The State of Local SEO Industry Report 2020, Announced

The State of Local SEO Industry Report 2020, Announced

Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck. In this report, you’ll find insights to […]

The State of Local SEO Industry Report 2020, Announced

The State of Local SEO Industry Report 2020, Announced

Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck. In this report, you’ll find insights to […]

How to Network Online Like a Champ

How to Network Online Like a Champ

Posted by cheryldraper This conference season feels a bit different, doesn’t it? Where we’re usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone’s favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing’s stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking […]

How to Network Online Like a Champ

How to Network Online Like a Champ

Posted by cheryldraper This conference season feels a bit different, doesn’t it? Where we’re usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone’s favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing’s stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking […]

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written. And it was published in 1486, more than 500 years ago. How-to content isn’t new, and from what I can tell, it isn’t going […]

Understanding & Fulfilling Search Intent

Understanding & Fulfilling Search Intent

Posted by BritneyMuller Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard […]

Understanding & Fulfilling Search Intent – Whiteboard Friday

Understanding & Fulfilling Search Intent – Whiteboard Friday

Google houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today […]

Should You Test That? When to Engage in SEO Split Tests

Should You Test That? When to Engage in SEO Split Tests

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they […]

Should You Test That? When to Engage in SEO Split Tests

Should You Test That? When to Engage in SEO Split Tests

This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to […]

Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we’re still living up to the high standards we set for this blog, and that we’re still providing as valuable an experience as we can for you all. That’s where you come in today. To help us serve you better, please consider going through the survey below, which asks about who you are, what challenges you face, and what you’d like to […]