Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before. I’m a genuinely curious person and fortunately, a big part of what I do involves researching and consuming a lot of content. When I’m doing concept work, I usually start by reviewing back through my files of saved content, campaigns, and ideas. If you don’t have a commonplace book then start now because it will be the best resource you have for ideas and creating content (I operate a digital version using Pocket, Instapaper, and Evernote). Inspiration can be found […]
Are you guilty of producing and publishing content simply for the sake of doing so? Maybe you were once told that a surefire way to increase your presence on the SERPs is to regularly publish 500-word blog posts on the grounds that “Google loves fresh content.” On the other hand, maybe you’ve just always been in the practice of producing as much content as possible, ticking a box against a requirement from above, placing more of a focus on the number of pieces published rather than the quality. If this sounds like the extent of your “content strategy,” then you need to take immediate action. Stop it now! Why? Because, […]
WordPress suspended the Astra theme for five weeks for violating prohibitions on affiliate links. Theme publishers denied that the theme added affiliate links. The post WordPress Suspends Astra Theme – Affects 1 Million Users via @martinibuster appeared first on Search Engine Journal.
On the latest episode of Marketing O’Clock, as uncertainty about TikTok’s future in the U.S. grows, Instagram launches its new video feature Reels. The post Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
Looking to build an enterprise SEO program that can scale globally? This post will help you get your organization’s international SEO strategy in place. The post How to Build & Scale a Program for Global SEO Success via @JakeAdelman12 appeared first on Search Engine Journal.
It’s safe to say there is no shortage of content. Millions of new blog articles are published every day. Most of them add very little value though, and most of the articles that do don’t get the attention they deserve. Why? Because the content isn’t being distributed. People aren’t reading it because they don’t know about it. It’s just content sitting on a site, gathering e-dust. Content marketing encompasses much more than just creating content. After you create it, you need to make sure people read it. Sadly, most content marketers will queue an article for sharing in Buffer, mark their task as done, and move on to writing their […]
Searching for images on Google is a simple process. Many of us can quickly find a picture of something we are searching for by performing a basic Google image search. Google populates the results, sometimes with ads in the first row, with rows and rows of images and then links back to their respective websites. This is the standard image search functionality that most of us are used to seeing when we’re looking for a photo on Google. It is an extremely common search result format, that clearly layouts and categorizes various types of image results. However, many of us often forget or underutilize Google’s advanced image search feature, which […]
Google’s Martin Splitt tweeted that meta descriptions provide Google with a summary of what’s important about a page. This seems to extend what SEOs believed about meta description elements. SEO and Meta Description Elements Meta description HTML elements (also known as meta description tags) are generally understood to have limited SEO value. In the past, having duplicate meta description elements sitewide were said to have a negative ranking effect. In other words, the meta description could cause an SEO ranking effect. Yet it was also understood that meta descriptions are not ranking factors. So how to reconcile both of those observations about the SEO value of meta descriptions? How can […]
A presidential executive order issued on August 6, 2020 effectively bans TikTok in 45 days. The action also threatens American entrepreneurs that enjoyed income derived from traffic from TikTok. According to the executive order, banning TikTok is a national security concern because of possible ties to the Chinese government. “TikTok automatically captures vast swaths of information from its users, including Internet and other network activity information such as location data and browsing and search histories. This data collection threatens to allow the Chinese Communist Party access to Americans’ personal and proprietary information — potentially allowing China to track the locations of Federal employees and contractors, build dossiers of personal information […]
Major updates to the Facebook Chat Plugin for business websites allow it to be used by people who aren’t logged into Facebook. The post Facebook Messenger Plugin For Websites Receives Major Update via @MattGSouthern appeared first on Search Engine Journal.