New free version of Google Shopping rolling out now

New free version of Google Shopping rolling out now

Google’s new free version of Google Shopping is now rolling out. A Google spokesperson has confirmed with Search Engine Land that this has begun to roll out. This does not mean it is fully rolled out and all U.S. searchers will see it immediately, but by early next week, all U.S. searchers should see it. What it looks like. Some of you may see it now, where the lower half of the Google Shopping results are free. Here is a screenshot from Glenn Gab on Twitter. More. To learn more about this change, see our original story over here. Why we care. As we said in our original story, opening […]

Google adds website links to ‘Call Ads’

Google adds website links to ‘Call Ads’

Google announced that marketers can now add website links to Call Ads. The idea is to give consumers another way to contact and engage with the business during a time when call volumes are very high and wait times may be long — risking a bad customer experience. The mock-up below shows a traditional Call Ad, but with a new “visit website” link immediately below the description. This is optional, not mandatory. Link makes the ad size larger. Google makes the point that adding the link expands the size of the Call Ad, “giving you greater visibility on the search results page.” Call Ads only appear on devices capable of […]

COVID-19 upheaval is actually speeding up some PPC campaigns [Video]

COVID-19 upheaval is actually speeding up some PPC campaigns [Video]

“Normally in an office environment, you’ve got a long sales cycle — it takes forever to get through all the stakeholders and everyone’s busy with meetings,” AdAlysis’ Brad Geddes said during our PPC for B2B session of Live with Search Engine Land, adding “Now, things that are normally six-month buy cycles, we’re seeing happen in two weeks flat.” Shorter buying cycles and higher conversion rates have been seen for B2B businesses and can be attributed to less red tape as a result of COVID-19 forcing employers to find ways for their staff to work from home, as well as a general need for employees to keep busy, Geddes said. [embedded […]

When your Google My Business listing becomes your lifeline

The recent days and weeks have been a blur as I’ve helped clients manage their online reputations amid a global pandemic that continues to inflict a heavy toll. Oftentimes Google My Business has been in the eye of the storm, with businesses turning to their GMB listings to notify people of sudden changes ranging from scaled back hours to temporary closures. Here are three truths that have emerged from this experience: 1. Your GMB listing is your lifeline Under normal circumstances, people rely on a GMB listing to get essential information such as store hours and customer reviews to learn more about a business’s location. During the coronavirus pandemic, the […]

Google will roll out identity verification program to all advertisers

Google will roll out identity verification program to all advertisers

Google is extending its identity verification program to all advertisers, the company announced Thursday. Advertisers will be required to submit business incorporation documents, personal identification and other information to prove who they and the country they operate in. Disclosures can be viewed by clicking on the ad URL. Source: Google. Why we care A wider rollout for Google’s identity verification program helps users find out more about who is advertising to them and enables them to make more informed decisions on whether to click on those ads. The program might also improve the overall state of Google’s ad ecosystem by rooting out bad advertisers before they can reach a wider […]

Microsoft Advertising adds support for multi-account Google imports

Microsoft Advertising adds support for multi-account Google imports

Microsoft Advertising now supports multi-account Google imports, the company announced Thursday. Advertisers can elect to import an entire Google Ads account or specific campaigns. The interface for multi-account imports. Source: Microsoft. Why we care Multi-account imports will make it easier for advertisers extending their campaigns from Google to Microsoft’s platform. This feature will also help advertisers, especially agency advertisers responsible for numerous campaigns, get more out of their time already spent adjusting keywords, ads, geotargeting and so on. More on the announcement While entire Google Ads accounts and/or specific campaigns can be imported, specific ad groups cannot be selected. Advertisers can also view their import schedules and histories for multiple […]

Google launches search tips for when the query doesn’t return great matches

Google launches search tips for when the query doesn’t return great matches

Google today announced it is launching a new search feature that tries to help you rephrase your query when the search company cannot find relevant results on the web. Google said it is rolling out in the U.S. today “a new message that lets you know when Google hasn’t been able to find anything that matches your search particularly well” Who will see this. Google said you are unlikely to see this message because for most queries, Google does hope to give you great search results. But for “fairly small proportion of queries,” a Google spokesperson told us, you may see this message come up. The message will give you […]

Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]

“I was expecting that people would be more like, ‘No, we don’t want updates,’” said Daniel Waisberg, search advocate at Google, in response to a Twitter poll that Search Engine Land News Editor Barry Schwartz posted asking whether Google should temporarily halt algorithm updates during the COVID-19 outbreak. Should Google stop pushing out search algorithm updates during the COVID-19 outbreak? — Barry Schwartz (@rustybrick) March 16, 2020 Although the sentiment from poll participants was relatively split, Bing’s Frédéric Dubut and Google’s John Mueller have said that their respective companies should continue to improve algorithms to serve users during these times — a perspective that was echoed by all of the […]

Pro Tip: How to overcome obstacles to try new PPC tactics

Pro Tip: How to overcome obstacles to try new PPC tactics

Have you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are hurdles that stand in the way. Let’s take a look at two of the most common roadblocks and ways to overcome them. Creative creation If your client has limited resources to create new videos or images, then maybe a channel’s tools can help. Here are a few examples: Google: I’ve found that some clients have video available but they’re just too long. If you’ve run into the same problem, you could enlist in the Bumper Machine Beta and have Google’s Bumper Machine create six-second bumper […]

Did you know that Google employs 810 features on its SERPs?

Did you know that Google employs 810 features on its SERPs?

Knowledge Graph. Direct Answers. FAQs. Just a sampling of a whopping 810 (!) features on Google’s search engine results pages. Each are tied to a certain type of search or search intent. Not all of the features show up at a given time – I mean, that would virtually be impossible. According to research conducted by SEO Clarity, about 161 of those features are found on more than 0.2% of keywords. What does this mean to you, the SEO? Google’s features aren’t just to impress you. What you’re seeing is that users are being affected in how they respond to search results and are influenced in what they click on. […]