Google updates Search Console API infrastructure

Google updates Search Console API infrastructure

Google announced it has been working on upgrading the API for Google Search Console. Although Google said “the API is backward compatible and there are currently no changes in scope or functionality,” there are some changes you should be aware of. The changes. Google said that some may have “already noticed some minor changes, but in general, our goal was to make the migration as invisible as possible.” But here are the three changes to note: (1) Cloud Platform dashboard. Google said there are some changes on Google Cloud Platform dashboard where you should see is a drop in the old API usage report and an increase in the new one. Here […]

Google extends lead forms to YouTube, Discovery campaigns

Google extends lead forms to YouTube, Discovery campaigns

Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads. When logged-in users click on a Google lead form ad extension, some information pre-populates.. Lead form ad extensions will be available in Display campaigns later this year, Google noted in its announcement Wednesday. Google has expanded the field options available for collection since it initially started testing lead forms. Now in addition to name, email, phone number and postal code, advertisers can opt to collect city, state, […]

How search data can inform larger online business decisions

How search data can inform larger online business decisions

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented with), understand, and forecast with all types of data. Simple yet effective methods for identifying trends in online searches can ensure you’re getting your product or services in front of the right people at the right time. This is particularly useful if you sell a variety of seasonal products online. But the same process can […]

How to get a Knowledge Panel for your brand, even without Wikipedia

How to get a Knowledge Panel for your brand, even without Wikipedia

Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Knowledge Panels can also familiarize searchers with your organization and point them to resources they may be looking for, such as your customer service number, social profiles or even your most popular products. While the prevailing guidance may be to simply create a Wikipedia page in order to obtain a Knowledge Panel, there is more than one approach. While this guide primarily references Google, the […]

How SEOs can create a free server log dashboard to better understand incoming traffic to your website

How SEOs can create a free server log dashboard to better understand incoming traffic to your website

This technical SEO tutorial takes a step-by-step approach to create your free server logs dashboard using Elasticsearch. This approach harnesses the power of Elasticsearch to help create powerful visualizations using your log files. These visualizations help webmasters understand incoming traffic to their website by using data that is completely reliable and unsampled. And because it’s free, anyone can create this new dashboard to help SEOs gain a better understanding of technical SEO issues that might harm your website’s traffic. An example of a free log Dashboard with ElasticSearch A quick review of what you’ll need To build this dashboard, you will need to download your server log files along with […]

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The company is in talks with the White House and reportedly negotiating to take over TikTok’s operations in US, Canada, Australia, and New Zealand. Why we care. Despite its best efforts (see below), TikTok’s attempts to convince U.S. legislators that it operates wholly independently from its Chinese parent company ByteDance haven’t stuck. It’s options increasingly look […]

Will Google’s Ad Disclosure schema catch on?

Will Google’s Ad Disclosure schema catch on?

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on Friday. Ad Disclosure schema. Google’s testing an Ads Transparency Spotlight tool that relies on what it calls Ad Disclosure schema to show users information about the ads served on web pages. The Ads Transparency Spotlight tool is available now as a Chrome extension in alpha stage. (You can also enable it in Microsoft’s Edge browser if you allow extensions from other stores.) At this point […]

Why SEOs should care about brand

Why SEOs should care about brand

I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I believe that, together, we’ll come to the conclusion that SEOs should be actively involved in brand decisions. I think we’ll agree on that because we don’t have the option of saying “I’m not getting involved”. Because, like it or not, our brand interest is already affecting the performance we are held accountable for, so our […]

5 tips for starting international PPC

5 tips for starting international PPC

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting. Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this article, I’ll expand on each of these points to help you establish a framework for beginning to target other countries. Budget for different costs by country CPCs and CPMs to compete in ad auctions vary widely by country. You can get a rough estimate for projected spend in Google search by adding your keywords to […]

Google adds ‘Black-owned’ business attribute to local listings

Google adds ‘Black-owned’ business attribute to local listings

Verified Google My Business profile owners in the U.S. can now add a Black-owned business attribute to their listings. Business attributes are highlighted as icons when customers view a business’ profile on mobile, as shown below. The new Black-owned business attribute. Source: Google. Why we care Google said it has seen “a surge in online searches for Black-owned businesses” in recent months — a period in which the Black Lives Matter movement gained momentum. Distinguishing Black-owned businesses in local search may help those businesses attract visibility in Search and Maps and gain customers. “With this attribute, our goal is to make Search and Maps more inclusive and help support Black-owned […]