Pro Tip: How to find and fix 404 errors that really matter to win your traffic back

Pro Tip: How to find and fix 404 errors that really matter to win your traffic back

There are many ways to find 404 errors: Google Search Console, crawlers, third-party tools. But none of them shows which external sources link to your website with the wrong URLs. These sources can be bringing you a sufficient amount of traffic, yet you have no idea they’re linking to 404 pages. In this post, I’ll share 7 actionable steps that will help you to quickly identify these low-hanging fruits and win your traffic back. Note: you’ll need access to Google Analytics. 1. Go to any 404 page and check its title tag. Most likely, it will be something like ‘404,, ‘Page Not Found,’ etc. 2. Log in to Google Analytics […]

Oops, LinkedIn temporarily drops out of Google Search

Oops, LinkedIn temporarily drops out of Google Search

Early Wednesday morning, the www version of LinkedIn.com, one of the most popular web sites with over 690 million members, dropped out of Google Search. If you tried to find any web pages for www.linkedin.com on Google Search, Google would not show any results. LinkedIn not in Google. LinkedIn has hundreds of millions of web pages on the www root domain and none were showing up in Google search. If you did a site command for [www.linkedin.com] in Google search, Google returned this: When it started. This all started early Wednesday morning, sometime before 4:30am ET, when Andy Levy-Stevenson from Five Blocks notified me on Twitter. David Sedley, his colleague, […]

Attend SMX June 23-24… for free!

Attend SMX June 23-24… for free!

COVID-19 is impacting almost every aspect of our profession, not to mention our lives. While it may not be “business as usual”, business must go on. Maybe you’re looking for a more cost-effective way to generate leads due to budget cuts. Or eager to leverage technology to help streamline campaign management and boost returns. Perhaps you’re just wondering what’s next in search marketing… SMX Next was made for you. Join us online, June 23-24, for a free virtual event designed to equip you with actionable SEO and SEM tactics that can drive more traffic, leads, and sales. Learn how emerging technology and advancements in search platforms are changing what it […]

Less than essential: Why smart speakers are like smartwatches, not smartphones

Less than essential: Why smart speakers are like smartwatches, not smartphones

Are smart speakers more like smartphones or smartwatches? Almost 85% of U.S. adults own a smartphone, while only about 16% of Americans own a smartwatch. In more ways than one the better analogy for smart speakers is the smartwatch. Even though there are now approximately 126 million smart speakers in 60 million U.S. households, according to the latest Smart Audio Report from NPR and Edison Research, these devices have not turned into the compelling marketing or commerce channel that many (including me) had envisioned when Amazon released its first Echo in November 2014. Nearly six years later, the user experience and technology have not fundamentally evolved. Two obvious exceptions are […]

Google’s Martin Splitt to join Live with Search Engine Land Friday

This Friday, Search Engine Land’s Barry Schwartz will host a discussion with Martin Splitt, Google Search Developer Relations on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites. So if you are having indexing issues with your HTML or JavaScript-based website then you won’t want to miss this chat. The chat will take place at 1 p.m. EST on Friday, May 8 and we will allow up to 50 people into the meeting to experience the discussion live and ask questions. We will then post the video of the meeting for the larger Search Engine Land audience to enjoy. If […]

Shielding your business in a pandemic

Shielding your business in a pandemic

None of us were prepared for the realities of the COVID-19 virus. Who could have predicted the omnipresence of vocabularies like social distancing and telework? Who would have thought we’d be facing “out of stock” notices for pasta… and toilet paper? I certainly wouldn’t have predicted, in Q4 of 2019, massive closures of client-facing businesses as a preventive measure in a world-wide sanitary crisis. I’d like to take a moment to hope that you and your families are healthy. As a fellow businessperson, I’d also like to wish the same for your company. Socially and professionally, we’re currently facing tough choices and long days. A time of increasing digitalization Social […]

Is it an algorithm update or is Google adapting to new search intent? [Video]

[embedded content] The degree to which user behavior affects Google’s search algorithms has been speculated over for some time, with the company characteristically reluctant to elaborate on the relationship. However, nearly instantaneous changes to trending search results has some SEOs convinced that Google’s automated systems do kick in when search intent shifts. “Seeing [the intent behind a query change] over and over again, where something becomes newsworthy and it shifts the whole SERP [search engine results page] — Google’s not in there doing that; they’re not in there changing that every day,” said Dr. Pete Meyers, marketing scientist at Moz, during our search disruption session of Live with Search Engine […]

Advertisers signal glimmers of optimism

Advertisers signal glimmers of optimism

Here we are at the beginning of May. Many businesses still can’t resock inventory, but the initial jolts to supply chains and fulfillment systems have somewhat subsided. The mortality rate attributed to COVID-19 declined in the U.S. last week, “but remains significantly elevated.” Roughly half of small businesses said they could survive just two months in late March, and the gradual reopenings by states are now “a source of uncertainty rather than confidence,” for many of them. Overall, business confidence in the U.S. plummeted 17 points in April. The jobless rates are staggering, but U.S. consumer sentiment ticked up slightly for the second week in a row at the end […]

Google Search Console now supports SpecialAnnouncement schema

Google Search Console now supports SpecialAnnouncement schema

Google has included special announcements within its Performance report and added a new Special Announcements Enhancement report to Search Console, the company announced Tuesday. Google’s Rich Results Test tool also now supports SpecialAnnouncement markup. The new Special Announcements Enhancement report. Source: Google. The new Special Announcements Enhancement report. The Special Announcements Enhancement report shows warnings, errors and valid pages for markup implemented on your site. Special Announcements within the Performance report. Source: Google. Special Announcements in the Performance report. The Search Console Performance report now shows impressions, clicks and CTR results for special announcement pages. Rich result testing. This tool can now be used to check live pages that have […]

A script that detects anomalies at a local level

A script that detects anomalies at a local level

Scripts are awesome for many reasons but the business conditions brought on by coronavirus have highlighted one of their most powerful benefits: they can be created cheaply and quickly. So much so that they can be deployed in quick response to unexpected events, even when there’s no expectation they will be useful for a long time. And when it comes to COVID scripts, we all hope those will be irrelevant sooner than later. But until then, they can at least help us get through stressful times with one less thing to worry about. So far I’ve shared a script that annotates PPC performance with data about government responses to the […]