TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will probably remain cautious about returning to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. Varying levels of consumer comfort. In a recent coronavirus-response consumer survey, the Pew Research Center found: 79% of U.S. adults are now comfortable going to the grocery store. 53% would feel comfortable going to a hair salon. 44% would feel comfortable eating in a restaurant (dine-in). 23% would feel comfortable at an indoor sporting event. There are significant differences in attitudes […]

Google tests showing Analytics data in Search Console with ‘Insights’

Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users deeper reporting into the performance of the site and its pages, including page views, average time on page, referring sites information and more from Google Analytics. Google Search Console Insights. Google has not officially announced anything about Google Search Console Insights, but Search Engine Land has obtained information on this new feature from various sources. Users can get Google Analytics data right in Search Console, including: Pages views overall. Page views of individual pages. Average time spend on the site overall. Average time spend on individual pages. Traffic to your […]

Google positioned to dominate the ‘O2O economy’

Google positioned to dominate the ‘O2O economy’

Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical worlds, Google My Business’ evolution and the future of local search as a more distributed phenomenon in my SMX Next keynote last week. Nearly every ‘enterprise’ is a local business. The term “local business” is often misunderstood and typically conjures up images of mom and pop stores and very small businesses. But any business that transacts offline or sells products and services in a physical place is effectively a local business. The logos below are just as much local businesses as are small merchants. […]

Free Google product listings expand to knowledge panels in Search results

Free Google product listings expand to knowledge panels in Search results

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will now all be organic and included in Surfaces across Google inventory. “We wanted to make sure that as consumers make a dramatic shift to e-commerce that we’re doing everything we can to make it easy for consumers to find all the best products from all the best sellers,” said Bill Ready, Google’s president of commerce who joined the company from PayPal in December, in an interview Friday. What’s new. The […]

4 elements every content medium needs to have

4 elements every content medium needs to have

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a challenge, even when you know what you want to say. You have a general concept of the message you want to deliver, but not the faintest idea of how you’re going to share it all in a single blog post, video or social media caption. Formulating what you want to communicate while ensuring you produce something of quality is a challenge that many face when it comes to content marketing. […]

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we care. TikTok for Business is further evidence that as its audience grows, the company is focused on building up its ad business. Instagram “Reels” now in 3 countries After launching in Brazil last November, Instagram is extending its TikTok-like short-form video product “Reels” to France and Germany, TechCrunch reported. With this roll out, Instagram added […]

Is your business ready to start using LinkedIn Ads?

Is your business ready to start using LinkedIn Ads?

When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals eagerly share all kinds of information about themselves. They come to the platform looking to learn, share, and discover business opportunities. It’s a B2B marketing wonderland. The only problem is, advertising to decisionmakers on LinkedIn isn’t nearly as straightforward as marketing to consumers on Facebook is. So, while LinkedIn Ads seems like a dream come […]

‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins

‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins

Verizon Communications has become the highest-profile advertiser to announce it’s joining the “Stop Hate for Profit” campaign, which asks companies to pause their Facebook and Instagram ad spending during the month of July. The movement was started earlier this month by a collection of non-profits and civil rights organizations including the NAACP and Anti-Defamation League. Stop Hate asserts that Facebook has facilitated the spread of hate speech, voter suppression and racism by turning a blind eye to content and publishers that promote hate speech. Intensifying internal and external pressure. Recently, Facebook confronted an employee backlash and virtual walkout over its unwillingness to remove comments by President Trump suggesting violence against […]

Google will now auto-delete your location history after 18 months

Google will now auto-delete your location history after 18 months

Ahead of next week’s California Consumer Privacy Act (CCPA) enforcement deadline of July 1, Google announced a number of new privacy updates. The company doesn’t mention CCPA in its blog post, but the timing is probably not entirely coincidental. Location History 18 month expiration. The primary announcement concerns Google Location History and a new 18 month, default auto-delete policy. Location history is opt-in (it wasn’t always). But if it’s turned on, user location data will now automatically be deleted after 18 months. Users can also delete their location data manually or set auto-delete to happen at three month intervals. Today, auto-delete must be activated by the user. That will no […]

How to diagnose and fix a search rankings dip

How to diagnose and fix a search rankings dip

When your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly identifying the affected areas of your site and the factors that may have resulted in the decline can enable you to reclaim or even improve your rankings. Holly Miller Anderson, former SEO product manager for Macy’s Tech, detailed her systematic approach and the tools she relies on to diagnose and fix rankings drops in a talk during SMX Next (free registration) this week. The tools and resources Anderson uses to get to the bottom of rankings declines. Why your rankings might have fallen Anderson noted […]