Local businesses can solicit GoFundMe donations via Bing Places

Local businesses can solicit GoFundMe donations via Bing Places

Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic, the search engine announced Monday. Bing Places for Business account owners can set up a fundraiser through GoFundMe and Bing will display a donation button within its local listing page. The donate button within a local listing. Source: Bing. Why we care Many local businesses have had to change operating hours, temporarily close or shift their business models to protect their customers and staff and comply with local stay at home orders and business restrictions. Creating a fundraising campaign is one way to help offset lost revenue during the crisis. Featuring a […]

How COVID-19 may change the SERP forever

How COVID-19 may change the SERP forever

What started out as a simple alert panel has evolved into the most prolific set of direct information the Google SERP has ever seen. Google’s on-the-SERP coverage of COVID-19 isn’t only an easy-to-access beast of a data source, it’s also a peek at what could be coming to the SERP… permanently. The uniqueness of the COVID-19 SERP The SERP Google shows for many queries directly related to COVID-19 (i.e., anything from coronavirus to COVID-19 cure) is unique in two essential ways: The amount of raw data being presented. There is just an absurd amount of data that Google presents on these SERPs. Google is showing you a breakdown of the […]

Video: Ari Nahmani on local SEO and e-commerce in Google search

Video: Ari Nahmani on local SEO and e-commerce in Google search

On my super short vacation to Israel a few months ago, I had the opportunity to interview several SEOs including one named Ari Nahmani from Kahena. We spoke about two topics; hyperlocal SEO and managing e-commerce in Google search. On the local SEO front, he explained how local SEO can be a bit more complex than normal SEO because of the proximity factors, amongst other things. When it comes to multinational brands with numerous locations, things can get even more complex. But making sure you are fully able to report on conversions and show the value to your customers is key. E-commerce is challenging, you are not just competing with […]

Google allows retail chains to Post at scale via GMB API — will it last post-COVID?

Google allows retail chains to Post at scale via GMB API — will it last post-COVID?

Not long ago, Google started allowing “chains” (businesses with more than 10 locations) and partners to publish COVID-19 Google Posts at scale using the Google My Business (GMB) API. More recently that became possible for non-COVID Posts as well. This is a big deal for brands, but will it last? Google Posts have not been widely adopted by business owners and brands. But for those using them, they can be a very effective way to convey important information or promotions to customers and have become an important communication tool during the coronavirus outbreak. Google Posts can appear in the local panel on Google local search results as well as in […]

SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads

SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads

SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.‌ ‌ Before we dive in, a quick refresher on these ad formats. YouTube’s TrueView Discovery ads can appear in YouTube search results, watch pages and even the homepage. They include an image thumbnail, headline, view count and (sometimes) a description. When a user clicks on a TrueView for Discovery ad, they’re taken to the YouTube watch or advertiser’s channel page to watch the video. The top result in this YouTube search is a TrueView Discovery ads. I’ve written more about using TrueView for Discover ads in an earlier column, which […]

Google Ads Data Hub testing audience lists for display campaigns, adding new features

Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the infrastructure that underpins Ads Data Hub (ADH) to be able to scale it to more customers and simplify querying. Closer to real-time analysis. Google said it has reduced latency from 24-48 hours down to 6 hours for display and YouTube ads data from Google Ads and for YouTube ads bought through Display & Video 360. That means you’ll be able to run near same-day queries in some cases. Self-service account linking. Users will […]

How SEOs are approaching traffic and budget disruptions [Video]

How SEOs are approaching traffic and budget disruptions [Video]

[embedded content] The coronavirus has impacted search behavior in ways that might’ve been unimaginable until now, and the swings have created uncertainty for our clients and web properties. In this clip from Live with Search Engine Land, Merkle’s Alexis Sanders describes some of the trends she’s seen among her agency’s clients. Pedro Dias of APIs3 and Path Interactive’s Lily Ray also discuss why SEOs should stay on their toes as search behavior continues to change and how affected organizations should turn their priorities inward to prepare for a post-COVID economy. Watch the clip above and click here for the full episode. More about marketing in the time of the coronavirus […]

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Are you effectively monetizing, measuring and maximizing your inbound call volume?

Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking – following a call from source (e.g. website, click-to-call search or display ad) to sales representative (e.g. based on geographic location or product line) – has been a core use case. However, call analytics platforms now work for a number of marketing use cases: If you are considering an enterprise call analytics platform, this report will help you decide whether or not you need one. MarTech Today’s “Enterprise […]

Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic

Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic

It’s no longer news that coronavirus has upended the way we live our day-to-day lives. Unprecedented unemployment rates, emptied shelves where toilet paper and Lysol wipes used to sit, an innumerable amount of people working from home – this has become our new reality. We know the ways it has impacted our lives personally, but how has consumer behavior and the way people search changed as a byproduct? What we’ve seen across our clients at 3Q Digital and within the industry is two-fold: Search behavior drastically changed as a result of the coronavirus, and it will continue to do so over the coming weeks and months with “at home” keyword […]

SMX Overtime: Schema and Structured Data — Hidden Gold For SEOs

SMX Overtime: Schema and Structured Data — Hidden Gold For SEOs

SMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. Is‌ ‌it‌ ‌worth‌ ‌implementing‌ ‌schema‌ ‌if‌ ‌there‌ ‌are‌ ‌no‌ ‌visible‌ ‌changes‌ ‌to‌ ‌the‌ ‌search‌ ‌result‌ ‌on‌ ‌the‌ ‌SERP,‌ ‌just‌ ‌to‌ ‌help‌ ‌Google‌ ‌better‌ ‌understand‌ ‌your‌ ‌content‌ ‌generally?‌ A. Yes, it can definitely be worth implementing structured data, even if there is no direct impact for rich results in the SERPs. As we know, Google is constantly adjusting the SERP landscape so new rich results are always a possibility. Structured data can help Google better understand the content of a page as well as help it understand how that […]