Facebook Expands its Brand Safety Controls for Advertisers via @MattGSouthern

Facebook Expands its Brand Safety Controls for Advertisers via @MattGSouthern

ADVERTISEMENT Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network. Facebook’s brand safety tools let advertisers specify in which types of publisher content their ads should appear. Advertisers can also create block lists to prevent their ads from being served on specific publishers’ content. In addition, existing brand safety tools include publisher delivery reports, to show advertisers where their ads actually appear. Other options are also available through integrations with third parties. Joining the existing brand safety controls are these new features Facebook is rolling out today: Account-level settings: Advertisers can now create block […]

Google Search Console to Report on Data Related to Product Rich Results via @MattGSouthern

Google Search Console to Report on Data Related to Product Rich Results via @MattGSouthern

Google is adding new data to Search Console giving retailers insight into the performance of product rich results in Google Search. The data can be found in a new Search Appearance in the Search Console performance report, which captures stats such as total clicks, impressions, average click-through rate, and average position. Websites that are eligible to appear in Google’s product search results will find a new Search Appearance type called “Product results.” “Website owners need to understand the impact of these rich results. The Google Search Console Performance report provides key metrics like clicks and impressions to help webmasters understand and optimize the performance of their website results on Google […]

How to Choose the RIGHT Keywords to Optimize For via @coreydmorris

How to Choose the RIGHT Keywords to Optimize For via @coreydmorris

Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for. There are a ton of great tools, resources, and processes for doing keyword research. But no matter how good the keyword research process is, there’s always a risk of choosing to target keywords and topics that require a lot of effort and don’t produce the results we want. Ultimately, we need to be careful to choose the right keywords to optimize for. We can do […]

The 5 Best Twitter Tools to Increase Your Followers via @jonleeclark

The 5 Best Twitter Tools to Increase Your Followers via @jonleeclark

As a micro-blogging platform where posts are limited to 280 characters, Twitter’s approach of using brevity sets it apart from the other social media giants like Facebook, Instagram, and LinkedIn. Twitter is a place for brief thoughts, and even when the social network doubled the character limit of tweets from 140 to 280 characters, only 1 percent of tweets actually hit that 140-character limit. Roughly 13 years after Twitter’s founding, the brevity formula continues to be a strong draw for users. While Twitter has had problems with millions of fake accounts and spam (forcing the company to shut down tens of millions of accounts and causing its total user base […]

Managing Successful SEO Migrations via @TaylorDanRW

Managing Successful SEO Migrations via @TaylorDanRW

As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. Migrations can come in different forms, but the more common ones we encounter include: The level of risk and variables change dramatically between the different migration types, as well as variables and nuances in the client’s tech stack, meaning it’s almost impossible to provide an “off-the-shelf” scope. In the industry, we hear about migrations going wrong namely when they start to impact the world outside of SEO. Losing some traffic and a few […]

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User via @MattGSouthern

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User via @MattGSouthern

ADVERTISEMENT Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals from our platform, with insights you share, in order to make predictions for who the right people are for a given message. As people take different actions on and off Facebook, it creates intent signals that help us deliver a more tailored ad experience. We do this for both Organic and Paid content.” […]

Bing Improves Image Search With Better Understanding of User Queries via @MattGSouthern

Bing Improves Image Search With Better Understanding of User Queries via @MattGSouthern

Bing is making its image search engine more precise through improved understanding of the relationships between user queries, images, and webpages. In addition, Bing is also bringing multi-granularity matching to image search with new vector-match, attribute-match, and best representative query match techniques. Being explains how these enhancements will improve image search: “… Bing image search has employed many deep learning techniques to map both query and document into semantic space greatly improving our search quality. There are however still many hard cases where users search for objects with specific context or attributes (for example: {blonde man with a mustache}, {dance outfits for girls with a rose}) which cannot be satisfied […]

Bing is Now Utilizing BERT at a Larger Scale Than Google via @MattGSouthern

Bing is Now Utilizing BERT at a Larger Scale Than Google via @MattGSouthern

Bing revealed today that it has been using BERT in search results before Google, and it’s also being used at a larger scale. Google’s use of BERT in search results is currently affecting 10% of search results in the US, as well as featured snippets in two dozen countries. Bing, on the other hand, is now utilizing BERT worldwide. Bing has been using BERT since April, which was roughly half a year ahead of Google. In a blog post, Bing details the challenges it ran into when when rolling out BERT to global search results. Applying a deep learning model like BERT to web search on a worldwide scale can […]

DuckDuckGo Smarter Encryption Enforces HTTPS Routing via @martinibuster

DuckDuckGo Smarter Encryption Enforces HTTPS Routing via @martinibuster

ADVERTISEMENT DuckDuckGo announced Smarter Encryption, an effort to restrict users to HTTPS connections. The system uses a whitelist of encrypted sites in order to route users to the encrypted versions of those URLs. What is DuckDuckGo Smarter Encryption Smarter Encryption is essentially a white list of websites that are verified to be secure. A white list is the opposite of a black list. So rather than creating a list of sites to exclude (black list), Duck Duck Go is using the white list approach of creating a list of approved sites to include. This is how Duck Duck Go described their white list: “At the center of DuckDuckGo Smarter Encryption […]

Patent: Google Going Old School with Local SEO, But In A New Way via @beanstalkim

Patent: Google Going Old School with Local SEO, But In A New Way via @beanstalkim

Patents are interesting things. Just because a company patents an idea or technology, does not mean it will be incorporated into their business. They may patent an idea that proves too difficult to incorporate. The idea/technology may not be as valuable in practice as anticipated. They may just patent the idea to stop others from using it. There are a variety of motivations for researching and filing for a patent. And there are many ends it can come to. I mention all this as it’s important for anyone reading about a patent to know that conclusions drawn are educated guesses. With this in mind, a recent patent granted to Google […]