Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Finding Ideas for a Video Series or Podcast – Whiteboard Friday

Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it’s a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. My name is Phil Nottingham, and welcome to another edition […]

This Is What Happens When You Accidentally De-Index Your Site from Google

This Is What Happens When You Accidentally De-Index Your Site from Google

Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August 4th, 2019 It was a Sunday morning. I was drinking my coffee and screwing around in our SEO tools, like normal, not expecting a damned thing. Then … BAM! What. The. Hell? As SEOs, we’re all used to seeing natural fluctuations in rankings. Fluctuations, not disappearances. Step 1: Denial Immediately my mind […]

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa. And now, most of the local shops are closed for the night and I’m sitting here, taco-less and sad. But what if it didn’t have to be that way? What if I could search Google and find a kiosk just a couple […]

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I’m Emily Potter, and I work at Distilled over in our London office. Today I’m going to talk to you about hypothesis testing in SEO and statistical significance. At […]

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. There were endless snacks. There were Roger hugs. There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time. If you’re still wishing you could’ve joined us in Seattle this past July, you’ll be happy to know that you can recreate the MozCon experience from the comfort of your home or office (or your home office, but hopefully not your office-home — […]

The Unique World of Franchise Marketing [Guide Sneak Peek]

The Unique World of Franchise Marketing [Guide Sneak Peek]

Posted by MiriamEllis Image credit: Dion Gillard Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing. The Franchisee is the person or group paying the franchisor for the right to use the trademark and the benefits of the operating system and marketing. Seems simple enough. But it’s this structure that gives franchise marketing […]

Take the 2019 Local Search Marketing Industry Survey

Take the 2019 Local Search Marketing Industry Survey

We couldn’t do it without you! In 2018, over 1,400 marketers responded to our State of the Local SEO industry survey. We all learned so much from your responses about the day-to-day realities of marketing local businesses. This year, we can do even better because your answers will give us all valuable comparative data to analyze, YoY.   Anyone who markets local businesses in any way is eagerly invited. Whether you market a single location, work for an agency with some local business clients, or are an in-house SEO for a brand with thousands of locations, we would love your participation! Whether you do just a little local search marketing […]

The Featured Snippets Cheat Sheet and Interactive Q&A

The Featured Snippets Cheat Sheet and Interactive Q&A

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren’t able to answer in a follow-up Q&A. The next best thing to a live webinar Q&A? A digital one that you can bookmark and come back to over and over again! We asked our incredibly patient, phenomenally smart attendees to submit their questions via email […]

Machine Learning 101 – Whiteboard Friday

Machine Learning 101 – Whiteboard Friday

Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn’t have to be — and you don’t have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week’s episode of Whiteboard Friday.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today I’m talking […]

SEO Analytics for Free – Combining Google Search with the Moz API

SEO Analytics for Free – Combining Google Search with the Moz API

Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. Why? Because there’s no value in basing client advice on conjecture. It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them […]