Facebook Marketplace is open for businesses selling new products

Facebook Marketplace is open for businesses selling new products

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to process a transaction through checkout, and the option to offer shipping. Now, Facebook Marketplace is open to US-based businesses selling new products. According to Facebook’s internal data from 2019, one out of three Facebook users also utilize Facebook Marketplace, which means there is a major B2C opportunity for US retailers. Here are four reasons why […]

How Google crawls and indexes: a non-technical explanation [Video]

[embedded content] The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and indexing are often overlooked or misunderstood. During our crawling and indexing session of Live with Search Engine Land, Martin Splitt, search developer advocate at Google, explained these two processes using a simple analogy about librarians. “Imagine a librarian: If you are writing a new book, the librarian has to actually take the book and figure out what the book is about and also what it relates to, if there’s other books that might be source material for this book or might be referenced […]

Learn actionable tactics from search marketing experts – free!

Learn actionable tactics from search marketing experts – free!

Looking for creative ways to adapt search to new digital experiences? Wondering what tools can help remedy a drop in rankings? Eager to leverage new technologies to enhance e-commerce experiences? Join thousands of your peers online (for free!), June 23-24, for SMX Next to learn innovative SEO and SEM tactics that can help you achieve these and many more search marketing initiatives! Don’t miss the opportunity to learn from T-Mobile, Procter & Gamble, Macy’s, and more – for free – all without leaving your desk (or couch!):   You’ll also train with search marketing technology experts from Microsoft, Bruce Clay, Moz, Botify, and loads more. I’ll reach out again when […]

Core Web Vitals report replaces Speed report in Google Search Console: What you need to know

Core Web Vitals report replaces Speed report in Google Search Console: What you need to know

Google has quietly swapped out the speed report in Google Search Console with the new Core Web Vitals report. If you are trying to find the speed report, don’t panic, it has just changed names and is using the new web vitals engine to power it. Core Web Vitals in Search Console. When you login to Google Search Console, Google will show you a notice about this new report: This is what the report looks like; yes, it looks pretty similar to the speed version. Google has not announced what has changed exactly with this report, but it does show different metrics. Here is what it looks like now: What […]

New Google My Business features aim to help SMBs pivot and survive COVID-19

New Google My Business features aim to help SMBs pivot and survive COVID-19

Google reported searches for “how to help small businesses” spiked in March, “increasing more than 700% since February.” Partly in response to this outpouring of interest, Google introduced support links in early May. This is just one of several new features and tools Google is rolling out broadly in an effort to help local businesses survive COVID-19. Global expansion of support links. Initially available for English speaking markets (i.e., U.S., U.K, Canada, Ireland, Australia and New Zealand), support links are now expanding to 18 additional countries including Japan, Spain and Italy. They allow business owners to add donation and gift card links to business profiles, through Google partnerships with PayPal […]

Google is coming for Facebook budgets with Discovery ads, now available globally

Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery ads have emerged from testing and are now available to all advertisers globally. Discovery campaigns quietly rolled out last month, and Google made the news official Wednesday. Discovery ads are eligible to serve across the YouTube Home and Watch Next feeds, Discover feed on the Google Search app and in Gmail Promotion and Social tabs and open up new avenues for both Google and advertisers. Treading lightly If […]

Analyze retail category performance across Google Ads Search and Shopping campaigns

Analyze retail category performance across Google Ads Search and Shopping campaigns

New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words that people search for on Google.” To get started. Create a new custom table report from the Reports tab in Google Ads. The fastest way to start building a retail category report is to just enter “Retail” in the search bar in the report builder. There are five levels of product categories, each one more granular than the next. You can add any level or stack levels in the rows section. Then […]

Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays. Originally noticed by Android Police, I was able to access and activate it on my iPhone through the Google Home app. (I have not yet tried to test it.) Turning on the feature. On an iPhone, you can enable the feature by opening the Home app, tapping your image in the upper right and then selecting assistant settings. Following that, you choose payments and toggle on the “confirm with voice match” option. You’ll then see the screens below introducing the feature. Supported by an existing credit card on file, confirm […]

Blogging for Shopify: A unique SEO approach

Blogging for Shopify: A unique SEO approach

One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. This creates a discrepancy between what content the store has and what Google is “willing” to rank. The result is that the Shopify store doesn’t have pages to support the intent of the keywords. In this post, we’ll talk about ways you can identify and fix this discrepancy. Let’s dive in: Identifying keyword intent for Shopify Let’s use an example of a query for the term “selfie camera.” On the surface, this appears to be a transactional […]

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related implications for the digital marketing ecosystem. According to an Alignable survey of more than 300,000 small businesses, roughly 85% have now been affected, mostly in the form of lost revenues and layoffs. About 75% of SMBs have applied for help from the Payroll Protection Program, although less than 40% had successfully received funds as of […]