Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won’t be your regularly scheduled programming — we won’t be discussing SEO or marketing. Instead, we’re sharing ideas and advice from the folks at Moz who’ve been finding ways to be helpers as we all navigate this new normal. Donate and shop For those […]

How to Handle Temporarily Out-of-Stock Product Pages

How to Handle Temporarily Out-of-Stock Product Pages

The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page. I’m not picking on Staples — this page is representative of a problem across every major e-retailer right now. While there are many ways to handle out-of-stock and discontinued items under normal conditions, this situation is very specific: Multiple similar items are out-of-stock at the same time Retailers may not know when […]

You Can Now Take Moz Academy Courses for Free

You Can Now Take Moz Academy Courses for Free

The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling. The state of the world and current events bring significant, often crushing, impact to businesses large and small. While it can be really hard to focus on work and on what is happening in the SEO industry during this difficult time, we also know that your work […]

Getting Smarter with SERPs – Whiteboard Friday

Getting Smarter with SERPs – Whiteboard Friday

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we’re basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here again with another exciting edition of Whiteboard Friday. Exciting might be an exaggeration, but it really is important to me because today we’re going to talk about data quality. I know I harp on this a […]

How to Query the Google Search Console API

How to Query the Google Search Console API

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this article, you’ll learn how to get better-connected data out of Google Search Console as well as increase the size of your exports by 400%. Google Search Console limitations While GSC has a number of sections, we’ll be focusing on the “Performance” report. From the GSC dashboard, there are two ways you can access this report: Once inside the “Performance” report, data for queries and pages can be […]

A Beginner’s Guide to Ranking in Google Maps

A Beginner’s Guide to Ranking in Google Maps

For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs the question: “What’s the best way to catch the attention of local searchers on Google?” The answer: through Google Maps marketing. What is Google Maps marketing? Google Maps marketing is the process of optimizing the online presence of your brand in Google Maps, with the goal of increasing your brand’s online visibility. When you search a query on […]

Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

We’ve all been there. You’re the SEO on point for a project, and you’re also the one tasked with getting great content written well and quickly. And if you don’t have an expert at your disposal, great content can seem out of reach. It doesn’t have to be. In today’s Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, folks, great to be back here with you on Whiteboard Friday. Today we’re going to be talking about content […]

We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

For a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. Google has been running PAAs since April 2015 and they are a pretty big deal. MozCast is currently tracking PAAs (Related Questions) across 90% of all searches, which is more than any other SERP feature. The quality issue I’m running into is that I still find several obscure PAA questions and results or content from other countries. When I […]

Crawled — Currently Not Indexed: A Coverage Status Guide

Crawled — Currently Not Indexed: A Coverage Status Guide

Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. Since seeing the “Crawled — currently not indexed” status reported, we’ve heard from several site owners inquiring about its meaning. One of the benefits of working at […]

Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected

Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. In this week’s Whiteboard Friday, search expert Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription All right, folks. Russ Jones here and I am so excited just to have the opportunity to do any kind of presentation with the title “Defense Against the Dark Arts.” I’m not going to pretend like I’m a huge Harry Potter fan, but anyway, this […]