Google Posts, ‘temporarily disabled,’ now back

Google Posts, ‘temporarily disabled,’ now back

Given the recent Google My Business (GMB) policy changes, limited support and the general confusion during the coronavirus crisis, many local SEOs have had problems with listings updates and other GMB features. Posts is one critical GMB tool that has been operating unevenly. Posts were disabled. Google now says Posts are working, however, after having been “temporarily disabled.” It’s not clear why Posts were disabled; the company didn’t offer any explanation. Business posts were temporarily disabled and have now resumed. For more information, check out our Help Center→ https://t.co/cbEOr72wSR — Google My Business (@GoogleMyBiz) March 30, 2020 Google has been working with reduced support staff and recently temporarily shut down […]

SMX Overtime: Creating a video-first content strategy

SMX Overtime: Creating a video-first content strategy

Last month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that have come up around the current situation with social distancing. What recommendations do you have on getting company buy-in to have a YouTube presence? There are tons of stats on how video and YouTube are huge platforms with tons of traffic. I like to point out three tangible benefits. One, with Google putting more emphasis on the video carousel in SERP (55% of searches have video), videos are a great way to jump to the top of your […]

Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?

Google My Business: When should you use ‘special hours’ vs. ‘temporarily closed’?

On Friday we hosted our second Live with Search Engine Land, with four leading local SEOs discussing how local and multi-location businesses are coping with the coronavirus crisis. Google My Business was a central topic and there were numerous questions about how to handle business hours updates and specifically when and how to use “temporarily closed.” As a follow-up, I asked Rio SEO’s Krystal Taing, a GMB Gold Product Expert, to summarize and clarify some of the discussion around business hours for those who didn’t get a chance to attend. SEL: When should you use “special hours” and when should you use “temporarily closed”?  KT: If your business has adjusted […]

Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19

Live with Search Engine Land: Local SEOs talk ‘buggy’ Google My Business, COVID-19

[embedded content] Last week, Search Engine Land’s Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19. They spoke extensively about Google My Business and offered actionable tips about using new features to update profiles (and navigating the platform at a time when bugs are rampant and support is not exactly responsive). The talk was the second in our Live with Search Engine Land series of virtual events designed to bring the search community together at a time of such uncertainly. See our first talk here. We will be hosting another one […]

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem

“This is definitely a pivotal moment,” said former teacher turned entrepreneur Lisa Abel last week. Her business, selling the series of specialized classroom materials she developed, is in its second year. Abel sells exclusively on Amazon and relies on its Fulfillment by Amazon (FBA) program for all order processing and shipments. Amazon’s decision to stop accepting inventory shipments for non-essential items to its warehouses for a four-week period has left sellers like Abel scrambling. Further, once unimaginable supply chain disruptions have rendered existing, best-practice processes anything but reliable. ‘Expect the unexpected’ “We see various things. So expect the unexpected,” said Frank Koshenash, president of Wunderman Commerce North America. “We’ve seen an […]

Video: Kevin Doory on difference between traditional SEO and local SEO

Video: Kevin Doory on difference between traditional SEO and local SEO

Kevin Doory and I have an unusual history, he is good friends with two of my employees at RustyBrick. In fact, he use to work with one of them about a dozen years ago. So sitting down and chatting with Kevin was espesially fun. Kevin works at AutoRevo as the director of SEO. Kevin told me that he feels local SEO is more challenging than traditional SEO because you have all of the complexities with traditional SEO and then add on that local SEO factors like proximity, reviews, and more. We also briefly talked about Google November local update, where Google added neural matching to local search. He also shared […]

Google Search Console adds performance report and email preferences

Google Search Console adds performance report and email preferences

Google announced this morning on Twitter that it has launched a couple of new features in Google Search Console including a new way to choose whether to show performance data for your property directly in search results. Google also now lets you choose which types of emails you want to get. Performance data controls. Google said you can now choose to show performance data for your property directly in the search results. You know, that is when you do a search in Google and Google shows that box at the top from Google Search Console. Here is what that looks like: You can control if you see this now in […]

Microsoft Advertising expands UI redesign to more pages

Microsoft Advertising expands UI redesign to  more pages

The new Manager account overview page in the redesigned Microsoft Advertising UI Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, change history, reports, dimensions and more, the company announced Monday. Why we care The new UI, like the Google Ads redesign a couple of years ago, is aimed at helping advertisers access and act on information faster. For agencies and brands managing multiple accounts using a Manager account, […]

Will Facebook’s massive usage increases (eventually) turn into revenue?

Will Facebook’s massive usage increases (eventually) turn into revenue?

Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.” Traffic without ad revenue. But it immediately qualified that statement. The increased usage wasn’t tied to a corresponding increase in ad revenue: “We don’t monetize many of the services where we’re seeing increased engagement, and we’ve seen a weakening in our ads business in countries taking aggressive actions to reduce the spread of COVID-19.” It’s the same story across the internet, with news […]

Businesses should limit, not disable, their sites during temporary closures, Google says

Businesses should limit, not disable, their sites during temporary closures, Google says

Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can have a significant effect on your visibility in search, Google reiterated. You still want people to be able to find your business and learn about your products or services in the event you’re just closed temporarily. A full site takedown will make ramping back up more difficult as your […]