Fake reviews problem is much worse than people know

Fake reviews problem is much worse than people know

Fake reviews are a growing problem for consumers and the local and product-search sites they rely on to make purchase decisions. We know from multiple studies that roughly 90% of internet users consult online reviews before buying. The scale of the fake reviews problem is not precisely documented, but it’s “in the millions” across sites, according to Curtis Boyd, whose company Objection.co helps businesses identify and remove fraudulent online reviews. Fake Review Types According to Boyd, there are five primary sources or types of fake reviews that his company sees: Vendors that sell both positive and negative online reviews. Business owners directly or indirectly generating fake reviews for themselves (through […]

Google testing Question Hub in US for COVID related queries

Google testing Question Hub in US for COVID related queries

Back in 2018 Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, as a way for searchers to let Google know when they haven’t been able to find the content they are searching for. Now this is being tested in U.S. based Google searches as a way for Google to identifying content gaps for COVID-related queries, a Google spokesperson told Search Engine Land. What it looks like. Dan Leibson sent me an example of this via Twitter this morning. But he is in the U.S., not India, so I asked Google why someone in the U.S. […]

Google not indexing new content again

Google not indexing new content again

It appears Google is having issues indexing new and fresh content again. When I try to find new articles from sites that Google generally indexes in real time, such as the Wall Street Journal, New York Times and this site, Google is not showing these stories or URLs in the index. New content not showing in Google. You can try some example searches yourself, for example, do a site command search for new articles from the Wall Street Journal by searching for [site:wsj.com] and filtering results for the past hour. All I see are a select number of random category pages, some pages in a different language, but zero recent […]

Schema.org vs. what Google supports: Know the difference [Video]

Schema.org vs. what Google supports: Know the difference [Video]

[embedded content] Schema.org produces, maintains and promotes structured data for site owners to mark up their content with. Search engines may choose to support structured data markup so that they can provide users with enhanced search results. However, search engines like Google don’t support the full gamut of structured data types. “All the schema that we work with is on the developer documentation,” explained Daniel Waisberg, search advocate at Google, acknowledging the gap between all the structured data types available from Schema.org and the types that Google currently supports. Site owners are free to mark up their content with whatever structured data they feel is appropriate, but Google will only […]

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation

It’s no secret that LinkedIn’s ad targeting is by far the best out there for B2B, and it just got a bit sweeter. Last week, LinkedIn released two new forms of company targeting, and they’re not phoning it in – both are excellent and will be useful to our accounts. The new ad targeting types are Company Category and Company Growth Rate. Company Category Company Category in LinkedIn Ads is a curated list from Forbes, Fortune, and LinkedIn. Forbes and Fortune publish their lists publicly, and this is easy for someone at LinkedIn to simply compile the list into a Matched Audience list and make available for every advertiser to […]

Facebook pulls back on Campaign Budget Optimization mandate

Facebook pulls back on Campaign Budget Optimization mandate

In a reversal, Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level. Advertiser choice. “To provide advertisers with flexibility and choice in their buying strategies, we have decided not to pursue a mandatory migration for Campaign Budget Optimization (CBO),” a Facebook spokesperson said in a statement to Search Engine Land Monday. “While we still believe CBO provides performance and value gains, we will move to offering CBO as an option and not as a requirement.” Facebook had initially planned to move all campaigns to CBO-only by […]

In major shift, Google Shopping opens up to free product listings

Google is taking the significant step of opening up its Shopping search results to unpaid, organic listings. The Google Shopping tab results “will consist primarily of free product listings” starting next week, the company announced Tuesday. The move comes amid the coronavirus crisis in which many brick and mortar retailers have had to close their doors. An e-commerce strategy has suddenly taken on heightened importance and urgency for merchants. The crisis was the impetus for “advancing our plans to make [Google Shopping] free for merchants,” Google’s President of Commerce Bill Ready said in a blog post. However, the change will be permanent and fits into the longer-term vision for the […]

Amid the economic gloom, some hopeful indicators emerge for marketers

Amid the economic gloom, some hopeful indicators emerge for marketers

The COVID-19 pandemic has taken its toll on consumer and business confidence, with various surveys reflecting pessimism and expectations of a deep and serious recession. Indeed, many economic forecasters and major investment firms project between 15% and 30% unemployment when all the layoffs are through. (At the height of the Great Depression, unemployment was 24.9%.) But amid the gloom and doom there are several hopeful signs for marketers considering campaign strategies and expenditures that may indicate the economy isn’t as severely damaged or won’t be down as long as many of these grim predictions suggest. Improving Consumer Sentiment The HPS-CivicScience Economic Sentiment Index (ESI) tracks consumer sentiment across five economic […]

SMX Overtime: Here’s why optimizing images in Google My Business is important

SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.‌ ‌ Vice President of Search of SearchLab Chicago, Greg Gifford, was one of the SMX West speakers for the “Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement” session in San Jose back in February. Attendees asked a lot of questions about optimizing in GMB and Greg took the time to answer them here. Is it better to have friends or family upload GMB pics as opposed to the business mass uploading pics ourselves?  I would always suggest that businesses upload photos AS the […]

SMX Overtime: When to use the Q&A in Google My Business and how to keep it fresh

SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.‌ ‌ Senior SEO Manager at Two Octobers, Niki Mosier, was one of the SMX West speakers for the “Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement” session in San Jose. She and fellow presenter Greg Gifford fielded a lot of questions about GMB so Niki took the time to answer a few of them for us. Can business managed FAQ help as well for improving ranking.. how can we use this to improve ranking for product pages? I’ve yet to see GMB Q&A […]