Google local ranking changes in early May? Thank a bug

Google local ranking changes in early May? Thank a bug

End of April and early May, the local SEO community were noticing a lot of ongoing fluctuations and volatility with the Google local search results both in Google Search and Google Maps. It turns out, this was not the result of an algorithmic update but rather a bug. Danny Sullivan of Google said last week, “Just wanted to update. Thanks for the examples. They helped us find a bug that we got resolved about about [sic] two weeks ago, and that seems to have stabilized things since.” The statement. Here is Sullivan’s set of tweets around these local ranking fluctuations: Just wanted to update. Thanks for the examples. They helped […]

Your customers aren’t interested in your COVID messaging anymore, what now?

Your customers aren’t interested in your COVID messaging anymore, what now?

Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of Memorial Day weekend. People are ready for the outbreak to be over, which extends to content from brands. Mounting Evidence of Fatigue As early as mid-April, roughly three weeks into state lockdowns, there was evidence of COVID-fatigue showing up in audience-engagement data from Chartbeat and Taboola, as well as survey data collected by the Harris Poll (for GCI Health) and communications firm Mitto. The Harris survey found that 93% of respondents […]

Has your opinion about attending conferences changed? Take our survey

Has your opinion about attending conferences changed? Take our survey

Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020. The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in place, a benchmark that we’re calling the Event Participation Index. Since we first asked the question, the world still is grappling with coronavirus, with the United States passing a grim milestone with more than 100,000 dead. At the same time, many states have begun phased reopening plans, and the population is beginning to adjust to […]

SEOs and developers: Why they’re better together [Video]

SEOs and developers: Why they’re better together [Video]

[embedded content] SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly at enterprise companies. In these larger organizations, product managers, writers, UX designers and developers are the ones whose work may consistently affect a site’s ability to rank highly. Oftentimes, this makes SEO teams only as efficient as their ability to communicate and cooperate with other teams. During our crawling and indexing session of Live with Search Engine Land, Google’s Martin Splitt shared his mission to shatter the divide between SEOs and […]

Nearly two-thirds of online publishers saw lower CPMs in early May

Nearly two-thirds of online publishers saw lower CPMs in early May

Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs, Ad Exchanges, Ad Networks), the trade body reports that 62% of publishers have seen significantly or somewhat reduced CPMs in the face of ad budget cuts and diminished advertiser competition. The survey was conducted between April 29 and May 11. Source: IAB survey, n=173 Programmatic less impacted. Programmatic providers have been less impacted overall, with […]

Online ad revenue was almost $125 billion in 2019 but growth is slowing

Online ad revenue was almost $125 billion in 2019 but growth is slowing

Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad growth is slowing, however. Last year, it came in just under 16% year-over-year, $17 billion more than 2018. Categories that exceeded the overall 16% growth rate included: Online video advertising – 33.5% Mobile – 24% Social media advertising – 23% Internet audio advertising – 21.2% Roughly 70% of digital ads were served and seen on mobile devices, a five-point gain from last year. But, mobile ad revenue growth is slowing too, “as the underlying platform is maturing.” Desktop revenue, however, […]

The Google Page Experience Update: User experience to become a Google ranking factor

The Google Page Experience Update: User experience to become a Google ranking factor

Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users will have a poor experience on your pages, Google may not rank those pages as highly as they are now. This update is called the Google Page Experience update and is not expected to go live until sometime in 2021, so you have plenty of time to prepare. What is page experience? Google has a detailed developer document on the page experience criteria but in short, these metrics aim to understand how a user will perceive the […]

The Ultimate Google Disavow Guide

The Ultimate Google Disavow Guide

Since its introduction in 2012 the Google Disavow Tool has become an indispensable instrument for website operators and online marketers It is the only method of positively mitigating backlink risks and maintaining off-page signals. If used correctly, the Disavow Tool becomes a one-way communication channel with Google. The wider application of the Disavow Tool and the vast amounts of data that it continues to generate for Google remains a source of speculation. It’s main purpose, at least from the website operator’s point of view, remains the dissociation of their website from PageRank passing backlinks that may otherwise hold organic search visibility down. When used carelessly, however, the Disavow Tool can […]

Common oversights that can impede Google from crawling your content [Video]

[embedded content] “I don’t know why people are reinventing the wheel,” said Martin Splitt, search developer advocate for Google, during our crawling and indexing session of Live with Search Engine Land. As more and more techniques are developed to provide SEOs and webmasters with flexible solutions to existing problems, Splitt worries that relying on these workarounds, instead of sticking to the basics, can end up hurting a site’s organic visibility. “We have a working mechanism to do links . . . so, why are we trying to recreate something worse than what we already have built-in?” Splitt said, expressing frustration over how some developers and SEOs are diverging from the […]

Technical SEO for Shopify: A guide to optimizing your store for search engines

Technical SEO for Shopify: A guide to optimizing your store for search engines

Shopify’s platform makes it simple for beginner store owners to launch their e-commerce sites, but that convenience means that many of the technical aspects of your site have been decided for you. This introduces some Shopify-specific quirks that you may run into when optimizing your site architecture, URL structure, and use of JavaScript. The basic search optimizations that all Shopify store owners should be aware of are already covered in our main Shopify SEO guide. In this guide, we’ll help you finetune your Shopify site’s technical SEO to help search engines crawl and index your pages. Tackle duplicate pages Shopify implements collections for grouping products into categories, making it easier […]