Call Analytics tools in the spotlight: Marketing’s unsung heroes

Call Analytics tools in the spotlight: Marketing’s unsung heroes

As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search ad, a Google My Business listing or even display advertising. Whether it’s coordinating a curbside pickup, asking about current business hours or seeking information about products, it’s happening on the phone. I’m not the only one experiencing this. Both AT&T and Verizon have been reporting dramatic increases in the volume and duration of voice calls […]

Shopify SEO Guide: How to increase organic traffic to your store

Shopify SEO Guide: How to increase organic traffic to your store

Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it is to discover and use your Shopify store, the more likely people are to shop with you. The fundamentals covered in our SEO guide also apply to Shopify SEO, but there are some tricks involved in getting a Shopify site fully optimized for search. There are also nuances and other factors to be mindful of when evaluating the platform’s SEO capabilities. Get the Periodic Table of SEO Factors In […]

Bing can now answer queries with a simple ‘Yes’ or ‘No’

Bing can now answer queries with a simple ‘Yes’ or ‘No’

Bing can now return a “Yes” or “No” answer for certain queries, the company announced Tuesday. The new search feature includes the one-word answer as well as a carousel of related excerpts from various sources. What it looks like. This was the top result for the query “can dogs eat chocolate” prior to the change. Source: Bing. The new yes/no summary result now looks like this: Certain queries will also trigger an option to refine the search for a more specific answer, as seen above. Clicking on one of the refined search options takes you to the results for that query, which may also display the yes/no summary. This feature […]

Is automotive a bellwether for Google My Business trends during COVID-19?

Is automotive a bellwether for Google My Business trends during COVID-19?

Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to date and relevant with Google suspending customer reviews and scaling back support. Meanwhile, how has GMB performance been affected? To find out, I worked with my company Reputation.com to examine GMB performance across all verticals. One trend that seemed to come out of this analysis was that automotive appears to be not only a bellwether for the U.S. economy, but also as an industry to look at to see what is likely going to happen on GMB […]

See who’s keynoting SMX Next

See who’s keynoting SMX Next

Next month, thousands of search marketers from around the world will log online for SMX Next, a free virtual event designed to equip you with actionable SEO and SEM tactics that can drive more traffic, leads, and sales. Join us June 23-24 to access more than 30 sessions from leaders in search marketing technology, actionable insights from senior-level search marketers, and four, just-announced keynotes from the Search Engine Land experts you know and trust: Don’t miss this opportunity to learn how emerging technology and advancements in search platforms are changing what it means to be a tactical and effective search marketer… today and into the future. Register now for a […]

Google Search Console adds new guided recipes reports

Google Search Console adds new guided recipes reports

Google launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in Rich Results test. This new feature allows you to “instantly validate the markup for individual recipes,” Google said. IT also lets you discover any issues with all of the recipes on your site. Guided Recipes Enhancement Report. The new guided recipes enhancement report gives you a dedicated report for your recipe markup. It will show you errors, warnings, and fully valid pages found among your site’s recipes. In addition, if you find an issue and then fix that issue, you can use the report […]

FAQ: All about Google Shopping’s free and paid product listings

FAQ: All about Google Shopping’s free and paid product listings

Google shook up Shopping search in April 2020 by including free listings in Google Shopping results. This new approach is live in the U.S. and will roll out globally by the end of the year. Its a significant change for Google Shopping after eight years of being an advertising-based service. For retailers it means you no longer have to advertise to show up in Google Shopping — in fact, most results are now organic. From making your products eligible to show for free in Google Shopping to measuring results and optimizing for maximum visibility, here’s what retailers and brands need to know to make the most of Google Shopping now […]

Video: Gilad Sasson on cannabis SEO and past vs. future of SEO

Video: Gilad Sasson on cannabis SEO and past vs. future of SEO

Gilad Sasson is an SEO I’ve known for almost two-decades now. I had the opportunity to interview him when I visited Israel last December. In our interview, we talked about the good old days of the SEO community and some of the early SEO forums. But then quickly moved to the topic about the future of search and SEO. He is the type of person to always see opportunity in Google changes. That is what makes a good SEO, good. The ability to adapt and change with the ever-changing space, is what SEO is all about. We also talked a bit about the space of cannabis, specifically the lack of […]

Google to sunset Gallery ads beta, focus on Image Extensions

Google to sunset Gallery ads beta, focus on Image Extensions

Gallery ads, the splashy, image-driven format that Google introduced last year, will be phasing out. Instead, Google will focus its other image beta, image extensions. Google is informing Gallery ad beta testers that the format will sunset beginning in August. The ads featured a large carousel of images. The format has worked for the automotive industry with the auto ad unit, but didn’t gain enough traction with other verticals. Whereas Gallery ads required setting up a whole new ad format and having effective image assets on hand, image extensions have a much lower barrier to entry. Image extensions. Image extensions are still in closed beta, so you won’t see them […]

More missing Google My Business reviews appearing as publication speed picks up

In mid-March Google temporarily disabled publication of new reviews, business owner review replies and new Q&A posts. There were other delays in posting new listings or hours and address updates as well. Then, in early April, Google began to slowly publish some of the “backlogged” reviews. Speed picking up: all countries and most categories. The GMB support site notice was changed to read, “Review replies are now available. New user reviews, new user photos, new short names, and Q&A will gradually return by country and business category.” True to the use of the adverb “gradually,” many local SEOs were complaining that they still weren’t seeing the bulk of their customers’ reviews […]