk about machine learning […]

They’re the Best Around: The Top 25 Moz Blog Posts of 2019

They’re the Best Around: The Top 25 Moz Blog Posts of 2019

Well, folks, it’s that time of year again. It’s hard to believe we’ve already gone another turn around the ol’ sun. But I’ve consulted my analytics data and made my SQL queries, and I’m here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I’m sharing with you below were the most-read pieces of the year. If you’re strapped for time (and who isn’t in our industry?), survey says these are the articles that aren’t to be missed. And bonus — a good […]