Google has launched several initiatives to assist health organizations with making COVID-19 information more accessible in search results. The post Google is Helping to Make COVID-19 Information More Accessible via @MattGSouthern appeared first on Search Engine Journal.
Some Google Premier agencies began receiving a surprise message yesterday: they will no longer have dedicated contacts for their accounts. We were made aware of this later yesterday by Jeff Ferguson via a post on Twitter: What Information is Google Ads Providing? Is This Happening to All Google Ad Partner Agencies? According to follow-up questions, this will be happening to the majority of agencies, but not all of them. The rep did not further clarify the criteria for which agencies are and are not experiencing this. When Will Dedicated Service End? When pressed as to whether an increase in spend would reverse this, there was no direct answer, just a […]
Here are five tips to help you manage your paid search campaigns during this pandemic. The post 5 Tips for Managing PPC During the Coronavirus Outbreak via @LisaRocksSEM appeared first on Search Engine Journal.
This week for Ask An SEO, Vimal of London reached out concerning his business and his choice of a hosting company and its location. Vimal asks: “I have a question with respect to the server location. My business is 100% UK based and particularly around a 50km radius around London. I recently migrated from GoDaddy to SiteGround. The questions I have are as per follows: Given my geographical business focus, does the location of the host make a difference? When I select my host in Google to verify my site, it has GoDaddy listed but not SiteGround. So I select “other”. I raise this because it makes me feel that Google […]
Being proactive in the face of economic downturns and natural crises is critical for any business. One thing we learned from the 2008 recession is that marketing budgets are first to get cut – shrinking up to 30%. That is why now is an important moment for SEO agencies to focus on the productivity and well-being of their teams, and above all, good client management. Communication and care are crucial for navigating market uncertainties while transforming processes that keep SEOs profitable. On March 25, I moderated a sponsored Search Engine Journal webinar presented by Alen-Jelco Todorov of SEOmonitor. Todorov shared how SEO agencies can be proactive and prevent high churn […]
COVID-19 has disrupted our world like nothing we have seen before, and the response requires some reflection, planning, and aggressive execution. Milestone has developed and begun implementing their COVID-19 Crisis-Recovery-Growth strategy and wants to share it with the community. Join our next Search Engine Journal webinar on Wednesday, April 8 at 2 p.m. ET as Milestone’s CEO Anil Aggarwal and VP of Marketing Erik Newton discuss insights on how to overcome the business impact of COVID-19 by leveraging SEO. In this presentation, we will cover: Phased tactics within local, organic, social, and paid media. Recommendations for gathering customer insights, adjusting content, mobile, and clickability. Moving to omnichannel measurement and offer packaging and […]
ADVERTISEMENT Chrome 81 Will auto-upgrade mixed content images without a fallback. This has the potential to break websites. Fortunately there is no need to panic because there are good reasons why this is going to be good news for publishers. Upgrade Mixed Content to HTTPS Sometimes websites will load as HTTP without redirecting to HTTPS. There is also the situation where a site might have old image assets that are coded with http, perhaps using absolute URLs (http://www) instead of relative URLs (/images/example.jpg). What Chrome 81 will do is change the http URL of images to https so that it is “autoupgraded” to the more secure https protocol. The change […]
SEO Is a Cost Efficient Investment During COVID-19 People are searching online more than they ever have before. Regardless of the economic climate, you want your brand to be top of mind for searchers when they are making a buying decision. So why are companies ramping up SEO now? During economic downtimes, SEO is an especially smart investment in the future of your business. One of its key advantages is how cost effective it is compared to other channels, such as media. I spoke with Pat Reinhart, VP of Digital Strategy at Conductor, and he agreed, “SEO-focused content is the most cost-effective and direct path to maintaining your business during […]
Google’s Danny Sullivan confirms that marking a Google My Business listing as temporarily closed will not harm rankings or visibility. As businesses shut their doors to mitigate the spread of coronavirus, Google introduced a “temporarily closed” indicator in Google My Business. Initially there was concern about this indicator negatively impacting search rankings. A concerned business owner reached out to Sullivan suggesting Google should introduce a solution that wouldn’t lead to reduced visibility in search. That’s important as some businesses are still operating online even though their physical location in closed. Here is Sullivan’s response: Temporarily closed doesn’t impact ranking or visibility. — Danny Sullivan (@dannysullivan) March 30, 2020 Previously, Google’s […]
ADVERTISEMENT Google has decided to suspend April Fools’ Day plans this year, according to a leaked internal email. Historically, Google used to mark the occasion with elaborate pranks and Easter eggs. Now, with people relying on Google for information about the coronavirus pandemic, this is not not the time for jokes. Lorraine Twohill, Google’s head of marketing, states in a memo obtained by Business Insider: “Our highest goal right now is to be helpful to people, so let’s save the jokes for next April, which will undoubtedly be a whole lot brighter than this one. We’ve already stopped any centralized April Fool’s efforts but realize there may be smaller projects […]