Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

Shopify launches post-COVID POS, Yelp rolls out omnichannel tools for SMBs

Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place more emphasis on technology, e-commerce and integrated online and offline experiences (e.g., BOPIS) during the pandemic. Shopify and Yelp make parallel moves. Two developments in the small business segment illustrate this omnichannel acceleration clearly. Shopify has launched an updated point-of-sale (POS) system for the post-COVID retail landscape. And Yelp has introduced or enhanced a number of features to better help local business owners compete in a new, more virtual economy. Among the long list of Yelp […]

Google surfacing more local COVID news content to satisfy massive search demand

Google surfacing more local COVID news content to satisfy massive search demand

Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How Google defines local news. Sullivan explains that Google defines “local news content” as material produced by local publishers (e.g. newspapers) or those outside the geographic area if relevant. He adds that in order to better surface high-demand local news content, Google “made a change to help local content surface better within our Top Stories box” and added a new “Local news box” to show local content for coronavirus searches. Google Search has never seen […]

Google May 2020 Core Update rolling out today

Google announced it is rolling out a new core update, the May 2020 core update, today. This is the second core update of the 2020 year, the first one was the January 2020 core update. Historically, Google has released a core Google algorithm update every few months or so. It was just a bit over 3-months ago since the January core update. The announcement. Google said “Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before.” Previous updates. The most recent previous core update was the January […]

Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]

Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]

[embedded content] “That’s an [algorithm] update: they didn’t start moving from position one to four because of COVID, [Google is] experimenting with something there,” said Dr. Pete Meyers, marketing scientist at Moz, during our search disruption session of Live with Search Engine Land. “One percent of all SERPs containing featured snippets now have featured snippets not in the top position,” said Olga Andrienko, head of global marketing at SEMrush, adding, “It’s tiny, but we considered it as an update, and it was interesting because we’ve seen it for branded queries and also for informational ones as well.” “This [new featured snippet variant] has primarily impacted featured snippets that previously appeared […]

Search insights and shifting consumer behaviors and trends during COVID-19

Search insights and shifting consumer behaviors and trends during COVID-19

As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now. What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New & Used Searches and COVID Insights: Automotive Click Trends For many of us, the thought of our daily commute is slowly fading off into the distance as we continue to stay home during the mandated shelter in place. With most cars now sitting idle in their garage or driveway, we’ll look under the hood to […]

What SEOs can learn from COVID rankings volatility [Video]

What SEOs can learn from COVID rankings volatility [Video]

The disruption caused by the COVID-19 pandemic offered an unprecedented window into how search behavior can affect rankings. “Outside of the core updates, you haven’t really seen this much volatility [in such a short timeframe],” said Rank Ranger’s Mordy Oberstein, regarding the prolonged period of rankings fluctuations he witnessed between March 15 and April 3. During our search disruption session of Live with Search Engine Land, Oberstein, search consultant Marie Haynes, Olga Andrienko of SEMRush, Dr. Pete Meyers of Moz and Search Engine Land News Editor Barry Schwartz discussed how the drastic shift in search behavior may have prompted Google’s algorithms, resulting in over two weeks of rankings volatility. [embedded […]

Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now

Amazon’s ad revenue growth held steady in Q1: What it means for advertisers now

Amazon’s advertising business grew roughly 44% in the first quarter. Click to enlarge. Amazon still keeps its ad business in an “Other” line item in its earning statements. Advertising comprises the bulk of that account, but we can’t precisely speak about ad revenue and growth because there are other things in that line item. On the earnings call Thursday, Amazon CFO Dave Fildes did say the company had a strong quarter in terms of ad revenue and that the revenue growth rate of advertising held steady from the prior quarter. Download our Guide to Digital Commerce Marketing Amazon did, of course, see some impact from COVID-19 in March with “some […]

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

“We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” — Facebook (Advertising revenues increased by 17% year-over-year to $17.4 billion.) “. . . but then in March we experienced a significant slowdown in ad revenues” — Google/Alphabet (Advertising revenues increased by 10% year-over-year to $33.8 billion for the quarter.) “. . . a strong start to the quarter that was impacted by widespread economic disruption related to COVID-19 in March.” — Twitter (Ad revenue was flat year-over-year at $682 million.) “While many advertising budgets declined due […]

Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

While Microsoft said the coronavirus pandemic had minimal net impact on total net revenue in the third quarter of fiscal year 2020, its ad businesses saw significant declines. Overall, Microsoft reported a 15% increase in revenues year-over-year to $35 billion Wednesday. Search advertising hit. Microsoft’s Search advertising revenues (ex-TAC or traffic acquisition costs) grew by just 1% year-over-year for the quarter, well below company expectations due to “significantly reduced advertising spend” in March amid the coronavirus outbreak. Microsoft also noted that “the effects of COVID-19 may not be fully reflected in the financial results until future periods. Looking to the fourth quarter of the fiscal year, Microsoft CFO Amy Hood […]

Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues

Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues

Just like Google’s earnings yesterday, Facebook reported a pretty decent quarter marred by “a steep decrease in advertising revenue in March.” However April has reportedly brought nascent “signs of stability,” which is enough to drive the company’s stock up 10% in after-hours trading. Beating diminished expectations. To say that Wall Street expectations have been lowered by the economic fallout from the pandemic might be the understatement of the quarter. Any positive news now is being greeted with enthusiasm by the market in the hope that the recovery will come quickly after the lockdowns end, although there’s considerable debate among economists about how long it will take to recover. Facebook reported […]