Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt

Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt

[embedded content] “You might shoot yourself in the foot when you don’t expect it, so why would you build something more brittle if all it does is solve a non-problem?” Martin Splitt, search developer advocate for Google, warned SEOs and developers. Reinventing the wheel with technical workarounds has been a frustrating trend, Splitt said on our crawling and indexing session of Live with Search Engine Land. During his discussion Friday with Search Engine Land News Editor Barry Schwartz, Splitt shared ways that SEOs can avoid the most common indexing and JavaScript pitfalls, why he and other Google employees refrain from addressing all our questions as well as why the company […]

The time for a website migration is now

The time for a website migration is now

Back in March I wrote about reconsidering your decision to pull back on digital marketing budgets due to COVID-19. In a time of uncertainty, it’s natural for businesses to be questioning their spending. As revenue is declining many companies are becoming rich in people-hours and poor with cash-in-hand. This is why I emphatically suggest that NOW is the time your company doubles down on their website. Now is the time to push forward on that migration project the team has been putting off for so long. Why migrate now? In my 10+ years helping businesses execute migrations, I commonly hear two reasons why they’ve put them off for so long. […]

Google tests ‘Curbside Pickup’ badge for local Shopping ads

Google tests ‘Curbside Pickup’ badge for local Shopping ads

“Curbside pickup” badges are now appearing on eligible Local Inventory Ads in Google Shopping One area where Google has an edge over Amazon? Local retail. In response to COVID-19 restrictions, Google has been giving local businesses more messaging options such as special store hours, pickup and delivery options and more in Google My Business. Now, it has also enabled “Curbside pickup” badges for Local Inventory Ads. Curbside pickup. Google has been piloting the “Curbside pickup” feature with a small group of Local Inventory Ad (LIA) retailers since the end of April. Officially announced Monday, the badges appear at the top of eligible ads on both mobile and desktop results. To […]

Video: Limor Barenholtz on how SEO has changed over the years

Video: Limor Barenholtz on how SEO has changed over the years

While in Israel last December, I sat down with the head of SEO of Universal McCann Digital, Limor Barenholtz. I’ve known the CEO of Universal McCann Digital from the early days of the company and he told me I had to have a conversation with Limor. So we did. Limor is a natural hacker or tinker, she loves to break web sites down and build them back up to learn how to improve them. That is what sparked her interest in SEO and Google’s ranking algorithms. In our conversation we talked a bit about the old days of SEO and how things have changed over the years. Basically how SEOs […]

Now, Shopify merchants can quickly turn their catalogs into shoppable Pins

Now, Shopify merchants can quickly turn their catalogs into shoppable Pins

A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalogs to Pinterest. It can automatically update products for Product Pins on Pinterest daily and add tagging to be able to track and measure performance. There is also an ads interface to run promoted Product Pins. It’s live in the U.S. and Canada now and rolling out to countries where Pinterest ads are available in the coming weeks How it works. To get started, after you install the Pinterest app, simply ad a tag to your site. Then […]

Google’s got a new Shopping ad test — and it’s a weird one

Google’s got a new Shopping ad test — and it’s a weird one

Google is running a format-blending Shopping ads test that is, well, interesting. PLA + Text. The folks at SEMrush spotted this Shopping ad test Thursday. In the screenshot below, the product listing ad (PLA) for Body Candy Body Jewelry is accompanied by a text block below it with a blue linked headline and description (more on the copy in a bit). The text is still in the Ads card, but as SEMrush notes, the average person is unlikely to understand it’s not an organic listing. Where does the text come from? This is actually a twist on a Showcase Shopping ad format. If you search for “earrings for gauged ears” […]

For better SEO, don’t put all your eggs in the SEO basket

For better SEO, don’t put all your eggs in the SEO basket

SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO company that this is our ideal client, and to a certain extent, it is. It’s important, however, to point out that some of our best SEO campaigns have been for companies that invest in more than one marketing channel. Why is this? Over the last two years, we’ve seen Google increase its brand signals as a ranking factor and it’s apparent to me that this will continue as the […]

Google’s May 2020 core update was big and broad, search data tools show

Google’s May 2020 core update was big and broad, search data tools show

On May 4th, Google began rolling out the May 2020 core update. We know it can take up to a couple of weeks to fully roll out, but based on everything we have seen so far this update is a very big broad update. We asked several data companies that track Google’s search results to send us impressions of this update and they all agree, this is one of the largest Google core updates in a long time. The facts. What we know from Google, as we previously reported, is that the May 2020 core update started to roll out around 3:50 pm ET on Monday, May 4th. Like all core […]

New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches

New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches

During the COVID-19 lockdowns consumer behavior has changed dramatically. Needs-driven spending has largely replaced discretionary spending; online shopping — sometimes with curbside pickup — has supplanted in-store buying. And all this may soon change again, as local economies and retailers “open up.” Offering insight into consumer demand. In the current crisis, product search is an area that is dynamic and rapidly evolving, according to Google. So the company is introducing what it’s calling Rising Retail Categories, within the ThinkWithGoogle domain. Google said, in a blog post announcing the new tool, “we’ve heard from our retail and brand manufacturing partners that they are hungry for more insights on how consumer interests […]

Google is suggesting searches based on users’ recent activity

Google is suggesting searches based on users’ recent activity

Google is now surfacing suggested search queries based on recent activity. The suggestion appears as a link below the search bar with the modifying term bolded and italicized, as seen below. Google’s new search suggestion feature based on recent user activity. The personalized suggestions, first reported on by Android Police, can be quite nuanced. How it works. Prior to searching for “noise cancelling headphones,” I conducted a search for “google home.” Based on that history, Google then suggested a query that essentially blends the two queries with a common thread of the Assistant. Here’s what this scenario looked like: Query 1: “google home” > Query 2: “noise cancelling headphones” > […]