How to optimize your Google local Knowledge Panel

How to optimize your Google local Knowledge Panel

Establishing a presence for your local business in Google’s — and Bing’s — search results enables potential customers to learn about your products, services and brand without ever having to click through to a website. It can also help you broadly communicate with your audience, keeping prospects and customers up-to-date with your latest offerings and operational changes, especially as you navigate reopening during the coronavirus pandemic. A local Knowledge Panel, which Google also refers to as a “Business Profile,” acts as your business’ portal on the search results page. Unlike brand Knowledge Panels, claiming one is relatively straightforward — optimizing it to attract customers, answer questions and support your business’ […]

Google Search adds flight, hotel search features around COVID-19

Google Search adds flight, hotel search features around COVID-19

After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the pandemic. Google said these updates are important “because the impact of COVID-19 on destinations can vary, it’s important to stay up to date on the latest travel-related information for places you may want to visit.” Travel trends and advisories. Google is showing “travel trends” and “travel advisory” notices in specific regions that people are searching for. So if searchers are looking for a hotel in a location, Google will show the percentage of hotels with availability in that region and the percentage of flights that […]

Google Search helps you find live sport games & TV shows to watch

Google Search helps you find live sport games & TV shows to watch

Google announced it has added a feature to Google Search to help searchers find live sports games and live TV shows. Google has had TV listing schedules since 2013 and made numerous improvements to that search feature over the years. Watch it live. But now, Google is bolstering how users can find and quickly watch live sports games. Right now it just works with MLB and NBA games but Google said they will be expanding it to other leagues soon. Users can search for [where to watch the Clippers game] or [how to watch the A’s game] on their mobile device and Google Search will list how they can watch […]

Google now enables GMB profile edits from Search and Maps

Google now enables GMB profile edits from Search and Maps

Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information. But the company is making it possible to edit or update GMB profiles directly from Maps and Search. Google announced Thursday morning that local marketers will be able to “create posts, reply to reviews, add photos and update business information” directly within these consumer-facing interfaces. Here’s how it looks in Google-provided images. Edit business data from within search results or Google Maps To do this, agencies or business owners need to be signed in with the Google account associated with the business. Just search for ‘my business.’ […]

Majority of chains call local-digital marketing an ‘untapped opportunity’

Majority of chains call local-digital marketing an ‘untapped opportunity’

When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in specific communities. Local laggards. Despite the fact that they make most of their money in stores, multi-location brands have typically been slow to focus on local-digital marketing tactics such as local SEO, GMB optimization, review management and localized social media marketing. Many have traditionally relied on national strategies despite evidence that consumers engage with these entities primarily at the local level. A new survey from Forrester, commissioned by SOCi, finds that 60% of multi-location […]

Google launches ‘people cards’ in Search

Google launches ‘people cards’ in Search

Google has launched public search profile cards for individuals in India, the company announced Tuesday. Known as “people cards,” the new feature has already begun rolling out in English for mobile users in India. The people card creation process. Source: Google. Why we care People cards may increase visibility for personal brands by making a knowledge panel-like list of links and information about an individual available to potential customers, clients and/or employers right from the search results. Individuals that have claimed their people card can add details such as a personal description, their occupation, employer, location, profile avatar, phone number, website and social media accounts. This curated information may help […]

Google Search bug caused by issue with its ‘indexing systems’

Google has now explained the massive search bug from yesterday was related to an issue with its indexing systems. Google wrote, “On Monday we detected an issue with our indexing systems that affected Google search results. Once the issue was identified, it was promptly fixed by our Site Reliability Engineers and by now it has been mitigated.” The confirmation. Here is the tweet confirming the issue and the explanation: On Monday we detected an issue with our indexing systems that affected Google search results. Once the issue was identified, it was promptly fixed by our Site Reliability Engineers and by now it has been mitigated. Thank you for your patience! […]

A Google Search bug wreaked havoc on the search results last night

Monday afternoon, the SEO community began to notice massive ranking changes in the Google search results. Initially it looked like the Google algorithm updates from the old days but as time went on, it just looked like something was really off — as if there was a glitch. It was a bug. Turns out it was a glitch, a Google spokesperson told us last night, “I confirmed with the team that this is a bug that we are fixing but still in the process of fully diagnosing, so we don’t have specific details to share right now. “ John Mueller of Google also posted about the glitch after my preliminary report […]

Google rich results test tool adds support for article structured data

Google rich results test tool adds support for article structured data

Google announced that the rich results test tool now supports article structured data. Google recently took the rich result test out of beta and announced it will deprecate the older structured data testing tool. So now Google is adding more and more features to the rich result testing tool. What it looks like. Here is what article structured data looks like when you run it through this tool. Article structured data. Google supports structured data markup for your articles, like this one you’re reading now. Google said that by adding structured data to your news, blog, and sports article page, you can enhance its appearance in Google Search results. Enhanced […]

DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen

DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen

Responding to a European antitrust decision against app bundling and pre-installation, Google announced a system last year to present search alternatives to Android users upon device set-up. The resulting “Android choice screen” presents three alternatives (and Google), using an auction to determine the specific competitors. DuckDuckGo and Info.com bid successfully and are available on the choice screen in all European markets; otherwise there is some variation by country. Google critics decried the auction mechanism as “pay to play” and some Google rivals declined to participate in the auction accordingly. New choice screen would boost competition. DuckDuckGo has now produced user research that argues Google would see its mobile market share, […]