Pro Tip: Table of contents can provide additional link options in organic search

Pro Tip: Table of contents can provide additional link options in organic search

Seeing search results as real estate is nothing new. Digital marketers are constantly trying to gain “share” of that real estate any way we can. These tactics are constantly changing and ultimately controlled by search engines. Table of contents links are not new either but one that provides several values regardless of how search engines include them in search results. By implementing anchor jumps using <a href=#stuff”> that match a page element with the same ID you may be able to gain some benefits. Additional organic search result real estate: Search engines can add these TOC links below your organic search results ultimately taking up more visual space and providing […]

Google upgrades enterprise messaging capabilities in Maps and Search

Google upgrades enterprise messaging capabilities in Maps and Search

Google Messaging has been a better idea than experience, perhaps until now. The company announced that it was upgrading the capabilities of messaging for enterprises in Maps and Search. New and improved. Google said today that it was expanding the business categories that would have access to messaging. It was also adding product features: “smart replies, visual product carousels, and unique welcome messages.” Google says that messaging on its platform (Android and Maps for iOS) can also smoothly transition from automated replies to a live agent if needed. Messaging in the GMB Profile (Search and Maps) In the above example, I searched for Walmart through the Google app on my […]

Google agrees to start paying for news content

European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative fights and tortured battles over copyright laws. After fighting the idea of paying publishers to display or link to their content, Google is now ready to comply. Paying for ‘high-quality’ content. Google said earlier in a blog post that the company would begin paying “for high-quality content for a new news experience launching later this year.” It didn’t disclose any further information beyond the fact that the program will be part of “an enhanced storytelling experience that lets people go deeper into more complex stories.” […]

Black Lives Matter content: Latest in unintended brand safety consequences

Black Lives Matter content: Latest in unintended brand safety consequences

An ad for Septicease displays on a New York Times article about Black Lives Matter. No offense to Septicease, but the company would likely admit it is not a brand-name advertiser. That its ad is showing at the top of a New York Times article about the dramatic increase in public support for the Black Lives Matter highlights the deep misalignment between media consumption (rising) and digital ad spend (declining) that often occurs in pivotal societal moments. In the name of “brand safety,” some advertisers are blocking their ads from appearing on content about the Black Lives Matter movement and protests, Ad Age reported Friday. Some marketers are even blocking […]

What’s Digital Asset Management and why are marketers adopting the technology?

What’s Digital Asset Management and why are marketers adopting the technology?

Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats. This phenomenon is driving brands to shift to a customer-centric marketing model that requires personalized content to be delivered to a wide variety of customer touchpoints –– an approach that is more easily implemented with Digital Asset Management technology. More about Digital Asset […]

Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]

[embedded content] “[It’s] a totally fascinating product, but has some drawbacks as well,” Mike Ryan, product management lead at Smarter Ecommerce, said of Google’s Smart Shopping campaigns, which use automated ad placement and bidding to optimize for a given conversion or return on ad spend (ROAS) goal. During our Google Shopping session of Live with Search Engine Land, Ryan shared some of the pros and cons of the newer Smart Shopping campaign type compared to Google’s standard Shopping campaigns. Related: Smart Shopping campaigns: How to test and extract more value from automated campaigns “You can get some kind of full-funnel coverage with a single campaign,” Ryan pointed out as one […]

Facebook intros new knowledge panel-like information boxes

Facebook intros new knowledge panel-like information boxes

Facebook has introduced knowledge panel-like information boxes into its search results for certain queries, SocialMediaToday first reported Tuesday. The information within the boxes are sourced from Wikipedia. The Facebook search results for “nicolas cage,” on desktop and on the Facebook mobile app. Clicking on “More Info” takes users to the entity’s Facebook page. Not just for celebrities. As is the case with Google’s knowledge panels, these information boxes may surface for non-human entities. Below are the results for “parks and recreation.” Clicking on any of the links within the information box takes users to the Facebook search results for those queries. Long time no see, Facebook Search. Facebook’s search engine […]

Google Merchant Center tips: Supplemental feeds and feed rules [Video]

Google Merchant Center tips: Supplemental feeds and feed rules [Video]

[embedded content] The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and triple-digit sales growth in April in some sectors. During that same month, Google opened up its Shopping search results to free listing after eight years as an ads-only product, giving merchants one more organic avenue to reach consumers. For e-commerce businesses, the stage is set to increase sales, if they can get their product listings in front of consumers. During our Google Shopping session of Live with Search Engine Land, Kirk Williams, owner of ZATO Marketing, shared a few ways to increase your products’ […]

Life after Google Shopping: Don’t be a one-trick pony

Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram that people want to pour money into. However, what a lot of brands miss out on is having a true cross channel marketing strategy. The best marketers I know are able to work across ad platforms and are not a one trick pony. They can help guide, suggest and recommend how to incorporate and share information between ad platforms. They are as tactical as they are strategic for the brands they work on. One quick note, sometimes people call shopping ads by the old name product […]

Google to allow removal of counterfeit goods from search results

Google is now allowing users to report counterfeit goods within the organic/free Google search results for removal. This works similar to the DMCA process, where you can request removal of stolen copyrighted content from Google’s search results. What are counterfeit goods? Google Ads already prohibits such products from being advertised on Google and it describes counterfeit goods as goods that “contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. “ How do you report counterfeit goods for takedown? Google has […]