How to use Google Ads Explanations to understand performance changes

How to use Google Ads Explanations to understand performance changes

Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations are available at the campaign and ad group levels when there is a significant change in performance of clicks, cost, impressions or conversions. Before you read further, if you’re all in on Smart bidding, you won’t see Explanations. They’re only available — at this point — for Search campaigns using manual bidding or enhanced CPC. How it works. To see Explanations, you’ll need to compare contiguous time periods of the same length — 7 […]

Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Google’s Accelerated Mobile Pages (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized AMP implementation by making it a requirement for publishers that want their articles featured in Google’s prominent Top Stories carousel. With the recent announcement that Google plans to lift the AMP requirement beginning in 2021, publishers are reevaluating whether their resources are better spent optimizing their mobile experiences to be eligible to appear in the Top Stories section without AMP, or if it’s just easier to continue maintaining AMP versions of their pages. What is AMP? Originally created by Google, AMP is an open-source HTML […]

Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes

Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes

Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. Ben Gomes moves from Search to Education Gomes isn’t leaving Google; he’ll be taking on a new role connected to various Google education and learning initiatives: Google for Education, Google Scholar and education search, as well as Google Arts & Culture. These areas are said to be a “big priority” for the company with the increased importance of distance learning in the wake of COVID-19. Gomes, according to a Google spokesperson, will also remain a technical advisor […]

SEMRush drops paid guest blogging service after Google policy scrutiny

SEMRush drops paid guest blogging service after Google policy scrutiny

SEMrush, a very popular SEO toolset, came under scrutiny in the SEO industry this week when its content marketplace added guest blogging services that highlighted natural links as a benefit to the service. This ultimately resulted in SEMrush dropping the service from its website. SEMRush guest blogging. SEMRush removed the guest blogging page from its site, which previously said: “The Guest Posting service from SEMrush Marketplace provides you with a cascade of high-quality, natural links to your site, boosting your rankings and helping you get more organic traffic. Without doing any research or routine work yourself, you can order unique content with an integrated backlink to your site, which is then placed […]

Google My Business offers more flexibility with business hours

Google My Business offers more flexibility with business hours

Google My Business has launched a new feature to give local businesses more flexibility with their business hours that reflect ways they’re adapting for social distancing as they start to reopen. You can now set up “more hours” in Google My Business with special times for seniors, pickup, kitchen, and more. You can even set these hours by day of the week and multiple times per day. How it works. You will need to login to your business profile in Google My Business. On your computer, sign in to Google My Business. If you have multiple locations, open the location you’d like to manage. Click Info. Next to “More hours” click Edit . […]

Google launches featured snippet to web page content highlight feature

Google launches featured snippet to web page content highlight feature

For the past couple of years Google has tested highlighting content on a web pages based on clicking on a featured snippet from the Google search results. This was being tested both on desktop and mobile. This is now live and works on most Google featured snippets and on most web browsers. The confirmation. Danny Sullivan from Google said on Twitter this feature went live last week after years of testing. Danny said “we’ve done this regularly with AMP pages since December 2018. We tested with HTML pages last year, as noted. We now do it regularly HTML pages, since last week.” We’ve done this regularly with AMP pages since […]

Google confirmed indexing issues causing some stale results

Google confirmed indexing issues causing some stale results

Google has confirmed that there are indexing issues in Google Search that are causing some stale search results. Google said “we’re currently experiencing indexing issues that may cause stale search results in some cases.” The confirmation. Here is Google’s post on Twitter about this issue: We’re currently experiencing indexing issues that may cause stale search results in some cases. We’ll update this thread when we can provide more information. — Google Webmasters (@googlewmc) June 2, 2020 What are the issues. Earlier this morning, I reported on my personal blog, that it appears Google is having indexing issues. New content was not being shown for large publishers that the New York […]

Common JavaScript errors that can harm your SEO [Video]

[embedded content] “Often, I see JavaScript being blamed when the problem is something else,” Martin Splitt, search developer advocate at Google, cited as the underlying issue behind many of the site errors he comes across. During our crawling and indexing session of Live with Search Engine Land, Splitt discussed the most common JavaScript-related issues that can hurt a site’s SEO as well as some ways to avoid them. One popular misconception is that JavaScript simply does not work well for search engines. “Well, you could [have JavaScript work well for search engines] if your JavaScript wouldn’t be roboted, so we [Google] can’t access your JavaScript,” Splitt said. When using external […]

Bing Webmaster Tools now gives you competitive link data

Bing Webmaster Tools now gives you competitive link data

Bing announced it pushed out a new feature for its backlinks tool within Bing Webmaster Tools. The new feature is named “similar sites” and it lets you compare your site’s backlinks to another site. How do you access it. To access this, login to Bing Webmaster Tools, click on Backlinks and then on the “similar sites” tab. You can also go directly to it by clicking here. What it looks like. Here is a screen shot of my site, seroundtable.com which I have verified access to in Bing Webmaster Tools. I am now comparing it with this site, which I do not have verified access to within Bing Webmaster Tools. […]

Why the evergreen Googlebot is such a big deal [Video]

[embedded content] The evergreen Googlebot was a huge leap forward in Google’s ability to crawl and render content. Prior to this update, Googlebot was based on Chrome 41 (released in 2015) so that the search engine could index pages that would still work for users on older versions of Chrome. The drawback, however, was that sites with modern features may not have been supported. This discrepancy created more work for site owners that wanted to take advantage of modern frameworks while still maintaining compatibility with Google’s web crawler. Always up-to-date. “Now, whenever there is an update, it pretty much automatically updates to the latest stable version, rather than us having […]