TikTok vs. Snapchat: A guide for marketers

TikTok vs. Snapchat: A guide for marketers

TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss) might dismiss it as a Snapchat reboot. Worse, they might assume content from Snapchat can be repurposed on TikTok. The two platforms share similar features (and yes, similar audiences) but their value offerings are entirely different. TikTok is a video sharing app for short clips set to music while Snapchat is a photo and video messaging app centered on ‘Stories’ and other […]

Big Amazon affiliate commission rate cuts among latest program changes

Big Amazon affiliate commission rate cuts among latest program changes

Starting April 21, Amazon affiliates, which include publishers and influencers, will see lower commissions from their affiliate link sales across several product categories. The Amazon Associates program is set to cut commission rates for furniture and home improvement products from 8% to 3% and for grocery products to just 1%, down from 5%, CNBC first reported Tuesday. Everyday item categories will be especially hard hit, with Grocery, Health & Personal Care and Amazon Fresh to see commission rates whacked down to just 1%. The product category rate changes areas follows: Furniture, Home, Home Improvement, Lawn & Garden, Pets Products and Pantry will go from 8% to 3%. Headphones, Beauty, Musical […]

Search Engine Land Awards deadlines extended until July 2020

Search Engine Land Awards deadlines extended until July 2020

To all of our readers, we hope you and your colleagues are well and safe in these challenging times. In an email we sent out back on March 18, we announced that — in an attempt to take at least one thing off applicant’s plates — the Search Engine Land Awards’ Early Bird deadline would be pushed to April 17. That deadline has once again been extended to Friday, July 24 at 11:59 p.m. PST. To review the updated application and fee schedule, please click here.  We’re all adjusting to the reality of operating during a global pandemic, and we hope this newly-extended deadline will help give your team ample time […]

A simple script to compare search behavior before – and during – COVID-19

A simple script to compare search behavior before – and during – COVID-19

With the economy in turmoil and people staying at home, search behavior is naturally affected. But is there really a substantial shift from mobile to desktop devices? Is night-time search traffic really on the rise? Are the differences between weekdays really blurring? And most importantly: How does this affect my accounts? I found it tedious to analyze these things manually, so I made a script. The script I’m sharing today helps to answer these questions. It basically just creates a few charts, giving you the ability to spot changes in search behavior easily. It plots the percentages of your clicks and conversions with regard to: devices weekdays hour of the […]

YouTube launches Video Builder, a lightweight ad creation tool for businesses

YouTube launches Video Builder, a lightweight ad creation tool for businesses

Google has made its free YouTube Video Builder available for beta access, the company announced Tuesday. The tool lets businesses animate static assets, like text, images and logos, with music and transitions for ads on YouTube. Why we care The YouTube Video Builder allows businesses with less multimedia experience or resources to generate quick video ads. For more established brands and agencies, it may also be a good tool for quickly testing new messaging and assets. Additionally, due to the ongoing pandemic, in-person video shoots may not be an option. Tools such as the Video Builder can be used with existing assets to help brands stay fresh in the minds […]

FAQ: Google’s Popular Products and how to increase your organic product visibility

FAQ: Google’s Popular Products and how to increase your organic product visibility

Google debuted its Popular Products section in mobile organic search results in the U.S. and India in January 2020. It is just one component of the search engine’s broader effort to (re)assert itself as a product search destination. With greater competition coming from marketplaces like Amazon, Google is adding more product discovery features to its search results pages. Here is everything you need to know about Google’s Popular Products section. What is Popular Products? This is a mobile-only showcase of product listings that appear for search queries such as “men’s winter coats.” Typically six products will show, with the option to see “More products.” Users can also use filter bubbles […]

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers

SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers

SMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. For LinkedIn Lookalike audiences, if you upload a list, wear it out, and then upload another list for the same persona 6 months later, how much of the lookalike will change vs. overlap with the first created lookalike? A. We’re not privy to the information of how much overlap there is between the Lookalike models, so this is hard to know. One way to try and prevent over-saturation would be to change up the offer or at least creative for the new Lookalike. Even if someone has […]

8 ways retailers can move surplus inventory during COVID-19

8 ways retailers can move surplus inventory during COVID-19

Retailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging their marketing channels to connect products with the shoppers who need it most. But there are new challenges emerging, particularly as retailers balance their marketing efforts with inventory management. For some retailers, products they anticipated would move quickly prior to COVID-19 risk sitting in a warehouse unsold. In the apparel vertical, retailers may face new challenges to sell out spring collections and promote their summer catalog early to compensate for lower demand. In the short term, retailers with surplus inventory are looking to adjust their […]

5 reasons why your Facebook Ads campaigns are failing

5 reasons why your Facebook Ads campaigns are failing

Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get good results from Facebook Ads. That’s not to say that Facebook isn’t a good place to advertise. You can get great results from Facebook Ads. The fact of the matter, though, is that Facebook advertising isn’t as easy or straightforward as it’s cracked up to be. In their rush to get in on the action, […]

Video: Dan Leibson on local neural matching and Google My Business issues

Dan Leibson from Local SEO Guide spoke with me about two hot local SEO topics. Dan got into the SEO space in 2007 but really buckled down in local SEO in 2012. The first was shortly after Google confirmed that it changed how the local rankings worked to use neural matching. The second was his dissatisfaction around how Google handles multi-location businesses within Google My Business support and features. Here is the video: [embedded content] I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.   […]