What happens if you stop doing SEO?

What happens if you stop doing SEO?

Often, businesses want to stop and start SEO. Some feel that taking a break won’t cause any issues. But when a client suggests taking a break, you can explain the details of what will happen. If you stop posting content correctly When you stop publishing content, the following things happen: You stop targeting new terms consistently. This results in fewer new keyword rankings and new traffic. You stop creating new pages that can be linked to, and the number of links you earn goes down. You stop capturing new visitors to add to your remarketing audiences, email list and push notification list. You stop generating content that can be used […]

Google unleashed the Panda algorithm 9 years ago today

Google unleashed the Panda algorithm 9 years ago today

Nine-years ago today, February 24, 2011, may have been one of the most memorable days for an SEO in their SEO career. It was the day Google released an algorithm update that was later to be known as the Google Panda update. February 24, 2011. That was the date, February 24, 2011, where 12% of Google’s search results were changed with the click of a button. Google told us this update aimed to drop the rankings of sites that had “low quality” and “shallow” content. It had a massive impact on sites making a lot of money through Google search and changed the way content was written on web sites […]

Video: Dixon Jones on building tools for the SEO industry

Video: Dixon Jones on building tools for the SEO industry

I had the honor of having Dixon Jones stop by my office and sit down and talk search. Dixon has a rich history in the search space, dating back to the 90s and still one of the most active members in the search community over 20-years later. Dixon and I spoke about a lot of topics including: The old days of Frontpage website development and doing SEO for those sites. He started his own search marketing agency, Receptional, in the late 90s that is still going strong. He helped grow one of the most popular SEO toolsets, Majestic. Now he is working on a new toolset named InLinks. We also […]

Google patent application reveals hints to E-A-T and categorizing health sites

Google patent application reveals hints to E-A-T and categorizing health sites

Google recently published a new patent application that was originally filed by Google back on August 10, 2018. The patent is named Website Representation Vector to Generate Search Results and Classify Website. Bill Slawski was the first to cover this new patent and did an outstanding job dumbing it down for us. The abstract. The abstract, although technical, explains how Google can classify a website into multiple classifications. Here is the abstract: “Methods, systems, and apparatus, including computer programs encoded on computer storage media, for using website representations to generate, store, or both, search results. One of the methods includes receiving data representing each website in a first plurality of […]

New local SERP live in Europe

New local SERP live in Europe

In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France – if not already throughout Europe. A more prominent directory box. Below is an example screenshot from a UK search, showing directory links above the map and local pack. SERP showing results for ‘asbestos removal Halifax UK‘ This change in the SERP grows out of Google’s continuing effort to comply with the European Commission’s antitrust […]

How to tackle rising Facebook CPAs

How to tackle rising Facebook CPAs

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager Madeline Fitzgerald said in sharing tips for lowering CPAs across Facebook at SMX West Thursday. Deconstructing Facebook CPCs Audience size: bigger is usually better. CPCs on Facebook are affected by audience size, account structure, and click-through rates (CTR). The narrower and smaller your target audience, the more competitive your bid will need to be, Fitzgerald […]

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger phrase and BMM. For those of us who rely on precise keyword matching and granular data for the best insights to work with, this is another major blow. But something can be done. We’ve got a script that provides a stopgap workaround that will tide you over until Google comes to their senses. Messing with […]

Google adds new image license metadata for licensable image label

Google adds new image license metadata for licensable image label

Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that Google Images is releasing a metadata framework through Schema.org for licensable images. Google will also be supporting the IPTC metadata standard. Content creators and distributors will be able to include the licensing information for pictures on their site, and it will be reflected on Google Images.” What is looks like. Here is a screen shot that shows the licensable label or badge in the […]

A quick guide to understanding Google’s quality rater guidelines

A quick guide to understanding Google’s quality rater guidelines

“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to CNBC. Gomes’ statement highlights the document’s relationship with Google’s algorithm, yet despite its relevance for publishers and SEOs, the quality rater guidelines (QRG) remain an intimidating resource for many digital marketers. At SMX West in San Jose, Jennifer Slegg, editor for The SEM Post, discussed how Google views the QRG, what quality raters do, and explained four of the guidelines’ most important themes for publishers. Quality raters are not SEO professionals and do not know whether algorithm changes that get tested will actually go live. […]

How digital commerce marketing is reshaping search, marketplaces and social

How digital commerce marketing is reshaping search, marketplaces and social

SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven by retailers that, seeing the monumental growth of Amazon, are seeking out richer ways to integrate and monetize their own first-party shopper data. Walmart Marketplace is one example, as is Microsoft’s acquisition of PromoteIQ which powers sponsored product ads that can be attributed to in-store and online sales among other capabilities for retailers like Kroger. First-party data is powerful – and is enabling brands to own direct, one-on-one relationships with consumers. Marvin also […]