Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh

Case Studies: How Content Marketing Benefits Companies via @theshelleywalsh

Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before. I’m a genuinely curious person and fortunately, a big part of what I do involves researching and consuming a lot of content. When I’m doing concept work, I usually start by reviewing back through my files of saved content, campaigns, and ideas. If you don’t have a commonplace book then start now because it will be the best resource you have for ideas and creating content (I operate a digital version using Pocket, Instapaper, and Evernote). Inspiration can be found […]

Content With Purpose: How to Set Goals for Every Content Piece You Create via @BrockbankJames

Content With Purpose: How to Set Goals for Every Content Piece You Create via @BrockbankJames

Are you guilty of producing and publishing content simply for the sake of doing so? Maybe you were once told that a surefire way to increase your presence on the SERPs is to regularly publish 500-word blog posts on the grounds that “Google loves fresh content.” On the other hand, maybe you’ve just always been in the practice of producing as much content as possible, ticking a box against a requirement from above, placing more of a focus on the number of pieces published rather than the quality. If this sounds like the extent of your “content strategy,” then you need to take immediate action. Stop it now! Why? Because, […]

Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum

Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum

It’s safe to say there is no shortage of content. Millions of new blog articles are published every day. Most of them add very little value though, and most of the articles that do don’t get the attention they deserve. Why? Because the content isn’t being distributed. People aren’t reading it because they don’t know about it. It’s just content sitting on a site, gathering e-dust. Content marketing encompasses much more than just creating content. After you create it, you need to make sure people read it. Sadly, most content marketers will queue an article for sharing in Buffer, mark their task as done, and move on to writing their […]

A Guide to Google’s Advanced Image Search via @natalieannhoben

A Guide to Google’s Advanced Image Search via @natalieannhoben

Searching for images on Google is a simple process. Many of us can quickly find a picture of something we are searching for by performing a basic Google image search. Google populates the results, sometimes with ads in the first row, with rows and rows of images and then links back to their respective websites. This is the standard image search functionality that most of us are used to seeing when we’re looking for a photo on Google. It is an extremely common search result format, that clearly layouts and categorizes various types of image results. However, many of us often forget or underutilize Google’s advanced image search feature, which […]

Google’s Splitt: Meta Description Provides Content Summary via @martinibuster

Google’s Splitt: Meta Description Provides Content Summary via @martinibuster

Google’s Martin Splitt tweeted that meta descriptions provide Google with a summary of what’s important about a page. This seems to extend what SEOs believed about meta description elements. SEO and Meta Description Elements Meta description HTML elements (also known as meta description tags) are generally understood to have limited SEO value. In the past, having duplicate meta description elements sitewide were said to have a negative ranking effect. In other words, the meta description could cause an SEO ranking effect. Yet it was also understood that meta descriptions are not ranking factors. So how to reconcile both of those observations about the SEO value of meta descriptions? How can […]

TikTok has 45 Days to Sell or Get Out of USA via @martinibuster

TikTok has 45 Days to Sell or Get Out of USA via @martinibuster

A presidential executive order issued on August 6, 2020 effectively bans TikTok in 45 days. The action also threatens American entrepreneurs that enjoyed income derived from traffic from TikTok. According to the executive order, banning TikTok is a national security concern because of possible ties to the Chinese government. “TikTok automatically captures vast swaths of information from its users, including Internet and other network activity information such as location data and browsing and search histories. This data collection threatens to allow the Chinese Communist Party access to Americans’ personal and proprietary information — potentially allowing China to track the locations of Federal employees and contractors, build dossiers of personal information […]