Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update via @johncaiozzo

Unpacking the CausalImpact of Google’s Double-Dipping Featured Snippet Update via @johncaiozzo

On January 22, Google announced it was no longer allowing instances of “double-dipping” in the SERPs, which had allowed webpages that appeared in featured snippets to have additional listings on the first page of Google. To many SEOs, the perceived value of featured snippets had diminished significantly overnight with the reduced amount of real estate available in search. The questions were loud and clear: How much did this update actually impact clicks and click-through rate on SERPs that had previously occupied featured snippets and an organic listing on the first page of Google? Is it even possible to measure the impact with any degree of confidence? Using a statistics package […]

8 Techniques to Get More Customer Reviews for Your Local Business via @DholakiyaPratik

8 Techniques to Get More Customer Reviews for Your Local Business via @DholakiyaPratik

While digital marketing is always evolving, one thing remains constant: The importance of word of mouth. In the old days, word of mouth was quite literally done by the exchange of words coming out of people’s mouths over casual chit-chats. Those conversations about businesses still happen IRL, but have largely moved online. Think about it – wouldn’t you rather trust a recommendation from a friend or family over a branded commercial? Exactly. In fact, people trust other people more than they could ever trust a brand or its ads. There are many online review stats that prove this point: 91% of consumers say that positive reviews make them more likely to […]

Ask Me Anything About PPC: Introducing Our New Monthly Column via @MrDannyGoodwin

Ask Me Anything About PPC: Introducing Our New Monthly Column via @MrDannyGoodwin

I am excited to announce that Search Engine Journal will be launching a new, monthly column: Ask Me Anything About PPC. Starting in March, we will start answering your questions about all paid search, paid social, and digital advertising. Be sure to check in on the second Tuesday of every month heading forward to see the latest installment of Ask Me Anything About PPC. Meet Our PPC Expert: Navah Hopkins of Hennessey Digital Helping us get started with this new initiative is the super smart and talented Navah Hopkins. Hopkins has been doing PPC marketing since 2012. She currently manages the strategy and execution of paid media, as well as […]

Zero-Click Searches: How to Get Back Your Lost Traffic [Webinar] via @lorenbaker

Zero-Click Searches: How to Get Back Your Lost Traffic [Webinar] via @lorenbaker

More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. These zero-click searches are resulting in growing losses in both revenue and leads, making Google everyone’s competitor. Join our next live webinar on Wednesday, February 26 at 2 p.m. ET as Andreas Dzumla, CEO and Co-founder at Longtail UX, shows simple, proactive steps that marketers can take today to recover traffic lost to zero-click searches. In this presentation, we will: Offer insight on how you can get back lost traffic from zero-click searches. Unveil a new free tool that estimates how much traffic, revenue, and leads marketers can recover by implementing a […]

LinkedIn Lets Users Showcase Samples of Work on Their Profiles via @MattGSouthern

LinkedIn Lets Users Showcase Samples of Work on Their Profiles via @MattGSouthern

ADVERTISEMENT A new addition to LinkedIn profiles will allow users to highlight samples of their work for others to see. In this new ‘Featured’ section, users can include work samples such as: LinkedIn posts that you’ve created or re-shared. Articles that you’ve authored and published on LinkedIn. Links to external websites, for example your personal blog or portfolio. Media that you can upload, for example your images, documents, presentations, and videos. The only content users cannot include in the Featured section, in order to protect the privacy of other members, is posts from LinkedIn events and groups. Users can add work samples to the new Featured section on either desktop […]

Google Displays Prominent Links to Third Party Services in Local SERPs via @MattGSouthern

Google Displays Prominent Links to Third Party Services in Local SERPs via @MattGSouthern

Google has been spotted linking to competitive third-party services at the top of local search results pages. Google adding – Find Results On – above local pack#LocalSEO pic.twitter.com/Qb46EYzxMe — Tim Capper (@GuideTwit) February 20, 2020 When people in Europe conduct a local search, Google will now direct them to find results on relevant third-party websites. Third parties can include Yell, TripAdvisor, Thomson Local, and others. There has been no official statement from Google regarding this change, but it’s believed to be a response the $2.7 billion fine imposed by European courts for antitrust violations. Google was fined for allegedly favoring its own services in search results. It appears Google is […]

Google & Other Search Engines Found Indexing Links to Private WhatsApp Groups via @MattGSouthern

Google & Other Search Engines Found Indexing Links to Private WhatsApp Groups via @MattGSouthern

It has been discovered that search engines, including Google, are indexing invites to private groups on WhatsApp. A journalist named Jordan Wildon made this discovery and shared the following information on Twitter: “Your WhatsApp groups may not be as secure as you think they are. The “Invite to Group via Link” feature allows groups to be indexed by Google and they are generally available across the internet. With some wildcard search terms you can easily find some… interesting… groups.” Any link to a WhatsApp group that was shared outside of a private message could be found in Google. Users could follow the links to join the group. The fact that […]

Google Chrome Update Introduces a New Type of Privacy Concern via @MattGSouthern

Google Chrome Update Introduces a New Type of Privacy Concern via @MattGSouthern

ADVERTISEMENT Google Chrome’s latest update is under scrutiny for what has the potential to be major privacy concern. Chrome 80 implements a new browser capability called ScrollToTextFragment, enabling deep links to web documents. ScrollToTextFragment allows Google to link a single word of text and its position on the page. You may be thinking – “doesn’t Google already do this?” Yes, it does, but this capability has always been dependent on an anchor created by the site owner. ScrollToTextFragment doesn’t require an anchor, meaning a link to a specific piece of text within a document can be created by anyone. Google provides the following example: “For example, the URL: [https://en.wikipedia.org/wiki/Cat#:~:text=On islands, […]

How to Become an Influencer on LinkedIn via @JuliaEMcCoy

How to Become an Influencer on LinkedIn via @JuliaEMcCoy

ADVERTISEMENT LinkedIn is already huge, and it’s growing bigger every year. In fact, it has 660 million users across 200 countries. And while it’s not like Facebook and Instagram, which each have billions of users, LinkedIn is special to marketers. This is because LinkedIn’s focus is on business, jobs, and networking. In fact, 80% of B2B leads come from LinkedIn, the highest for any social platform! It’s easy to see why you should market your brand on LinkedIn. But it’s not as simple as creating a profile and advertising your brand on the platform. First, you need to gain trust by becoming a LinkedIn influencer. How? Here are five things […]

The Top 15 Tools for Managing Social Media Accounts via @ashleymadhatter

The Top 15 Tools for Managing Social Media Accounts via @ashleymadhatter

Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business. The need to engage is at an all-time high. That’s because 73% of consumers are more likely to buy from brands that are responsive on social media. Even the most experienced social media managers who have watched Instagram transform into Facebook are struggling to keep up with the engagement demand. Someone needs to be representing your brand all day on social media – responding to and engaging with users. Without using tools to help manage social media, there truly aren’t enough hours in […]