Google Search Console API to stop supporting HTTP and JSON-RPC requests

Back in 2018, Google notified developers that it will end support for HTTP and JSON-RPC requests for its APIs. Today, Google announced on the Google Webmaster Twitter handle that this will be happening soon. HTTP & JSON-RPC requests. Google said that if you are using the Google Search Console API and batch HTTP and JSON-RPC requests, it will stop working soon. You might be using this method. Google noted that it continues “to see requests for the Search Console API like that.” This means that you may be using these methods. Google recommends users “check your implementations” to ensure you are not using HTTP and JSON-RPC requests. The announcement. Here […]

Google Chrome to crack down on battery- and data-sucking display ads

Google Chrome to crack down on battery- and data-sucking display ads

Google’s Chrome browser will start blocking resource-heavy ads around the end of August, the company announced Thursday. Ads that are programmed poorly, aren’t network-optimized or mine cryptocurrency (seriously) can affect users’ devices — hogging network data and draining batteries. “We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it,” Marshall Vale, a Chrome product manager wrote. What will happen? Chrome will limit the resources a display ad can use before a user engages with it. If an ad exceeds the resource limit, Chrome will unload the ad using a […]

What do local SEOs really think of Google My Business support?

What do local SEOs really think of Google My Business support?

It’s already hard to remember a time when a local SEO’s priorities included having to deal with Google My Business’ various support teams across email, phone, live chat, and social media. Earlier this year, though, it was a different story. So, inspired by serious issues with incorrect recommendations, errant listing suspensions and very long wait times for reinstatements earlier this year, I sought to find out what the local search experts (many of whom are GMB Product Experts) really thought of the quality of Google My Business’ support, and compiled the following reactions from a long list of local SEO pros, including Joy Hawkins, Ben Fisher, Greg Gifford, Dan Leibson, […]

The old marketing playbook isn’t enough during COVID [Video]

The old marketing playbook isn’t enough during COVID [Video]

[embedded content] “We’re seeing . . . that a lot of brands are doing things that they have never done before, and that’s actually what is working,” Kaitlin McGrew, SEM strategist at PMG, said during our digital commerce marketing session of Live with Search Engine Land, adding that she has been witnessing brands offer deeper discounts on products that typically don’t get marked down to help bring key performance indicators close to their normal levels. Fashion accessory brand Groove Life also took an approach that is counter to what many marketers might be considering these days: “We were like, ‘Well, we’ve got this creative, we’re planning on doing a sale […]

Inside the judging chamber: 17 tips for crafting impressive awards submissions

Inside the judging chamber: 17 tips for crafting impressive awards submissions

Since inception in 2015, the Search Engine Land Awards have maintained some of the highest submission requirements and strictest standards among digital marketing awards programs. The application process requires submitting details around campaign budget, metrics, strategy and tactics, tools and resources used by entrants, in addition to laying out a compelling case study within the submission limitations. As a result, assembling all of the required materials and supporting data is a team effort and time investment, though one past winners and finalists have concurred is well worth the effort. About our panel of expert judges While it’s common across many marketing awards programs to have a judging panel of peers […]

Black Friday in April: e-commerce is booming according to three reports

Black Friday in April: e-commerce is booming according to three reports

Retail sales were down 8.7% in March, the steepest decline ever recorded. However in April, e-commerce enjoyed unprecedented growth, aided in part by government stimulus payments. And over the past past week, data released by Adobe, Shopify and PayPal reflect the scale of e-commerce gains and even “Black Friday” level traffic and transactions. Double and triple-digit digital sales growth. Adobe’s new “Digital Economy Index” released earlier today found that e-commerce grew sequentially by 49% (which is huge) and individual categories experienced even higher growth. For example, electronics sales were up 58% and daily online grocery sales were up 110%. The data come from “trillions of transactions, tens of millions of […]

Retailers can now link their PayPal and Google Merchant Center accounts

Retailers can now link their PayPal and Google Merchant Center accounts

Connect your PayPal account to Google Merchant Center. When Google announced last month that its Shopping search results would include free listings, it also announced an integration with PayPal. That integration is now live. Retailers and brands using PayPal as a checkout option on their sites can link their PayPal accounts to their Google Merchant Center accounts in order to onboard products for listings across Google. If you’re new to Google Merchant Center, the PayPal connection can also speed up the merchant verification process. How to get started. After you log into Google Merchant Center, click on the Tools icon in the upper left navigation and then “Platforms.” You’ll then […]

Amazon Posts: A feed-based shopping experience on Amazon

Amazon Posts: A feed-based shopping experience on Amazon

As part of its ever-expanding repertoire, Amazon has added a feed-based shopping experience with Amazon Posts. Here is a quick rundown of what the program is, the current state of tools and capabilities, and how brands should approach it moving forward. What is Amazon Posts? Released as a beta in 2019, Amazon Posts is a new brand discovery experience. It features lifestyle or branding imagery as the creative while landing shoppers on a product detail page. Posts can be found on an advertiser’s own brand detail page, related brand detail pages, category-based post feeds, and feeds for related posts directly on a product detail page (PDP). This feed essentially creates a […]

Stores have been closed so location data isn’t relevant, right? Wrong.

Stores have been closed so location data isn’t relevant, right? Wrong.

Until COVID-19 hit, location data was being used by marketers for real-world audience insights and online-to-offline attribution. And while smartphone data has gotten attention as part of “contact tracing,” one could assume marketing use cases for location data might have disappeared. What consumers are actually doing. But that’s definitely not the case. Many marketers are using location data for real-time insights about what consumers are doing on the ground — literally. Surveys reflect attitudes, hopes and fears. But behavior is often different. As a basic matter, “You can see how people actually responding to the guidance they’ve been given,” observes Duncan McCall, CEO of PlaceIQ. “Are they going out, are […]

What are enterprise workflow and project management tools and how do they help marketers?

What are enterprise workflow and project management tools and how do they help marketers?

The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.” For marketers and agencies, a project might be a particular campaign or initiative, or it may be the development of a website or a mobile app. These efforts might involve in-house or contract developers or designers and may require collaboration across regions or around the globe. In our recent Martech Intelligence Report, we examine software that documents and optimizes the processes, workflows and projects undertaken by digital marketers. […]